{
  "kind": "framework",
  "value": "product-led-growth-funnel",
  "collectionKey": "slides:framework:product-led-growth-funnel:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5efe-75c0-8e00-b13326e924bf",
      "docSlug": "13293aa85c2876d1",
      "documentTitle": "2025 Analyst Day Final",
      "authorId": "HubSpot",
      "authorName": "INBOUND",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 52,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a stepped bar chart metaphor to represent a sequential process.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three-step sequential process for PLG",
      "slideHref": "/slides/019dd923-5efe-75c0-8e00-b13326e924bf/52",
      "deckHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf",
      "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf#slide-52",
      "loopMatches": [
        {
          "to": 53,
          "from": 43,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "a756efd5-99ef-44e9-bc8a-86e79c91d926",
          "evidence": "Slides 43-53 highlight the shift in marketing and opportunity ahead.",
          "position": 1,
          "objective": "Why now is the time for HubSpot's growth strategy.",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.6,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 92,
          "from": 15,
          "beatId": "6c455524-ddfc-4e0b-95b8-b2f03e1dcfa4",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "Slides 15-92 present HubSpot's vision, strategy, and growth levers.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}