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      "docId": "019dd923-5f69-752d-a9ba-8b33597aa196",
      "docSlug": "fg4J5OymO7m3tl2XOuK6",
      "documentTitle": "Check out the pitch deck Signal AI used to raise $25 million to change the way companies think about big data",
      "authorId": "Pitchdecks",
      "authorName": "Signal AI",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
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      "pageNumber": 2,
      "slideType": "context",
      "function": "establish_context",
      "notes": "The slide uses a 'before' or 'origin story' framing to build credibility through humble beginnings.",
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      "evidence": "Visual narrative of company founding",
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      "docSlug": "XRae94puCE6NnsQ3CyrO",
      "documentTitle": "This New York tech founder's startup raised $52 million to save small businesses from nightmare Yelp reviews. Here's his pitch deck.",
      "authorId": "Pitchdecks",
      "authorName": "Signpost",
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      "sourceTypeLabel": "Strategy consulting",
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      "orientation": "landscape",
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      "pageNumber": 3,
      "slideType": "mission",
      "function": "inspire_vision",
      "notes": "The slide uses a personal origin story to establish the company's mission and values.",
      "imagePath": null,
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      "evidence": "The slide explains the founding motivation (helping a family member's business) to establish mission.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b8-d98cc2a4271e/3",
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          "matchId": "eb20daa9-ac4d-46e3-90e0-d18d5ee4a914",
          "evidence": "The deck presents Signpost's mission and purpose",
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          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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