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      "docId": "019de50f-f24b-765b-91ea-dbeb62d1d117",
      "docSlug": "48086c21c683848233fc23d717f70426",
      "documentTitle": "Asana | IPO Presentation Deck | 89 slides",
      "authorId": "asana",
      "authorName": "Asana",
      "documentKindSlug": "pitchdeck",
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      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2020-09-01 00:00:00",
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      "pageNumber": 53,
      "slideType": "go_to_market",
      "function": "plan_implementation",
      "notes": "The slide uses a 'Seed, Land, Expand' framework to categorize product adoption.",
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          "matchId": "1f42803e-a753-4db6-83f4-0c5a36746f46",
          "evidence": "The section highlighting Asana's product and customer testimonials aligns with the Golden Circle loop.",
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          "objective": "Why is Asana's work management platform effective?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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