{
  "kind": "framework",
  "value": "driver-framework-endogenous-vs-exogenous-",
  "collectionKey": "slides:framework:driver-framework-endogenous-vs-exogenous-:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5ca1-7489-b63a-085ad4f41f60",
      "docSlug": "e1aa7a359a65b85c",
      "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
      "authorId": "PwC",
      "authorName": "PwC",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "industry_trends",
      "function": "summarize",
      "notes": "The slide uses a 2x3 grid layout to categorize market drivers into consumer preferences and exogenous factors.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Two-band 3x2 grid splits consumer vs macro drivers.",
      "slideHref": "/slides/019dd923-5ca1-7489-b63a-085ad4f41f60/16",
      "deckHref": "/decks/019dd923-5ca1-7489-b63a-085ad4f41f60",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-085ad4f41f60#slide-16",
      "loopMatches": [
        {
          "to": 17,
          "from": 16,
          "name": "Tale Two Worlds",
          "slug": "04-tale-two-worlds",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "matchId": "019de94b-e92a-71eb-aac3-3e018c1a6777",
          "evidence": "p16 = positive drivers (consumer + exogenous), p17 = three market challenges, contrast pair sets up forecast.",
          "position": 3,
          "objective": "Frame strategic context as drivers vs. challenges",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "confidence": 65,
          "description": "Show the gap between two states to drive urgency or highlight opportunity"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 16,
          "beatId": "019de94b-e89c-744e-8f1f-0d2348c99b5f",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": null,
          "evidence": "Drivers and challenges slides interpret what historical data means going forward.",
          "position": 2,
          "confidence": 70,
          "parentBeatName": null,
          "parentBeatSlug": null
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}