{ "kind": "framework", "value": "positioning-map", "collectionKey": "slides:framework:positioning-map:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 8, "page": 1, "pageSize": 24, "pageCount": 1, "rows": [ { "docId": "019de071-1e1f-767c-ab67-c81884a79674", "docSlug": "929d369addb66c66ea91c37ce784133c", "documentTitle": "Bigbear AI | SPAC Presentation Deck | 42 slides", "authorId": "bigbear-ai", "authorName": "BigBear.ai", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investment_bank", "sourceTypeLabel": "Investment bank", "presentationDate": "2021-06-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 20, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "Uses a central positioning diagram to illustrate competitive differentiation.", "imagePath": null, "matchCount": 1, "evidence": "Visual placement of the company between two extremes of competitors", "slideHref": "/slides/019de071-1e1f-767c-ab67-c81884a79674/20", "deckHref": "/decks/019de071-1e1f-767c-ab67-c81884a79674", "deckAnchorHref": "/decks/019de071-1e1f-767c-ab67-c81884a79674#slide-20", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de071-777e-771d-9db4-eb891c9bbde2", "docSlug": "4bf959a1b29c3d7bf45159fcdac1f3f0", "documentTitle": "Bigbear AI | SPAC Presentation Deck | 47 slides", "authorId": "bigbear-ai", "authorName": "BigBear.ai", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investment_bank", "sourceTypeLabel": "Investment bank", "presentationDate": "2021-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 18, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "Uses a central positioning framework to contrast the company against two archetypal competitors.", "imagePath": null, "matchCount": 1, "evidence": "Visual contrast of company against two competitor archetypes on a spectrum.", "slideHref": "/slides/019de071-777e-771d-9db4-eb891c9bbde2/18", "deckHref": "/decks/019de071-777e-771d-9db4-eb891c9bbde2", "deckAnchorHref": "/decks/019de071-777e-771d-9db4-eb891c9bbde2#slide-18", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de070-45fd-74e5-af90-f81131afa037", "docSlug": "8cade2832169fc56334a1aef3d376e84", "documentTitle": "Boohoo | Results Presentation Deck | 81 slides", "authorId": "boohoo", "authorName": "boohoo group plc", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2020-09-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.4190687, "pageNumber": 46, "slideType": "comparison_table", "function": "present_framework", "notes": "The slide uses a 2D scatter-plot style diagram to illustrate brand repositioning, with arrows indicating the movement of brands like Warehouse, Oasis, Coast, and Karen Millen.", "imagePath": null, "matchCount": 1, "evidence": "The slide uses a 2D grid to plot brands based on price and trend-led attributes.", "slideHref": "/slides/019de070-45fd-74e5-af90-f81131afa037/46", "deckHref": "/decks/019de070-45fd-74e5-af90-f81131afa037", "deckAnchorHref": "/decks/019de070-45fd-74e5-af90-f81131afa037#slide-46", "loopMatches": [], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de074-db71-73ad-8863-392b5a737548", "docSlug": "9bea9b5de590e6fd2de5997e5d9791b4", "documentTitle": "BuzzFeed | Investor Day Presentation Deck | 64 slides", "authorId": "buzzfeed", "authorName": "BuzzFeed", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2023-05-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 51, "slideType": "thesis_headline", "function": "establish_context", "notes": "The slide uses a diagonal split background to contrast Digital Publishers and Platforms, with a central arrow indicating BuzzFeed's dual positioning.", "imagePath": null, "matchCount": 1, "evidence": "Visual contrast between two categories with a central entity bridging them.", "slideHref": "/slides/019de074-db71-73ad-8863-392b5a737548/51", "deckHref": "/decks/019de074-db71-73ad-8863-392b5a737548", "deckAnchorHref": "/decks/019de074-db71-73ad-8863-392b5a737548#slide-51", "loopMatches": [], "arcBeatMatches": [ { "to": 64, "from": 31, "beatId": "172a7e67-980b-4be6-a3a6-5a4ad30f41e5", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The presentation concludes with a clear call to action and a roadmap for growth and profitability.", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de06f-c763-7008-a84c-87f0bfe22199", "docSlug": "9f432eca7cbf2b3e94fd01a8376e9560", "documentTitle": "Celsius Holdings | Investor Presentation Deck | 41 slides", "authorId": "celsius-holdings", "authorName": "Celsius Holdings", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2019-03-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 10, "slideType": "why_now", "function": "argue_timing", "notes": "Uses a comparative positioning framework to differentiate Celsius from competitors across three categories: Conventional Energy, Healthier Energy, and Functional.", "imagePath": null, "matchCount": 1, "evidence": "Categorization of competitors into three distinct segments (Conventional, Healthier, Functional) to highlight market shift.", "slideHref": "/slides/019de06f-c763-7008-a84c-87f0bfe22199/10", "deckHref": "/decks/019de06f-c763-7008-a84c-87f0bfe22199", "deckAnchorHref": "/decks/019de06f-c763-7008-a84c-87f0bfe22199#slide-10", "loopMatches": [ { "to": 10, "from": 10, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "26e9ac95-3e18-42e6-a9d5-54871e023b76", "evidence": "The deck highlights the sugary energy exit and Celsius Holdings' entry as a healthier alternative", "position": 0, "objective": "Why now is the time for Celsius Holdings", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.8, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 10, "from": 10, "beatId": "5e2c1d29-f611-4325-b649-4fdb78b883cc", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Complication", "beatSlug": "complication", "evidence": "The deck highlights the complication (sugary energy drinks are losing popularity)", "position": 1, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5f69-752d-a9b9-fd76b79037ab", "docSlug": "cpU5HyqoY0zSFfR278Zn", "documentTitle": "Check out the 14-slide pitch deck HTEC;; a technology and product development provider;; used to raise $140 million", "authorId": "Pitchdecks", "authorName": "HTEC Group", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.78, "pageNumber": 4, "slideType": "business_model", "function": "present_framework", "notes": "The slide uses a spectrum diagram to position the company's service offerings relative to market competitors.", "imagePath": null, "matchCount": 1, "evidence": "The slide positions the company between consulting firms and staff augmentation vendors on a service spectrum.", "slideHref": "/slides/019dd923-5f69-752d-a9b9-fd76b79037ab/4", "deckHref": "/decks/019dd923-5f69-752d-a9b9-fd76b79037ab", "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-fd76b79037ab#slide-4", "loopMatches": [ { "to": 13, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "7fb7b2c2-7b44-4d41-9ba1-efdc6e5ff143", "evidence": "Slides 2-13: Mission, vision, and capabilities", "position": 0, "objective": "Why-How-What", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 4, "from": 4, "beatId": "89431c04-bf5b-4bcf-899c-ac16b33c5ea6", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Business Model", "beatSlug": "sequoia-pitch-business-model", "evidence": "Slide 4: Market fit and way of working", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de511-d3e2-7078-8caa-481437d3a82d", "docSlug": "221c0c83c83632e3815cbde3afc925e8", "documentTitle": "CI&T | IPO Presentation Deck | 43 slides", "authorId": "ci-t", "authorName": "CI&T", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investment_bank", "sourceTypeLabel": "Investment bank", "presentationDate": "2021-11-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7794254, "pageNumber": 15, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The chart uses a non-standard growth curve as the x-axis, positioning 'Digital Native Specialists' as the superior category.", "imagePath": null, "matchCount": 1, "evidence": "2D scatter plot comparing market players", "slideHref": "/slides/019de511-d3e2-7078-8caa-481437d3a82d/15", "deckHref": "/decks/019de511-d3e2-7078-8caa-481437d3a82d", "deckAnchorHref": "/decks/019de511-d3e2-7078-8caa-481437d3a82d#slide-15", "loopMatches": [ { "to": 24, "from": 10, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "420e0d47-3a30-403f-b1a2-86829115250d", "evidence": "Slides 10-24 present CI&T's solutions and growth track record", "position": 0, "objective": "How CI&T's solutions drive growth and profitability", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.6, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 25, "from": 13, "name": "Why Now", "slug": "15-why-now", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "matchId": "138eef65-26a7-4d6c-b677-35c94f341017", "evidence": "Slides 13-25 discuss market opportunity and growth drivers", "position": 1, "objective": "Why CI&T is well-positioned for growth", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "confidence": 0.6, "description": "Create temporal urgency by proving that the window of opportunity is opening or closing" } ], "arcBeatMatches": [ { "to": 15, "from": 14, "beatId": "efdc64fc-1af3-40d2-acba-c235b3d40311", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 14-15 discuss market sizing and competitive analysis", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de513-0e28-726e-9d0e-2daa7847aa24", "docSlug": "754bbe76357737cb561224133ce00291", "documentTitle": "Docebo | Investor Presentation Deck | 22 slides", "authorId": "docebo", "authorName": "Docebo", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-05-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 14, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The slide uses a horizontal spectrum to define market positioning.", "imagePath": null, "matchCount": 1, "evidence": "Horizontal spectrum defining market segments", "slideHref": "/slides/019de513-0e28-726e-9d0e-2daa7847aa24/14", "deckHref": "/decks/019de513-0e28-726e-9d0e-2daa7847aa24", "deckAnchorHref": "/decks/019de513-0e28-726e-9d0e-2daa7847aa24#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 14, "from": 14, "beatId": "d0746aa3-aa0c-4988-89bb-fed4024c7365", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Size", "beatSlug": "sequoia-pitch-market-size", "evidence": "The deck presents the market size on page 14.", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 14, "from": 14, "beatId": "b13db7e7-e39c-44e1-b46f-1591103c7b9a", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Competition", "beatSlug": "sequoia-pitch-competition", "evidence": "The deck presents the competitive analysis on page 14.", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }