{
  "kind": "framework",
  "value": "maturity-curve-wave-adoption-model",
  "collectionKey": "slides:framework:maturity-curve-wave-adoption-model:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b635-9f74c35385f1",
      "docSlug": "4bb31e88e640882d",
      "documentTitle": "Altagamma 2019 Worldwide Luxury Market Monitor",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 39,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "The slide uses a dual-curve chart to illustrate the inverse relationship between current adoption levels and the progress toward becoming a fully responsible company.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Four labelled Waves along a 'Responsibility journey' axis",
      "slideHref": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/39",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-39",
      "loopMatches": [
        {
          "to": 39,
          "from": 36,
          "name": "Maturity Curve",
          "slug": "36-maturity-curve",
          "bestFor": "Digital transformation, capability building, benchmarking",
          "matchId": "019dd95a-088c-724c-b313-157c42a90b52",
          "evidence": "p.39 explicit Wave 1/2/3/4 with two crossing adoption curves",
          "position": 8,
          "objective": "Position brands on a responsibility maturity curve (Wave 1→4)",
          "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
          "confidence": 90,
          "description": "Show where you are on a progression and what it takes to reach the next level"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 41,
          "from": 36,
          "beatId": "019dd95a-07a5-761b-9144-621dd0e26051",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Core Insight",
          "beatSlug": "onion-core-insight",
          "evidence": "Responsible & Emotional — post-aspirational value equation",
          "position": 4,
          "confidence": 75,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 41,
          "from": 5,
          "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Seven customer-trait sections with evidence",
          "position": 2,
          "confidence": 65,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}