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      "docId": "019dd923-622b-71dc-a6db-bdca37d75b59",
      "docSlug": "5fc8a35c21e4",
      "documentTitle": "The Bank of New York Mellon (BK)",
      "authorId": "07_Marcato",
      "authorName": "Marcato Capital Management",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2015-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2941177,
      "pageNumber": 140,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "Uses a central logo as a pivot point between two strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly contrasts rational actions with emotional messaging to build trust.",
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      "docSlug": "bi-4ebd556d8d4dbaa0",
      "documentTitle": "Carrum Health pitch deck for $45 million Series B: Surgeries, oncology",
      "authorId": "Pitchdecks",
      "authorName": "Carrum Health",
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      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 12,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a human-centric approach to frame the problem, combining emotional narrative with hard statistics.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Uses patient-centric questions to evoke empathy and define the problem space.",
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          "matchId": "95b9213e-5898-41d7-bee8-0eb5eff8cfcf",
          "evidence": "The deck uses data to show the increasing costs of healthcare for employers",
          "position": 0,
          "objective": "Highlighting the cost of inaction for employers",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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          "confidence": 0.8,
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    {
      "docId": "019dd923-5f69-752d-a9b8-0f58b7c85640",
      "docSlug": "SYXdoGm64obaCNR2UolZ",
      "documentTitle": "Check out the 24-slide pitch deck Beem;; an AR startup that enables users to communicate in the metaverse;; used to raise $4 million in seed funding.",
      "authorId": "Pitchdecks",
      "authorName": "Beem",
      "documentKindSlug": "pitchdeck",
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      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 5,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a strong emotional appeal to frame the problem of current video communication limitations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Uses 'dying for someone' to create urgency and emotional resonance around a technical limitation.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b8-0f58b7c85640/5",
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          "evidence": "Slide 5 implies the cost of inaction",
          "position": 0,
          "objective": "What if we don't solve zoom fatigue?",
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          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
        {
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          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "e8567492-3fcb-47ad-8a3e-87fffc1468a1",
          "evidence": "Slides 2-9 explain why now is the time",
          "position": 1,
          "objective": "Why now is the time for Beem",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
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          "confidence": 0.8,
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          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
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      "docId": "019dd923-5fec-763b-95cf-f150847b9ea9",
      "docSlug": "yo46iZwbxDCdXe2nmsCm",
      "documentTitle": "Here's the 21-page pitch deck Lance;; a digital bank for freelancers;; used to raise a $2.8 million seed round from investors including Barclays",
      "authorId": "Pitchdecks",
      "authorName": "Lance",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.781,
      "pageNumber": 7,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "Uses a photo of a child looking overwhelmed to evoke an emotional response regarding the complexity of business management.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Uses a photo of a frustrated child to frame the problem of business complexity.",
      "slideHref": "/slides/019dd923-5fec-763b-95cf-f150847b9ea9/7",
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          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem (Identify pain)",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "The pitch deck identifies the pain points faced by freelancers, including managing their business and finances, worrying about their career, and losing deductions.",
          "position": 0,
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      "docId": "019dd923-5f69-752d-a9b8-055503fb17a1",
      "docSlug": "SBO1oHLn0SvO5MoEtefV",
      "documentTitle": "Here's the pitch deck used to raise a $4.4 million seed round for an AI chatbot looking to transform how people find apartments",
      "authorId": "Pitchdecks",
      "authorName": "Realfriend",
      "documentKindSlug": "pitchdeck",
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      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 4,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a 'before-after-bridge' or 'emotional-frame' approach to humanize the AI product.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide frames the AI as a 'friend' to build trust and emotional resonance.",
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      "deckHref": "/decks/019dd923-5f69-752d-a9b8-055503fb17a1",
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          "arcName": "The Sparkline",
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          "beatName": "Interest",
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      "documentTitle": "Pitch deck: Posh raises $22M to help people make plans and friends",
      "authorId": "Pitchdecks",
      "authorName": "Posh Group Inc.",
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      "pageNumber": 3,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "Uses a dark, moody background image to emphasize the feeling of isolation.",
      "imagePath": null,
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      "evidence": "Uses a provocative, emotionally charged statement to define the problem.",
      "slideHref": "/slides/019dd923-605d-726d-81a4-19c9bbe7c9ef/3",
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          "matchId": "92cb62fe-8a98-40fa-adb0-af8890b88a21",
          "evidence": "Human connection is lost. -> Let's end loneliness.",
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      "docSlug": "bi-0736e0e7e372c45a",
      "documentTitle": "Tinder's First Startup Pitch Deck",
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      "authorName": "Tinder",
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}