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      "docSlug": "7a27e27b944e835f",
      "documentTitle": "Seeing the BIG Picture",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.414,
      "pageNumber": 49,
      "slideType": "initiative_list",
      "function": "present_solution",
      "notes": "The slide uses a circular flywheel diagram to represent the engagement loop, connected to specific tactical lists.",
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      "matchCount": 1,
      "evidence": "Slide titled 'Build a flywheel for user engagement'; circular flywheel diagram",
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          "name": "Capability Gap",
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          "matchId": "019dd95a-088b-72c8-b7e7-51d0978c0da5",
          "evidence": "'Critical new capabilities are needed' (p.47) + content factory, flywheel, tech/data, measurement (pp.48-52)",
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          "objective": "Define required capabilities and how to build them",
          "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision",
          "confidence": 82,
          "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision"
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          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "Action: capabilities to build + ~$11Bn+ revenue impact",
          "position": 5,
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