{
  "kind": "framework",
  "value": "hyper-specialization-vs-hyper-personalization",
  "collectionKey": "slides:framework:hyper-specialization-vs-hyper-personalization:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a167-7e4af6d8c3d4",
      "docSlug": "1bb7aa636aa231dc",
      "documentTitle": "True-Luxury Global Consumer Insights",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 76,
      "slideType": "comparison_table",
      "function": "compare_options",
      "notes": "The slide uses a 'playing defense' vs 'playing offense' framing to contrast two strategic approaches.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Slide titled with the dichotomy and 'Playing defense → Playing offense' arrow.",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-7e4af6d8c3d4/76",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4#slide-76",
      "loopMatches": [
        {
          "to": 77,
          "from": 73,
          "name": "Before After",
          "slug": "21-before-after",
          "bestFor": "Product demos, process improvements, ROI justification",
          "matchId": "019dd95a-088c-724c-b30f-0d1d5d28aed7",
          "evidence": "p73 four brand misconceptions, p75 'fix basics + emotional step-change', p76 hyper-specialization vs hyper-personalization, p77 callback close.",
          "position": 10,
          "objective": "Move brands from misconception state to mastery state",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "confidence": 75,
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 80,
          "from": 72,
          "beatId": "019dd95a-0702-74a3-87e2-c82ae5ddcd9b",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Brand misconceptions p73, mastery playbook p75-77, team and ask p78-80.",
          "position": 5,
          "confidence": 70,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        },
        {
          "to": 80,
          "from": 58,
          "beatId": "019dd95a-0702-74a3-87e2-d755083d9250",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Action (Now What)",
          "beatSlug": "triple-take-the-action-now-what",
          "evidence": "Digital Discontent diagnosis and 'How brands can master the CX' recommendations.",
          "position": 3,
          "confidence": 55,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}