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      "docSlug": "5ffb0559a8fa9b38",
      "documentTitle": "UNC Chapel Hill Cost Diagnostic",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
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      "pageNumber": 5,
      "slideType": "roadmap",
      "function": "plan_implementation",
      "notes": "The slide uses a chevron-based timeline to illustrate project phases and a callout to specify Bain's role in the execution phase.",
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      "evidence": "Two parallel arrow tracks: Build Diagnostic->Select->Design->Execute over months.",
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          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-088c-724c-b313-a214a824e07a",
          "evidence": "p.3 states the why and the principles, p.4 the scope, p.5 the phased timeline of the work.",
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          "objective": "Frame why (cost structure), how (guiding principles) and what (scope + timeline) of the engagement",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 55,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Cover, agenda, objective, scope, project timeline establish the engagement frame.",
          "position": 1,
          "confidence": 88,
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