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      "docSlug": "fWUugEXfOWUfbXkQuMb0",
      "documentTitle": "A Black founder used this unusual pitch deck to raise $17 million from Ashton Kutcher;; Sean 'Diddy' Combs;; and the CEO of Qualtrics",
      "authorId": "Pitchdecks",
      "authorName": "Forethought",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 19,
      "slideType": "vision",
      "function": "inspire_vision",
      "notes": "Uses emotional appeal and visual storytelling to define the company's mission.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Uses a powerful image of a child to evoke inspiration and support for the mission.",
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          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "ce0ff754-0616-4e1a-a950-37f03504d0fe",
          "evidence": "The deck presents traction and a vision for the future",
          "position": 1,
          "objective": "Quick wins and big bets",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.5,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
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      "docId": "019dd923-5eff-723e-9be9-b7013edaa5ba",
      "docSlug": "8OLRQagQhGwfMnNcBKMP",
      "documentTitle": "An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online",
      "authorId": "Pitchdecks",
      "authorName": "OutboundEngine",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
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      "orientation": "landscape",
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      "pageNumber": 3,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "The slide uses an emotional appeal by showing a mother working while holding a child, reinforcing the 'Marketing Dilemma' of being time-poor.",
      "imagePath": null,
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      "evidence": "The use of a photo of a mother with a child to evoke empathy for the 'Marketing Dilemma'.",
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          "name": "Cost Of Inaction",
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          "matchId": "fdc2768a-df59-475b-984e-ab99e4fb6436",
          "evidence": "The pain points and solution are presented in a way that implies the cost of inaction.",
          "position": 0,
          "objective": "What happens if small business operators don't use OutboundEngine?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
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          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
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      "docSlug": "ASRMVQnmuwa6FNzEtQum",
      "documentTitle": "An auto lender that caters to underbanked Hispanics used this 25-page deck to raise $90 million from BlackRock investors",
      "authorId": "Pitchdecks",
      "authorName": "Tricolor Holdings",
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      "orientation": "landscape",
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      "slideType": "mission",
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      "notes": "The slide uses an emotional appeal by featuring a family, likely implying the company helps families acquire vehicles or similar assets.",
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      "matchCount": 1,
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          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Presentation of the solution and its benefits",
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          "confidence": 0.8,
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      "docSlug": "dNa87cWyAP46jUP4RkD6",
      "documentTitle": "A startup that gets freelancers paid faster has a 150;;000-strong waiting list. Check out the pitch deck it used to raise $18 million from VCs.",
      "authorId": "Pitchdecks",
      "authorName": "Willa",
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      "presentationDate": null,
      "orientation": "landscape",
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      "pageNumber": 5,
      "slideType": "testimonial",
      "function": "illustrate_case",
      "notes": "The slide uses a strong emotional appeal by linking the product to a major life milestone (buying a house).",
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      "matchCount": 1,
      "evidence": "The testimonial links the product to the life-changing event of buying a house.",
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          "matchId": "adb0b6eb-0e04-44e6-840d-28b11dced2cf",
          "evidence": "Slides 2, 3, and 6 relate to the why, how, and what of Willa's solution",
          "position": 1,
          "objective": "Why is Willa's solution important?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
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          "evidence": "The testimonial slide showcases the solution's benefits",
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          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
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      "docSlug": "16a85cb1f80faa957f623fdcf2808bb4",
      "documentTitle": "Clover Health | SPAC Presentation Deck | 46 slides",
      "authorId": "clover-health",
      "authorName": "Clover Health",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
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      "presentationDate": "2020-10-01 00:00:00",
      "orientation": "landscape",
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      "slideType": "why_now",
      "function": "establish_context",
      "notes": "The slide uses a strong emotional appeal through the inclusion of a member photo.",
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      "slideHref": "/slides/019de070-5b0d-776c-a229-b669fdf73bfd/10",
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          "evidence": "The deck presents the problem of big issues in US healthcare and implies the cost of inaction.",
          "position": 0,
          "objective": "What is the cost of inaction in addressing US healthcare issues?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        },
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          "to": 15,
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          "name": "Why Now",
          "slug": "15-why-now",
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          "matchId": "6a85069b-b7de-4b9d-b91b-32b408b59b46",
          "evidence": "The deck presents the solution and implies why now is the right time to choose Clover Health.",
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          "objective": "Why is now the right time to choose Clover Health?",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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          "evidence": "The deck presents Clover Health's solution, including its approach to insurance and the Clover Assistant.",
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          "confidence": 0.8,
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          "arcName": "The Sequoia Pitch",
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          "evidence": "The deck presents Clover Health's traction, including its growth and consumer adoption.",
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      "docId": "019dd923-5f69-752d-a9b5-e52fe802c49a",
      "docSlug": "HBPdEnZLGMpjLdffeYIJ",
      "documentTitle": "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.",
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      "notes": "The slide uses an emotional appeal to frame the company's mission.",
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      "evidence": "The slide uses a poignant image of a child being held to evoke empathy and connect the mission to human protection.",
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      "documentTitle": "Ex-Uber CEO and billionaire Ryan Graves backed sustainability startup Emitwise in a $3.4 million funding round after seeing this pitch deck",
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          "evidence": "The narrative arc of the deck implies the golden circle",
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          "objective": "Why does Emitwise matter?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.6,
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      "documentTitle": "FIGS | IPO Presentation Deck | 57 slides",
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