{
  "kind": "framework",
  "value": "marketer-evolution-traditional-data-driven-genai-",
  "collectionKey": "slides:framework:marketer-evolution-traditional-data-driven-genai-:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "industry_trends",
      "function": "present_framework",
      "notes": "Uses a horizontal arrow to show progression over time.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three labelled stages on an evolution arrow.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-6",
      "loopMatches": [
        {
          "to": 6,
          "from": 6,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088b-72c8-b7e0-4ac955f319aa",
          "evidence": "Three stacked stages with arrow and explicit 'Focus of this document' on the GenAI end state.",
          "position": 2,
          "objective": "Show evolution from Traditional -> Data-driven -> GenAI-powered marketer",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 80,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-68e11d452804",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Three capabilities (Art/Science/Orchestration) AI transforms; future of marketing diagram.",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 19,
          "from": 6,
          "beatId": "019dd95a-0701-77fe-ae97-7865fb21564c",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": "transformation-tale-future-vision-gain",
          "evidence": "GenAI-powered marketer evolution and 3-6x impact case proof.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}