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      "docId": "019de513-407e-773a-bfef-5d50f7fbf61a",
      "docSlug": "cbef58ed506d21a7bf3c5b5936f092d0",
      "documentTitle": "Sequoia Capital | Educational Presentation Deck | 28 slides",
      "authorId": "sequoia-capital",
      "authorName": "Sequoia",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
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      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses iconography to represent the three pillars.",
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      "matchCount": 1,
      "evidence": "Three-part categorization of leadership fundamentals",
      "slideHref": "/slides/019de513-407e-773a-bfef-5d50f7fbf61a/4",
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          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "414d51fe-7f7e-4060-8b00-dd9fbdbadf68",
          "evidence": "The deck uses the golden circle framework to structure the leadership principles section",
          "position": 0,
          "objective": "Explain the importance of leadership principles",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Why",
          "beatSlug": "golden-circle-why",
          "evidence": "The deck dives into leadership principles, starting with fundamentals and the 4 C's of leadership",
          "position": 1,
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          "parentBeatName": "Setup",
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