{
  "kind": "framework",
  "value": "product-life-cycle",
  "collectionKey": "slides:framework:product-life-cycle:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 2,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a164-486dc4de3db1",
      "docSlug": "9261033719457d4e",
      "documentTitle": "Global Sustainability Study 2023 Webinar",
      "authorId": "SimonKucher",
      "authorName": "Simon-Kucher",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 17,
      "slideType": "industry_trends",
      "function": "analyze_data",
      "notes": "The chart uses a decay curve to visualize the reduction in price premiums as products move from niche (innovators) to mass market (early maturity).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The chart maps products across stages from Innovators to Early Adopters to Early Maturity.",
      "slideHref": "/slides/019dd923-5de0-76bd-a164-486dc4de3db1/17",
      "deckHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1#slide-17",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 17,
          "beatId": "01f1f935-192c-4615-8789-93b3e91eead0",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The data table and industry trends slides satisfy the audience's need for data and insights on sustainability.",
          "position": 6,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc",
      "docSlug": "jarvis-some-thoughts-on-our-business-1",
      "documentTitle": "Some thoughts on our business 1",
      "authorId": "some-thoughts-on-our-business-1",
      "authorName": null,
      "documentKindSlug": "deck",
      "documentKindLabel": "Deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 4,
      "slideType": "executive_summary",
      "function": "frame_problem",
      "notes": "This appears to be page 3 of a memo, likely from a Disney executive (possibly Michael Eisner) reflecting on the company's evolution since 1984.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Explicitly mentioned in the text as the theory describing business development stages.",
      "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/4",
      "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc",
      "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-4",
      "loopMatches": [
        {
          "to": 29,
          "from": 2,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc",
          "evidence": "The deck implicitly addresses why, how, and what of the business throughout.",
          "position": 0,
          "objective": "Why our business matters",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}