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      "docId": "019dd923-5ca1-7489-b637-6becea868a31",
      "docSlug": "1751e9495f133df8",
      "documentTitle": "Future-Back Long-Term Growth Strategy",
      "authorId": "Innosight",
      "authorName": "Innosight",
      "documentKindSlug": "consulting-deck",
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      "notes": "The slide contrasts conventional forward-looking planning with the 'Future-Back' approach using a timeline diagram.",
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      "evidence": "Explicitly named in the text as the core methodology. · Named diagram with two arrows (extrapolation vs future-back) over 2015-2025.",
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          "name": "Myth Buster",
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          "matchId": "019de8db-b7ec-7755-a649-9db5e3f95fb7",
          "evidence": "p1 'what got us here will not get us to the future' debunks belief; p2 introduces Future-Back as the corrective.",
          "position": 1,
          "objective": "Debunk present-forward planning, install future-back as new truth",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "confidence": 78,
          "description": "Address a common misconception head-on to clear the room for a new truth"
        },
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          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de8db-b813-75cc-bfe6-692426bc73ec",
          "evidence": "p2 diagram juxtaposes two arrows over 2015-2025 with 'whereas' caption.",
          "position": 2,
          "objective": "Contrast extrapolation path vs future-back path",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 72,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
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          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "p2 Future-Back diagram + STEP ONE; p3 STEP TWO blueprint.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": null,
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          "beatId": "019de8db-b79d-7498-94d4-b00224672dd0",
          "arcName": "The Transformation Tale",
          "arcSlug": "transformation-tale",
          "beatName": "Future Vision (Gain)",
          "beatSlug": null,
          "evidence": "Future-Back vision of 2025 enterprise; strategic dialogues.",
          "position": 2,
          "confidence": 60,
          "parentBeatName": null,
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      "docId": "019dd923-5de0-76bd-a168-55bbbbc3eed0",
      "docSlug": "75a24b4b5695da66",
      "documentTitle": "Bold moves: Leading Southeast Asia's next wave of consumer growth",
      "authorId": "Bain",
      "authorName": "Bain",
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      "presentationDate": null,
      "orientation": "landscape",
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      "pageNumber": 57,
      "slideType": "next_steps",
      "function": "state_next_steps",
      "notes": "The slide uses a structured list format to outline strategic imperatives for SEA market entry/expansion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Step 1 explicitly labelled 'TAKE A FUTURE-BACK APPROACH' with Doers/Dreamers axis",
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          "name": "Capability Gap",
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          "matchId": "019dd95a-088c-724c-b311-7c75ac31258b",
          "evidence": "p54 'not prepared' + biggest gaps → p55 evolved model → p60 build vs become scale insurgent",
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          "objective": "Diagnose readiness gap and prescribe evolved model",
          "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision",
          "confidence": 80,
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          "beatName": "Solution & Approach",
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          "confidence": 88,
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      "docSlug": "e01ca0dd732f0beb",
      "documentTitle": "Future-back Breakthrough Growth",
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      "authorName": "Innosight",
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      "slideType": "key_messages",
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      "notes": "The slide uses a 'Future-Back' approach framework. It defines four archetypes: Major Threats, Moderate Threats, Major Opportunities, and Maintain Status Quo.",
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          "evidence": "The deck presents a clear why, how, and what",
          "position": 0,
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          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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