{
  "kind": "framework",
  "value": "funnel-analysis",
  "collectionKey": "slides:framework:funnel-analysis:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 16,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd58-d2f222cac506",
      "docSlug": "33ff0b30c4e3b9bc",
      "documentTitle": "20240222 JF at BAC Conference",
      "authorId": "MorganStanley",
      "authorName": "Morgan Stanley",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 5,
      "slideType": "key_messages",
      "function": "present_solution",
      "notes": "The funnel diagram represents a sequential process for client growth and fee migration.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three-segment funnel labelled 1A/1B/1C narrowing left to right.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd58-d2f222cac506/5",
      "deckHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506#slide-5",
      "loopMatches": [
        {
          "to": 11,
          "from": 5,
          "name": "Funnel Analysis",
          "slug": "32-funnel-analysis",
          "bestFor": "Sales optimization, customer journey, process efficiency",
          "matchId": "019de776-1b7a-776a-b293-a9737be60d48",
          "evidence": "p5 explicit funnel (1A add relationships -> 1B grow NNA -> 1C migrate to fee-based); p6 same funnel with 2019/2023 metric pairs; p7-11 zoom into each stage and the headroom.",
          "position": 2,
          "objective": "Prove pillar 1 'Path to Advice' is converting at every funnel stage with runway ahead",
          "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
          "confidence": 85,
          "description": "Show progressive filtering through stages to identify where drop-off occurs"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 5,
          "from": 5,
          "beatId": "019de776-19cb-73be-a2cf-209e05f76689",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "p5 'Two Key Focus Areas' funnel + platform framework anchors the rest of the deck.",
          "position": 3,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 9,
          "from": 3,
          "beatId": "019de776-1ad1-714f-b5c1-9d16a16251dd",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Differentiation table, transformation history, growth bar charts and peer share.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd58-d2f222cac506",
      "docSlug": "33ff0b30c4e3b9bc",
      "documentTitle": "20240222 JF at BAC Conference",
      "authorId": "MorganStanley",
      "authorName": "Morgan Stanley",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "equity_research",
      "sourceTypeLabel": "Equity research",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "roadmap",
      "function": "quantify_impact",
      "notes": "The slide uses a process-flow arrow to represent a strategic path, with bar charts nested under each stage.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Four-stage process arrow as funnel stages with metrics each.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd58-d2f222cac506/6",
      "deckHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-d2f222cac506#slide-6",
      "loopMatches": [
        {
          "to": 11,
          "from": 5,
          "name": "Funnel Analysis",
          "slug": "32-funnel-analysis",
          "bestFor": "Sales optimization, customer journey, process efficiency",
          "matchId": "019de776-1b7a-776a-b293-a9737be60d48",
          "evidence": "p5 explicit funnel (1A add relationships -> 1B grow NNA -> 1C migrate to fee-based); p6 same funnel with 2019/2023 metric pairs; p7-11 zoom into each stage and the headroom.",
          "position": 2,
          "objective": "Prove pillar 1 'Path to Advice' is converting at every funnel stage with runway ahead",
          "structure": "Top of Funnel -> Stage 1 Conversion -> Stage 2 Conversion -> Bottom of Funnel -> The Leak",
          "confidence": 85,
          "description": "Show progressive filtering through stages to identify where drop-off occurs"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 15,
          "from": 6,
          "beatId": "019de776-19f6-720f-9354-8083e1bfa908",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Evidence & Proof",
          "beatSlug": null,
          "evidence": "p6-11 prove pillar 1 (path-to-advice growth); p12-15 prove pillar 2 (integrated platform, AI, lending).",
          "position": 4,
          "confidence": 78,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 9,
          "from": 3,
          "beatId": "019de776-1ad1-714f-b5c1-9d16a16251dd",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": null,
          "evidence": "Differentiation table, transformation history, growth bar charts and peer share.",
          "position": 1,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5e-3b8ef57c8e5a",
      "docSlug": "5f0f0535ee1c7800",
      "documentTitle": "2025 Investor Day",
      "authorId": "Blue-Owl",
      "authorName": "Blue Owl",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 38,
      "slideType": "case_study",
      "function": "quantify_impact",
      "notes": "The funnel shows a conversion rate from 9,963 deals sourced to 512 closed.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Funnel from 9,963 sourced to 512 closed",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5e-3b8ef57c8e5a/38",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5e-3b8ef57c8e5a",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-3b8ef57c8e5a#slide-38",
      "loopMatches": [
        {
          "to": 45,
          "from": 34,
          "name": "David Goliath",
          "slug": "16-david-goliath",
          "bestFor": "Startups, disruptive innovation, competitive displacement",
          "matchId": "019deac5-4f00-712a-a35d-f50fb66a088f",
          "evidence": "Outsized share gain vs industry, 'Why We're Winning' callout (p.41), market pyramid (p.42)",
          "position": 5,
          "objective": "Position Blue Owl Direct Lending as winning share against banks/peers",
          "structure": "The Giant's Weakness -> Our Slingshot (Unique Edge) -> The Topple",
          "confidence": 78,
          "description": "Frame your initiative as the nimble underdog taking on a slow, bloated incumbent"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 136,
          "from": 28,
          "beatId": "019deac5-4d27-728d-b01b-f04c5ad3cec9",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": null,
          "evidence": "5-year targets and segment-by-segment growth strategy across Credit/GP/Real Assets/Insurance/Wealth",
          "position": 3,
          "confidence": 82,
          "parentBeatName": null,
          "parentBeatSlug": null
        },
        {
          "to": 101,
          "from": 33,
          "beatId": "019deac5-4e00-7728-9937-443a2cf6e314",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "What Is",
          "beatSlug": null,
          "evidence": "Each segment's current platform and track record",
          "position": 3,
          "confidence": 55,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50f-3d3d-7277-bb63-e69d994f092a",
      "docSlug": "251e9de47ce49a270acb2265f2b02797",
      "documentTitle": "Antero Midstream Partners | Investor Presentation Deck | 54 slides",
      "authorId": "antero-midstream-partners",
      "authorName": "Antero Midstream Partners",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3314841,
      "pageNumber": 33,
      "slideType": "peer_benchmark",
      "function": "compare_peers",
      "notes": "The slide uses a funnel to show how specific financial criteria (Scale, Growth, Low Leverage, FCF) narrow the peer group, correlating with higher EV/EBITDAX multiples.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide uses a funnel diagram to filter a large population of companies into a smaller, elite subset based on specific criteria.",
      "slideHref": "/slides/019de50f-3d3d-7277-bb63-e69d994f092a/33",
      "deckHref": "/decks/019de50f-3d3d-7277-bb63-e69d994f092a",
      "deckAnchorHref": "/decks/019de50f-3d3d-7277-bb63-e69d994f092a#slide-33",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 31,
          "beatId": "d0d95e17-49e2-4207-924a-f55dc8fd9170",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "The document presents the company's leadership and management team",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-1e34-743b-8b12-daeb1d6ff7b0",
      "docSlug": "4a49f2dd68b8f246a773462cad1b918f",
      "documentTitle": "Apollo Global Management | Investor Day Presentation Deck | 119 slides",
      "authorId": "apollo-global-management",
      "authorName": "Apollo Global Management",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 54,
      "slideType": "other",
      "function": "analyze_data",
      "notes": "The slide uses a funnel visualization to show deal flow conversion.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide uses a funnel diagram to show conversion rates across stages of a business process.",
      "slideHref": "/slides/019de076-1e34-743b-8b12-daeb1d6ff7b0/54",
      "deckHref": "/decks/019de076-1e34-743b-8b12-daeb1d6ff7b0",
      "deckAnchorHref": "/decks/019de076-1e34-743b-8b12-daeb1d6ff7b0#slide-54",
      "loopMatches": [
        {
          "to": 62,
          "from": 49,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "74fc0d91-11af-4546-8a70-bf53dd484d0e",
          "evidence": "unique platform and strong credit track record",
          "position": 2,
          "objective": "showcasing MidCap Financial's competitive advantages",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de072-e902-70b8-a16a-0f84fee19216",
      "docSlug": "f04de484c34330d992151396cf2a5e03",
      "documentTitle": "Apollo Global Management | Investor Day Presentation Deck | 157 slides",
      "authorId": "apollo-global-management",
      "authorName": "Apollo",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 54,
      "slideType": "propose_solution",
      "function": "present_framework",
      "notes": "The slide uses a funnel metaphor to show how various transaction types are filtered through three strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual funnel diagram used to filter opportunities",
      "slideHref": "/slides/019de072-e902-70b8-a16a-0f84fee19216/54",
      "deckHref": "/decks/019de072-e902-70b8-a16a-0f84fee19216",
      "deckAnchorHref": "/decks/019de072-e902-70b8-a16a-0f84fee19216#slide-54",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 59,
          "from": 37,
          "beatId": "5318f2b5-e999-46ed-a8be-27f756834226",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The document outlines Athene's growth engine and approach to addressing industry challenges.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de077-2202-715b-adea-57c1f9ae9ce5",
      "docSlug": "719db50244a96da2bbf79cc8f7d91684",
      "documentTitle": "Arbutus Biopharma | Investor Presentation Deck | 26 slides",
      "authorId": "arbutus-biopharma",
      "authorName": "Arbutus Biopharma",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a Venn/concentric circle diagram to show the funnel from total infected to diagnosed to treated.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Concentric circles showing the drop-off from total infected to treated population",
      "slideHref": "/slides/019de077-2202-715b-adea-57c1f9ae9ce5/7",
      "deckHref": "/decks/019de077-2202-715b-adea-57c1f9ae9ce5",
      "deckAnchorHref": "/decks/019de077-2202-715b-adea-57c1f9ae9ce5#slide-7",
      "loopMatches": [
        {
          "to": 8,
          "from": 7,
          "name": "Aha Moment",
          "slug": "03-aha-moment",
          "bestFor": "Data-heavy sections, research findings, analytical arguments",
          "matchId": "638f7144-417a-4d6e-b4c5-08de0273f8f0",
          "evidence": "The document presents a clear problem statement and solution.",
          "position": 0,
          "objective": "What if we could effectively address HBV?",
          "structure": "The Problem/Question -> What the Data Shows -> The Insight",
          "confidence": 0.7,
          "description": "Establish a tension, present data, then deliver the insight that changes everything"
        },
        {
          "to": 7,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "90071096-8742-47da-86c2-14db82c852fd",
          "evidence": "The document highlights the significant unmet medical need.",
          "position": 2,
          "objective": "What are the consequences of not addressing HBV?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "fdd484d0-aa38-4059-a7b0-8277ccde5cde",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem Statement",
          "beatSlug": null,
          "evidence": "The document clearly states the problem of HBV presenting a significant unmet medical need.",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-1fa8-714d-830b-c99557c4e3f8",
      "docSlug": "94eecf41575130a8334503229ea21cd4",
      "documentTitle": "Arbutus Biopharma | Investor Presentation Deck | 26 slides",
      "authorId": "arbutus-biopharma",
      "authorName": "Arbutus Biopharma",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "problem_statement",
      "function": "diagnose_problem",
      "notes": "The slide uses a map to show regional prevalence and a nested circle diagram to show the funnel from total infected to diagnosed to treated.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The nested circles represent the drop-off from total infected to treated population.",
      "slideHref": "/slides/019de076-1fa8-714d-830b-c99557c4e3f8/7",
      "deckHref": "/decks/019de076-1fa8-714d-830b-c99557c4e3f8",
      "deckAnchorHref": "/decks/019de076-1fa8-714d-830b-c99557c4e3f8#slide-7",
      "loopMatches": [
        {
          "to": 15,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "19535154-91e5-4e57-a1b7-3e1d7891f13d",
          "evidence": "emphasis on unmet medical need and treatment benefits",
          "position": 0,
          "objective": "highlight the need for HBV treatment",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "023f2568-a07b-426e-9d1b-34bb45da5b0b",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Problem",
          "beatSlug": "sequoia-pitch-problem",
          "evidence": "HBV Presents a Significant Unmet Medical Need",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de074-cfba-73af-96cf-2b33e6c699c9",
      "docSlug": "90ad9e76f71a7983fe14e2a7d36252ee",
      "documentTitle": "Arbutus Biopharma | Investor Presentation Deck | 28 slides",
      "authorId": "arbutus-biopharma",
      "authorName": "Arbutus Biopharma",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a nested circle diagram to represent the patient funnel (Total -> Diagnosed -> Treated).",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Nested circles representing the patient journey from total population to treated patients",
      "slideHref": "/slides/019de074-cfba-73af-96cf-2b33e6c699c9/7",
      "deckHref": "/decks/019de074-cfba-73af-96cf-2b33e6c699c9",
      "deckAnchorHref": "/decks/019de074-cfba-73af-96cf-2b33e6c699c9#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "55797238-1018-4e92-b13c-6aa91c47eb17",
          "evidence": "The document presents a logical chain of the unmet need, the proposed solution, and the therapeutic approach.",
          "position": 0,
          "objective": "How will Arbutus Biopharma's pipeline address the unmet medical need in HBV treatment?",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        },
        {
          "to": 16,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "94df7ae2-9303-427c-ba30-b5689743bab5",
          "evidence": "The document highlights the significant unmet medical need and the limitations of current treatment options.",
          "position": 1,
          "objective": "What are the consequences of not addressing HBV treatment?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 7,
          "from": 7,
          "beatId": "dd971cb8-b498-4ec7-934e-2397896d4450",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "HBV Presents a Significant Unmet Medical Need",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        },
        {
          "to": 28,
          "from": 3,
          "beatId": "708d5cbd-cd14-4361-ab43-54fc6ba4b110",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Our Strategy, Broad Pipeline, AB-729 RNAi Therapeutic, and other solution-focused slides",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de075-1a02-73e6-aa85-46095386adeb",
      "docSlug": "3c735d513fecb32339b710b1989f1777",
      "documentTitle": "BlackRock | Investor Day Presentation Deck | 138 slides",
      "authorId": "blackrock",
      "authorName": "BlackRock",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 96,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a funnel-like concept (9,000 reviewed vs 5% invested) to demonstrate selectivity and a table to show deal examples.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of deal flow from total reviewed to invested percentage",
      "slideHref": "/slides/019de075-1a02-73e6-aa85-46095386adeb/96",
      "deckHref": "/decks/019de075-1a02-73e6-aa85-46095386adeb",
      "deckAnchorHref": "/decks/019de075-1a02-73e6-aa85-46095386adeb#slide-96",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
      "docSlug": "ad1696893486e413",
      "documentTitle": "Gen Z Attitudes Toward Higher Education",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.91,
      "pageNumber": 5,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The slide uses a stepped bar chart to illustrate a funnel of student attrition.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide visualizes a multi-stage attrition process.",
      "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/5",
      "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-5",
      "loopMatches": [
        {
          "to": 9,
          "from": 5,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088b-72c8-b7e4-2b8bb06a0d62",
          "evidence": "p5 funnel breaks out low-income; p6-p8 split metrics by cohort; p9 quotes first-gen concerns.",
          "position": 2,
          "objective": "Split first-gen vs continuing-gen across transfer funnel, considerations, and pain points to expose differential outcomes",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 82,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 2,
          "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Facts (What)",
          "beatSlug": "triple-take-the-facts-what",
          "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
          "position": 1,
          "confidence": 85,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        },
        {
          "to": 9,
          "from": 5,
          "beatId": "019dd95a-0702-74a3-87dc-7f03b03d0ceb",
          "arcName": "The Mountain",
          "arcSlug": "mountain",
          "beatName": "Rising Action",
          "beatSlug": "mountain-rising-action",
          "evidence": "Funnel collapse + cohort splits + pain quotes escalate tension",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-1b3e-717d-94c4-a5a3f88bf2f3",
      "docSlug": "c506b3730029960b75a46bb1c1510942",
      "documentTitle": "Granite Ridge | SPAC Presentation Deck | 30 slides",
      "authorId": "granite-ridge",
      "authorName": "Granite Ridge Resources",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 18,
      "slideType": "other",
      "function": "show_traction",
      "notes": "The slide uses a funnel chart to illustrate the conversion from initial screening to closed deals.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly labels a 'DEAL FUNNEL' chart showing conversion stages.",
      "slideHref": "/slides/019de513-1b3e-717d-94c4-a5a3f88bf2f3/18",
      "deckHref": "/decks/019de513-1b3e-717d-94c4-a5a3f88bf2f3",
      "deckAnchorHref": "/decks/019de513-1b3e-717d-94c4-a5a3f88bf2f3#slide-18",
      "loopMatches": [
        {
          "to": 18,
          "from": 17,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "363a716c-1748-459f-b475-896354c1ef88",
          "evidence": "Shareholder-Aligned Management Team and Board",
          "position": 1,
          "objective": "Showcasing the team's expertise and alignment",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 18,
          "from": 17,
          "beatId": "f4ad4de6-bb1c-4b3e-ae75-09d0bb7eb6cb",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "Shareholder-Aligned Management Team and Board and Rigorous Deal Sourcing Process",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b9-99e511e125ea",
      "docSlug": "aEQ0aayunxLT53EMAaY4",
      "documentTitle": "Here's the pitch deck this 29-year-old Russian-born VC used to convince investors to contribute millions to her fund",
      "authorId": "Pitchdecks",
      "authorName": "Day One Ventures",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 15,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "The slide uses a funnel-like logic for the dealflow metrics and a categorical list for sources.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide presents a progression from opportunities to due diligence to investments.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b9-99e511e125ea/15",
      "deckHref": "/decks/019dd923-5f69-752d-a9b9-99e511e125ea",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-99e511e125ea#slide-15",
      "loopMatches": [
        {
          "to": 18,
          "from": 14,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "561b687d-84c5-4eb5-b226-02efb07ed472",
          "evidence": "Slides 14-18 explain Day One Ventures' mission and investment focus.",
          "position": 0,
          "objective": "What is Day One Ventures and why do they exist?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 26,
          "from": 13,
          "beatId": "490c8fcb-3ea8-4ccb-badd-0ac69296f663",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Vision for the future, deal flow, and how they help founders.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-294a-776a-b456-18030c10a2e2",
      "docSlug": "jarvis-kleiner-perkins-fund-18",
      "documentTitle": "Kleiner Perkins Fund 18",
      "authorId": "kleiner-perkins-fund-18",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 29,
      "slideType": "why_now",
      "function": "argue_timing",
      "notes": "The slide illustrates how the top of the funnel has expanded significantly, necessitating a new filtering layer before traditional sourcing.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of conversion stages in a process",
      "slideHref": "/slides/019f6b8f-294a-776a-b456-18030c10a2e2/29",
      "deckHref": "/decks/019f6b8f-294a-776a-b456-18030c10a2e2",
      "deckAnchorHref": "/decks/019f6b8f-294a-776a-b456-18030c10a2e2#slide-29",
      "loopMatches": [
        {
          "to": 30,
          "from": 29,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "02f613ba-9a8d-4113-87b8-c530305533a3",
          "evidence": "The deck presents a clear 'why now' argument",
          "position": 0,
          "objective": "Why now is the right time to invest",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 25,
          "beatId": "e9ebce82-20cf-4e31-8344-df47d832bd95",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "New Bliss",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "The deck concludes with a clear call to action and a sense of new possibilities",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b637-85e2c07a144f",
      "docSlug": "d98507c1618cbea5",
      "documentTitle": "Navigating Disruption Financial Services",
      "authorId": "Innosight",
      "authorName": "Innosight",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "appendix_methodology",
      "function": "present_framework",
      "notes": "The funnel visualizes a multi-stage filtering process: Define Universe -> Identify Top Performers -> Identify Transformation Aspirants.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide uses a funnel diagram to represent a filtering process.",
      "slideHref": "/slides/019dd923-5ca1-7489-b637-85e2c07a144f/6",
      "deckHref": "/decks/019dd923-5ca1-7489-b637-85e2c07a144f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-85e2c07a144f#slide-6",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 6,
          "from": 3,
          "beatId": "8333ae0a-5664-478b-af79-6bf769ca7abe",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "The deck provides an overview of the financial services industry's disruption and the need for transformation",
          "position": 0,
          "confidence": 0.8,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b638-acc7ab4dc171",
      "docSlug": "3fae21f5d761865c",
      "documentTitle": "USPS Envisioning Americas Future Postal",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.294,
      "pageNumber": 16,
      "slideType": "strategic_options",
      "function": "compare_options",
      "notes": "The slide uses a funnel-like visual metaphor to show the transition from a broad list of options to a filtered set.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of narrowing down a large set of options to a smaller set based on criteria.",
      "slideHref": "/slides/019dd923-5ca1-7489-b638-acc7ab4dc171/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b638-acc7ab4dc171",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-acc7ab4dc171#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 23,
          "from": 14,
          "beatId": "b49862f0-f0b2-4364-a9ba-fe02b0d2015d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck presents a range of options for addressing the challenges",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}