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      "docSlug": "8def71a5a54cb9907091a493f56c2d44",
      "documentTitle": "WPP | ESG Presentation Deck | 63 slides",
      "authorId": "wpp",
      "authorName": "WPP",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2021-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.4138439,
      "pageNumber": 42,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The slide uses the Science Based Targets initiative (SBTi) branding.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Logo and terminology used on slide",
      "slideHref": "/slides/019de071-345e-76b0-9db4-a5b86e3e530c/42",
      "deckHref": "/decks/019de071-345e-76b0-9db4-a5b86e3e530c",
      "deckAnchorHref": "/decks/019de071-345e-76b0-9db4-a5b86e3e530c#slide-42",
      "loopMatches": [
        {
          "to": 45,
          "from": 39,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "85e33aeb-6c36-4cb1-b31b-ba05f1f66ffd",
          "evidence": "Slides 39-45 discuss the risks of climate change and WPP's response",
          "position": 1,
          "objective": "The risks of not addressing ESG",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 63,
          "from": 29,
          "beatId": "cdd05a12-c1a0-4b28-8e41-06cad079e3cb",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Slides 29-63 outline WPP's plans and progress on ESG",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
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      "thumbSrc": null,
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      "locked": true
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}