{
  "kind": "framework",
  "value": "ropo-research-online-purchase-offline-",
  "collectionKey": "slides:framework:ropo-research-online-purchase-offline-:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 3,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b635-a487f65f15a8",
      "docSlug": "b3d9633a43b0e706",
      "documentTitle": "China Luxury Digital Playbook",
      "authorId": "Bain",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 14,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The chart uses a waterfall structure to aggregate ROPO components.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Title and footnote name the framework explicitly",
      "slideHref": "/slides/019dd923-5ca1-7489-b635-a487f65f15a8/14",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-a487f65f15a8#slide-14",
      "loopMatches": [
        {
          "to": 17,
          "from": 9,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "019dd95a-088c-724c-b311-aea46590eb97",
          "evidence": "p9 lists the 6 trends as headline insights; p10-17 deliver one data-driven 'so what' per trend.",
          "position": 3,
          "objective": "Preview six trends, then march through evidence for each",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 75,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e6-473bbb8a12a2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Each of the 6 trends backed by data slides 10-17",
          "position": 4,
          "confidence": 82,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        },
        {
          "to": 17,
          "from": 9,
          "beatId": "019dd95a-0702-74a3-87e6-5073009a930f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Six trends re-defining luxury digital, each evidenced",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-83b9b04ed07a",
      "docSlug": "0c389fcec2d514f6",
      "documentTitle": "China Luxury Digital Playbook",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 25,
      "slideType": "customer_journey",
      "function": "quantify_impact",
      "notes": "The chart highlights that 82% of journeys are ROPO (37% China + 45% abroad).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Title and chart explicitly label ROPO segments",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-83b9b04ed07a/25",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-83b9b04ed07a",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-83b9b04ed07a#slide-25",
      "loopMatches": [
        {
          "to": 28,
          "from": 25,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019dd95a-088c-724c-b30d-d28baf2a5c91",
          "evidence": "82% ROPO in China vs ~50% global; digital expectations vs current",
          "position": 6,
          "objective": "Contrast China ROPO/online behaviour vs global benchmark",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 78,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 31,
          "from": 14,
          "beatId": "019dd95a-0702-74a3-87e1-35df00fb0be7",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "9 segments, complex multi-touch journey, 82% ROPO, marketing spend rising",
          "position": 2,
          "confidence": 88,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-99776df762ae",
      "docSlug": "16813e406087702c",
      "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 27,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "Uses a timeline-based comparison framework to contrast past and future states.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Footnote defines ROPO and 39% ROPO stat sits in the 'PAST' cell.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-99776df762ae/27",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae#slide-27",
      "loopMatches": [
        {
          "to": 29,
          "from": 25,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30f-23f88463aa39",
          "evidence": "p27 explicit PAST vs FUTURE columns with checkmarks; p25 defines old, p29 prescribes new model.",
          "position": 5,
          "objective": "Show clienteling shifting from physical-only past to digital-equivalent future",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 88,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 29,
          "from": 11,
          "beatId": "019dd95a-0702-74a3-87e2-dd244fc51d76",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Section 2 'TRUE-LUXURY CONSUMER INSIGHTS' interprets 8 trends with 3 deep dives.",
          "position": 2,
          "confidence": 85,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        },
        {
          "to": 29,
          "from": 24,
          "beatId": "019dd95a-0702-74a3-87e2-f291c6d1bc98",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Clienteling 2.0 deep dive with case study (p28) and framework (p29).",
          "position": 4,
          "confidence": 72,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}