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  "value": "ipace",
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      "docId": "019de06f-79f9-7638-bc16-d7c2676b0fa7",
      "docSlug": "13f61d73648651c01849bb2639b3e677",
      "documentTitle": "Overstock | Investor Event Presentation Deck | 21 slides",
      "authorId": "overstock",
      "authorName": "Overstock",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2016-11-01 00:00:00",
      "orientation": "landscape",
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      "pageNumber": 4,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The acronym IPACE is presented as a strategic framework for the company's business model.",
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      "evidence": "The slide explicitly defines the acronym IPACE as a set of five strategic pillars.",
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          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "c2ec546f-10b9-40e0-a9dd-e02bbb7e039c",
          "evidence": "Comparison with Wayfair",
          "position": 0,
          "objective": "Highlighting the need for innovation",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
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          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Comparison tables with Wayfair",
          "position": 0,
          "confidence": 0.8,
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          "parentBeatSlug": "evidence"
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}