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      "documentTitle": "Embracing the Loyalty Equation",
      "authorId": "Accenture",
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      "notes": "The slide uses a simple additive equation as a conceptual model for customer loyalty.",
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          "matchId": "019dd95a-07fd-712f-b773-e83c752747df",
          "evidence": "Equation framework (p8) -> so-what experience gap (p9) -> so-what engagement opp (p10) -> action question (p11).",
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          "objective": "Cascade from loyalty equation to call for action",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 80,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
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