{
  "kind": "framework",
  "value": "industry-value-chain",
  "collectionKey": "slides:framework:industry-value-chain:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b634-a6c6b3ef6376",
      "docSlug": "7261572e56ae8561",
      "documentTitle": "What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 7,
      "slideType": "market_landscape",
      "function": "size_opportunity",
      "notes": "BCG slide showing market segmentation and revenue sizing for domain industry.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three labelled stages: Wholesale -> Primary retail -> Secondary retail with revenue/price.",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-a6c6b3ef6376/7",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376#slide-7",
      "loopMatches": [
        {
          "to": 7,
          "from": 5,
          "name": "The Reveal",
          "slug": "05-the-reveal",
          "bestFor": "Product launches, strategic pivots, unexpected findings",
          "matchId": "019dd95a-088c-724c-b310-0eb49a365db8",
          "evidence": "p.5 sets 'small' volume, p.6 reveals 150-200x prices, p.7 climax: '$2.1B almost as big as primary!'",
          "position": 2,
          "objective": "Reveal that the small-volume secondary market rivals the primary in revenue",
          "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
          "confidence": 88,
          "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87e4-1ff0649568a7",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "First Layer",
          "beatSlug": "onion-first-layer",
          "evidence": "Reveals secondary volume, price multiple, then '$2.1B almost as big as primary'.",
          "position": 2,
          "confidence": 78,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        },
        {
          "to": 7,
          "from": 7,
          "beatId": "019dd95a-0702-74a3-87e4-369afe1e1e7a",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Climax",
          "beatSlug": "mountain-climax",
          "evidence": "Action title: secondary almost as big as primary market.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}