{
  "kind": "framework",
  "value": "segmentation-matrix",
  "collectionKey": "slides:framework:segmentation-matrix:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a167-83b9b04ed07a",
      "docSlug": "0c389fcec2d514f6",
      "documentTitle": "China Luxury Digital Playbook",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "segmentation",
      "function": "decompose_segments",
      "notes": "The matrix uses a custom layout to map 9 distinct consumer segments with their respective market value shares.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Axes 'Luxury sophistication level' x 'Emotional needs for luxury consumption'",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-83b9b04ed07a/14",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-83b9b04ed07a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-83b9b04ed07a#slide-14",
      "loopMatches": [
        {
          "to": 15,
          "from": 14,
          "name": "2x2 Matrix",
          "slug": "30-2x2-matrix",
          "bestFor": "Portfolio analysis, prioritization, strategic positioning",
          "matchId": "019dd95a-088c-724c-b30d-c5863b40c9ff",
          "evidence": "Explicit 5x3 segmentation matrix labelling 9 segments with %share",
          "position": 3,
          "objective": "Position consumers in sophistication x emotional-needs grid",
          "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
          "confidence": 80,
          "description": "Plot options on two critical dimensions to reveal the optimal quadrant"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 14,
          "beatId": "019dd95a-0702-74a3-87e1-35df00fb0be7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "9 segments, complex multi-touch journey, 82% ROPO, marketing spend rising",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}