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      "documentTitle": "See the pitch deck online-marketing startup Alphin used to raise $6 million",
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      "authorName": "Alphin",
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      "notes": "The slide uses a vertical timeline-style list to connect the three pain points.",
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          "name": "Cost Of Inaction",
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          "matchId": "38e8c7b3-4c59-49a3-a9d4-826bd41dc20a",
          "evidence": "The deck highlights the struggles of local businesses, implying the cost of inaction.",
          "position": 0,
          "objective": "What is the cost of not achieving state-of-the-art digital marketing?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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          "description": "Quantify what happens if the audience does nothing"
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