{
  "kind": "framework",
  "value": "design-thinking",
  "collectionKey": "slides:framework:design-thinking:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 3,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5de0-76bd-a164-d1172d744850",
      "docSlug": "5ed2948670d00135",
      "documentTitle": "Customer Experience: The 14BN Risk Noted for Discussion",
      "authorId": "misc",
      "authorName": "Oliver Wyman",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.414,
      "pageNumber": 31,
      "slideType": "other",
      "function": "present_framework",
      "notes": "Uses a Venn diagram to show the intersection of design phases leading to a 'Solution', and a secondary list for the Desirable/Feasible/Viable framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Ideate, Prototype, Test process",
      "slideHref": "/slides/019dd923-5de0-76bd-a164-d1172d744850/31",
      "deckHref": "/decks/019dd923-5de0-76bd-a164-d1172d744850",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-d1172d744850#slide-31",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 35,
          "from": 22,
          "beatId": "f172f05e-242e-48c0-b3a4-1b009ef6fb1f",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Slides 22-35 outline Oliver Wyman's approach to improving customer experience",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-605c-759f-b6b0-39512c14d44a",
      "docSlug": "bi-78d07e26f06b5c60",
      "documentTitle": "PITCH DECK: BeenThereDoneThat raises $7 million Series A round",
      "authorId": "Pitchdecks",
      "authorName": "BeenThereDoneThat",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "solution",
      "function": "plan_implementation",
      "notes": "The process follows a standard design thinking flow of defining, diverging, and converging.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The process explicitly maps to Define, Diverge (Create), and Converge (Refine) phases.",
      "slideHref": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/8",
      "deckHref": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
      "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-8",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 7,
          "beatId": "73056ed8-93bf-4310-ade1-259e1edd9bc0",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "How does it work? and subsequent slides",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5e88-73ef-bd5a-861c2296741b",
      "docSlug": "3aa67135dae6eed9",
      "documentTitle": "Simple & Digital Customer Experience Model",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "portrait",
      "aspectRatio": 0.707,
      "pageNumber": 9,
      "slideType": "customer_journey",
      "function": "present_framework",
      "notes": "The slide outlines a circular, iterative process for innovation, referencing specific company examples like Uber, Google, and Amazon.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The five-stage process (Immerse, Inspire, Ideate, Storyboard, Prototype) is a standard design thinking framework.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5a-861c2296741b/9",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5a-861c2296741b",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5a-861c2296741b#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 8,
          "name": "Value Chain Walk",
          "slug": "44-value-chain-walk",
          "bestFor": "Operations improvement, cost reduction, competitive advantage",
          "matchId": "019dd95a-088c-724c-b313-25eb5d813b0e",
          "evidence": "p.8 introduces five stages; p.9 Figure 2 shows Immerse>Inspire>Ideate>Storyboard>Prototype; p.10 details Step 2.",
          "position": 3,
          "objective": "Walk through the 5-stage episode design process",
          "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
          "confidence": 86,
          "description": "Walk through each step of the value chain to identify where value is created or destroyed"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "019dd95a-07a5-761b-9144-7eceaffaa1ea",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Factory framework, 4 principles, 5-stage design, Steps 1-2",
          "position": 3,
          "confidence": 88,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}