{
  "kind": "framework",
  "value": "growth-opportunity",
  "collectionKey": "slides:framework:growth-opportunity:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019de072-9bef-71aa-8331-b5ed84061387",
      "docSlug": "89a87943edf68eecfc45b7f0508b2a59",
      "documentTitle": "Allbirds | Investor Presentation Deck | 30 slides",
      "authorId": "allbirds",
      "authorName": "Allbirds",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 19,
      "slideType": "go_to_market",
      "function": "show_traction",
      "notes": "The slide uses a 'growth opportunity' framing by emphasizing that only 11% of the population knows the brand.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Framing low awareness as a positive indicator for future expansion",
      "slideHref": "/slides/019de072-9bef-71aa-8331-b5ed84061387/19",
      "deckHref": "/decks/019de072-9bef-71aa-8331-b5ed84061387",
      "deckAnchorHref": "/decks/019de072-9bef-71aa-8331-b5ed84061387#slide-19",
      "loopMatches": [
        {
          "to": 26,
          "from": 16,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "e4af0194-c253-4117-af28-a9223fe45017",
          "evidence": "The deck presents the market opportunity and growth potential of prioritizing sustainability",
          "position": 0,
          "objective": "Highlight the importance of sustainability and growth in the footwear industry",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
          "to": 21,
          "from": 4,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "dda1bdc6-8a71-4cce-99e7-851eb1e201fd",
          "evidence": "The deck presents the company's mission and growth plan summary",
          "position": 1,
          "objective": "Communicate the 'why' behind Allbirds' mission and growth strategy",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}