{
  "kind": "framework",
  "value": "razor-razor-blade-model",
  "collectionKey": "slides:framework:razor-razor-blade-model:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-622b-71dc-a6da-e7b68bedf507",
      "docSlug": "42871e2cc2e7",
      "documentTitle": "Green Mountain Coffee Roasters (GMCR)",
      "authorId": "04_Greenlight_Capital",
      "authorName": "David Einhorn",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2011-10-17 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 61,
      "slideType": "key_takeaways",
      "function": "summarize",
      "notes": "The slide uses the 'Razor / Razor Blade' business model as a framework to explain the impact of patent expiration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Explicitly mentioned in the text as the business model being analyzed.",
      "slideHref": "/slides/019dd923-622b-71dc-a6da-e7b68bedf507/61",
      "deckHref": "/decks/019dd923-622b-71dc-a6da-e7b68bedf507",
      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6da-e7b68bedf507#slide-61",
      "loopMatches": [
        {
          "to": 110,
          "from": 15,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "3d366bd3-0742-4ca7-a1dd-2e8ed1e5341f",
          "evidence": "The presentation builds up to a conclusion that contradicts the bull case",
          "position": 0,
          "objective": "Reveal the truth about GMCR's business",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 0.8,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}