{ "kind": "framework", "value": "idc-marketscape", "collectionKey": "slides:framework:idc-marketscape:all-document-kinds:all-producers:all-orientations", "filters": { "documentKinds": [], "sourceTypes": [], "orientations": [] }, "total": 6, "page": 1, "pageSize": 24, "pageCount": 1, "rows": [ { "docId": "019dd923-5eff-723e-9be5-a4de7fe6d36a", "docSlug": "37dc26260ad34276", "documentTitle": "2025 Investor Day", "authorId": "Twilio", "authorName": "Twilio", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 17, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The slide uses IDC MarketScape quadrant charts to visualize competitive positioning.", "imagePath": null, "matchCount": 1, "evidence": "Visual quadrant chart used for competitive positioning", "slideHref": "/slides/019dd923-5eff-723e-9be5-a4de7fe6d36a/17", "deckHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a#slide-17", "loopMatches": [ { "to": 144, "from": 6, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "f442a98a-db79-49e4-82f7-5f38d60d34c2", "evidence": "The presentation builds a logical chain of argumentation, connecting Twilio's vision to its growth levers and financial performance", "position": 0, "objective": "How Twilio's vision and strategy drive growth and profitability", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.8, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" }, { "to": 144, "from": 6, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "0808319e-55ef-4a26-ab10-82444d9d7ce7", "evidence": "The presentation uses the golden circle framework to explain Twilio's approach and value proposition", "position": 1, "objective": "Why Twilio's approach is unique and effective", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 22, "from": 9, "beatId": "043792b0-29f1-4f79-aed8-33bd363c33ad", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": "consultants-gambit-problem-complication", "evidence": "The presentation highlights the market opportunity and competitive landscape, as well as Twilio's unique position and challenges", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5efe-75c0-8e00-683ab1a9b594", "docSlug": "ba6aaa26e3646402", "documentTitle": "2025 Investor Day", "authorId": "Extreme-Networks", "authorName": "Extreme Networks", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 49, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The chart is a classic IDC MarketScape bubble chart plotting Strategies vs Capabilities.", "imagePath": null, "matchCount": 1, "evidence": "The chart is explicitly labeled as an IDC MarketScape, which is a proprietary vendor assessment framework.", "slideHref": "/slides/019dd923-5efe-75c0-8e00-683ab1a9b594/49", "deckHref": "/decks/019dd923-5efe-75c0-8e00-683ab1a9b594", "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-683ab1a9b594#slide-49", "loopMatches": [], "arcBeatMatches": [ { "to": 82, "from": 29, "beatId": "8aa1e534-87b3-4364-be8e-f517a5871a52", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The presentation concludes with a clear call to action and a roadmap for execution.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de070-ade7-7490-a5f1-ffcf2c597071", "docSlug": "8a39b3caaa30a8451451acbf867ffb6b", "documentTitle": "Cyxtera | SPAC Presentation Deck | 38 slides", "authorId": "cyxtera", "authorName": "Cyxtera", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investment_bank", "sourceTypeLabel": "Investment bank", "presentationDate": "2021-02-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 14, "slideType": "competitive_analysis", "function": "cite_precedent", "notes": "The chart is a classic IDC MarketScape vendor assessment matrix.", "imagePath": null, "matchCount": 1, "evidence": "The chart is a standard IDC MarketScape vendor assessment matrix.", "slideHref": "/slides/019de070-ade7-7490-a5f1-ffcf2c597071/14", "deckHref": "/decks/019de070-ade7-7490-a5f1-ffcf2c597071", "deckAnchorHref": "/decks/019de070-ade7-7490-a5f1-ffcf2c597071#slide-14", "loopMatches": [], "arcBeatMatches": [ { "to": 14, "from": 13, "beatId": "bf0edfa4-f7cf-4cf9-a737-d8d08c029415", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 13-14 discuss the market opportunity and Cyxtera's position.", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 14, "from": 13, "beatId": "7a771849-98db-47fc-b79c-9513b8ed2b1e", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Competition", "beatSlug": "sequoia-pitch-competition", "evidence": "Slides 13-14 discuss competitive landscape.", "position": 4, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-eb1b-7360-9544-eebd30f061ce", "docSlug": "a3c90717c38f00bb4d013da423453c4a", "documentTitle": "OpenText | Investor Presentation Deck | 40 slides", "authorId": "opentext", "authorName": "OpenText", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2020-08-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 9, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The chart is an IDC MarketScape, a common industry analyst framework for competitive positioning.", "imagePath": null, "matchCount": 1, "evidence": "The chart visualizes vendor positioning in a 2x2-style matrix format.", "slideHref": "/slides/019de50f-eb1b-7360-9544-eebd30f061ce/9", "deckHref": "/decks/019de50f-eb1b-7360-9544-eebd30f061ce", "deckAnchorHref": "/decks/019de50f-eb1b-7360-9544-eebd30f061ce#slide-9", "loopMatches": [ { "to": 38, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "458a003f-d8f4-4ddc-a20e-c0b6cc85e808", "evidence": "The deck presents a clear 'why' for OpenText's leadership position", "position": 0, "objective": "Why OpenText is the leader in Information Management", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [ { "to": 14, "from": 4, "beatId": "309a7fb4-87bf-486d-b3c1-29d0bdcbd525", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Solution", "beatSlug": "sequoia-pitch-solution", "evidence": "OpenText: The Information Management Leader, OpenText Business Network, Content Services, Cyber Resilience, Digital Experience", "position": 1, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 9, "from": 9, "beatId": "3bedfb9c-cc73-47d5-8534-30d3680777ef", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Market Size", "beatSlug": "sequoia-pitch-market-size", "evidence": "Leader in the Business Network market, supported by secular growth drivers and a dominant customer base", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019de50f-eb1b-7360-9544-eebd30f061ce", "docSlug": "a3c90717c38f00bb4d013da423453c4a", "documentTitle": "OpenText | Investor Presentation Deck | 40 slides", "authorId": "opentext", "authorName": "OpenText", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2020-08-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 18, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "The chart is an IDC MarketScape, which is a standard industry analyst framework for competitive positioning.", "imagePath": null, "matchCount": 1, "evidence": "Chart title and axis labels (Capabilities vs Strategies)", "slideHref": "/slides/019de50f-eb1b-7360-9544-eebd30f061ce/18", "deckHref": "/decks/019de50f-eb1b-7360-9544-eebd30f061ce", "deckAnchorHref": "/decks/019de50f-eb1b-7360-9544-eebd30f061ce#slide-18", "loopMatches": [ { "to": 38, "from": 3, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "458a003f-d8f4-4ddc-a20e-c0b6cc85e808", "evidence": "The deck presents a clear 'why' for OpenText's leadership position", "position": 0, "objective": "Why OpenText is the leader in Information Management", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "arcBeatMatches": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }, { "docId": "019dd923-5f69-752d-a9b7-1fd7d0f5ea26", "docSlug": "O8RacIMvx97rmBc7Bchb", "documentTitle": "Recruiting software startup SmartRecruiters is soaring during remote work. See the pitch deck that sold investors on its potential 15 months ago.", "authorId": "Pitchdecks", "authorName": "SmartRecruiters", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.791, "pageNumber": 7, "slideType": "competitive_analysis", "function": "compare_peers", "notes": "Includes a 2x2 matrix for market positioning and a bubble chart for IDC analyst ratings.", "imagePath": null, "matchCount": 1, "evidence": "Bubble chart showing vendor capabilities vs strategy", "slideHref": "/slides/019dd923-5f69-752d-a9b7-1fd7d0f5ea26/7", "deckHref": "/decks/019dd923-5f69-752d-a9b7-1fd7d0f5ea26", "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-1fd7d0f5ea26#slide-7", "loopMatches": [], "arcBeatMatches": [ { "to": 7, "from": 7, "beatId": "482abc6a-4b5f-41b4-8c08-54617fd14b5a", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Competition", "beatSlug": "sequoia-pitch-competition", "evidence": "Competitive analysis is presented on page 7", "position": 4, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true } ] }