{
  "kind": "framework",
  "value": "hockey-stick-growth",
  "collectionKey": "slides:framework:hockey-stick-growth:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
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  "page": 1,
  "pageSize": 24,
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  "rows": [
    {
      "docId": "019de50e-8568-7107-a6d6-c01326370205",
      "docSlug": "880dbd334998fe5f050e57261e08b5c7",
      "documentTitle": "Mint | Start Up Pitch Deck | 16 slides",
      "authorId": "mint",
      "authorName": "Mint",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2009-10-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7728531,
      "pageNumber": 8,
      "slideType": "revenue_buildup",
      "function": "analyze_data",
      "notes": "The slide uses a self-deprecating tone to critique standard startup pitch practices regarding revenue forecasting.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly references and visualizes the 'hockey stick' growth curve common in startup pitches.",
      "slideHref": "/slides/019de50e-8568-7107-a6d6-c01326370205/8",
      "deckHref": "/decks/019de50e-8568-7107-a6d6-c01326370205",
      "deckAnchorHref": "/decks/019de50e-8568-7107-a6d6-c01326370205#slide-8",
      "loopMatches": [
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          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b3695d3c-2a04-478b-a27f-e211c0b1b7e6",
          "evidence": "The deck emphasizes the advantages of using Mint.com, including profitability within 2 years",
          "position": 0,
          "objective": "Highlight the benefits of using Mint.com",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 13,
          "from": 4,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "c8a0c4bb-f52e-43ea-b6db-c2bd4b5852e8",
          "evidence": "The deck presents a clear plan for growth and returns on investment",
          "position": 1,
          "objective": "Show the potential for growth and returns",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
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          "beatId": "d480be70-8ffe-409d-877f-8c86bc250e61",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Slides 8-10 discuss the revenue model and market opportunity",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
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      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b9-c903e4d4ec2a",
      "docSlug": "bVAgW2AE3O2c1lUV3teN",
      "documentTitle": "This former Monzo exec aims to take the pain out of weekly grocery shopping with his new startup Lollipop. Check out the 14-slide pitch deck it used to raise $6.1 million.",
      "authorId": "Pitchdecks",
      "authorName": "Lollipop",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 2,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "The chart uses a 'hockey stick' growth curve to emphasize the sudden market shift.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of exponential growth following a period of stagnation.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b9-c903e4d4ec2a/2",
      "deckHref": "/decks/019dd923-5f69-752d-a9b9-c903e4d4ec2a",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-c903e4d4ec2a#slide-2",
      "loopMatches": [
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          "name": "Why Now",
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          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "82b78d1e-0a26-4977-9ea7-796644e4c374",
          "evidence": "Slides 2-5 highlight the market trends and the need for change",
          "position": 0,
          "objective": "Why now is the right time to invest in Lollipop",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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}