{
  "kind": "framework",
  "value": "long-term-value-creation-strategy-custom-4-pillar-",
  "collectionKey": "slides:framework:long-term-value-creation-strategy-custom-4-pillar-:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5b-a9f8a63d8db6",
      "docSlug": "e9766d0340ca4e38",
      "documentTitle": "barclays ceo energy power conference 2018",
      "authorId": "Barclays",
      "authorName": "Expro",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The pillars are visually integrated with the letters X, P, R, O, representing the company name.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Title 'Our Long-Term Value Creation Strategy' over four labeled pillars.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5b-a9f8a63d8db6/4",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5b-a9f8a63d8db6",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-a9f8a63d8db6#slide-4",
      "loopMatches": [
        {
          "to": 4,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "019dd95a-08f7-737a-a005-2601ac0296f4",
          "evidence": "Tagline ('Unlocking energy answers') plus four pillars on XPRO letters give the why/how/what.",
          "position": 1,
          "objective": "State purpose and strategic pillars",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 65,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 3,
          "beatId": "019dd95a-07a7-7579-bd60-615c78941551",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Tagline + strategy + 'Get to Know XPRO' dashboard establish who Expro is.",
          "position": 1,
          "confidence": 80,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}