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      "docSlug": "St4Oh2ji90G90754Ffck",
      "documentTitle": "A former Apple worker just launched a new app to help motorists manage their vehicles. Check out the pitch deck he used to win $2 million in funding.",
      "authorId": "Pitchdecks",
      "authorName": "Caura",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
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      "function": "frame_problem",
      "notes": "Uses a background image of traffic to metaphorically represent the 'congested' market landscape.",
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      "evidence": "Categorization of services into silos (parking, tolls, insurance) to show market fragmentation.",
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          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "03ab5cd5-a142-4c1f-8d2c-b327cd88b7c0",
          "evidence": "Slides 2-3 present the problem of mistakes being expensive",
          "position": 0,
          "objective": "Highlight the cost of not using the app",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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