{
  "kind": "framework",
  "value": "design-principle",
  "collectionKey": "slides:framework:design-principle:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 13,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5f69-752d-a9b8-3aef501953e2",
      "docSlug": "T89hGYWqdOQ2tuuyNrcx",
      "documentTitle": "A construction-tech startup that's developed a faster way to model a building's energy efficiency used this 13-page pitch deck to nab $5.7 million",
      "authorId": "Pitchdecks",
      "authorName": "cove.tool",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 7,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a visual metaphor of a computer screen showing a 3D architectural analysis, with an AI overlay, to ground the abstract principles in the product's actual utility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists four core principles driving the platform's development.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b8-3aef501953e2/7",
      "deckHref": "/decks/019dd923-5f69-752d-a9b8-3aef501953e2",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-3aef501953e2#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5de0-76bd-a167-3fb4ca3d99cc",
      "docSlug": "76b23d172495f5b9",
      "documentTitle": "Beyond thenoise: Orchestrating AI-driven customer excellence",
      "authorId": "KPMG",
      "authorName": "KPMG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 16,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "Discusses principles of relatability, transparency, and personalization in AI design.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Principles for humanizing AI interfaces",
      "slideHref": "/slides/019dd923-5de0-76bd-a167-3fb4ca3d99cc/16",
      "deckHref": "/decks/019dd923-5de0-76bd-a167-3fb4ca3d99cc",
      "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-3fb4ca3d99cc#slide-16",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f6a-713a-9a82-c1a7c06c6531",
      "docSlug": "nSeJd30dRS5NFMGLQn4p",
      "documentTitle": "Here's the 17-slide presentation Circles used to raise $16.5 million for group counseling",
      "authorId": "Pitchdecks",
      "authorName": "Circles",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 12,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a three-column card layout to define the product's core philosophy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists 'Product Principles' and organizes them into three distinct pillars with supporting attributes.",
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-c1a7c06c6531/12",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-c1a7c06c6531",
      "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-c1a7c06c6531#slide-12",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b9-f6baa08be7cd",
      "docSlug": "cI4LIX2z2PVEbm3PJfPo",
      "documentTitle": "Lyric;; which raised $185 million from backers like Airbnb and Fifth Wall;; shares its secret sauce for Instagram-worthy rentals",
      "authorId": "Pitchdecks",
      "authorName": "Lyric",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 8,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a list-based framework to define organizational values.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists 'Guiding Principles' for design and execution.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b9-f6baa08be7cd/8",
      "deckHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd#slide-8",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "ddb7d19c-b9ac-470c-8e9d-f7a96bb2ae3c",
          "evidence": "The deck follows a golden circle pattern of why, what, and how",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 7,
          "beatId": "34890a4b-7d8f-4605-96c2-22a1fc2e46a1",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck provides a detailed design ethos and guiding principles",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b9-f6baa08be7cd",
      "docSlug": "cI4LIX2z2PVEbm3PJfPo",
      "documentTitle": "Lyric;; which raised $185 million from backers like Airbnb and Fifth Wall;; shares its secret sauce for Instagram-worthy rentals",
      "authorId": "Pitchdecks",
      "authorName": "Lyric",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 10,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a high-quality interior design photo as a visual anchor for the brand's aesthetic.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly defines a 'Design Lens' consisting of three core principles (Bold, Human, Delightful) to guide decision-making.",
      "slideHref": "/slides/019dd923-5f69-752d-a9b9-f6baa08be7cd/10",
      "deckHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-f6baa08be7cd#slide-10",
      "loopMatches": [
        {
          "to": 10,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "ddb7d19c-b9ac-470c-8e9d-f7a96bb2ae3c",
          "evidence": "The deck follows a golden circle pattern of why, what, and how",
          "position": 0,
          "objective": "Why - What - How",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 17,
          "from": 7,
          "beatId": "34890a4b-7d8f-4605-96c2-22a1fc2e46a1",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Satisfaction",
          "beatSlug": "monroes-sequence-satisfaction",
          "evidence": "The deck provides a detailed design ethos and guiding principles",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de06f-a5ab-76db-8176-439109e3439c",
      "docSlug": "7f84056d423597e22b940bc67e608afc",
      "documentTitle": "Magic Leap | Product Presentation Deck | 94 slides",
      "authorId": "magic-leap",
      "authorName": "Magic Leap",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 19,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a split-screen layout with a strong color contrast (white vs red) to emphasize the design principle.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly outlines a 'Less is More' design philosophy for user experience.",
      "slideHref": "/slides/019de06f-a5ab-76db-8176-439109e3439c/19",
      "deckHref": "/decks/019de06f-a5ab-76db-8176-439109e3439c",
      "deckAnchorHref": "/decks/019de06f-a5ab-76db-8176-439109e3439c#slide-19",
      "loopMatches": [
        {
          "to": 94,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "9e9a34ad-4b9c-48f8-a022-c0dae4aaf9f3",
          "evidence": "The deck follows a golden circle structure, starting with why, then what, and finally how.",
          "position": 0,
          "objective": "To present a unified vision for spatial computing and its applications.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de06f-a5ab-76db-8176-439109e3439c",
      "docSlug": "7f84056d423597e22b940bc67e608afc",
      "documentTitle": "Magic Leap | Product Presentation Deck | 94 slides",
      "authorId": "magic-leap",
      "authorName": "Magic Leap",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2018-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7761332,
      "pageNumber": 20,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a split-screen layout with a white left side for the title and a red right side for the body text.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide outlines core principles for MR design.",
      "slideHref": "/slides/019de06f-a5ab-76db-8176-439109e3439c/20",
      "deckHref": "/decks/019de06f-a5ab-76db-8176-439109e3439c",
      "deckAnchorHref": "/decks/019de06f-a5ab-76db-8176-439109e3439c#slide-20",
      "loopMatches": [
        {
          "to": 94,
          "from": 6,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "9e9a34ad-4b9c-48f8-a022-c0dae4aaf9f3",
          "evidence": "The deck follows a golden circle structure, starting with why, then what, and finally how.",
          "position": 0,
          "objective": "To present a unified vision for spatial computing and its applications.",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-3e6f-73f0-877a-6c4cb9cac6bc",
      "docSlug": "jarvis-mysql-pitch-deck",
      "documentTitle": "MYSQL Pitch Deck",
      "authorId": "mysql-pitch-deck",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 133,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "This slide outlines the internal engineering philosophy of the MySQL team.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists core principles for software development.",
      "slideHref": "/slides/019f6b8f-3e6f-73f0-877a-6c4cb9cac6bc/133",
      "deckHref": "/decks/019f6b8f-3e6f-73f0-877a-6c4cb9cac6bc",
      "deckAnchorHref": "/decks/019f6b8f-3e6f-73f0-877a-6c4cb9cac6bc#slide-133",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019f6b8f-48a0-746c-9cfd-127bee5d2471",
      "docSlug": "jarvis-ok-play-pitch-deck",
      "documentTitle": "OK Play Pitch Deck",
      "authorId": "ok-play-pitch-deck",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 9,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a three-column layout to present the company's core design philosophy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists 'PLAY PRINCIPLES' as the core framework for the product.",
      "slideHref": "/slides/019f6b8f-48a0-746c-9cfd-127bee5d2471/9",
      "deckHref": "/decks/019f6b8f-48a0-746c-9cfd-127bee5d2471",
      "deckAnchorHref": "/decks/019f6b8f-48a0-746c-9cfd-127bee5d2471#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de06f-4d4c-736f-a555-9ba3612ee5e9",
      "docSlug": "dec43a7125a2bfbd7ffeb47da384d694",
      "documentTitle": "Oscar Health | Start Up Pitch Deck | 33 slides",
      "authorId": "oscar-health",
      "authorName": "Oscar Health",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2014-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 30,
      "slideType": "other",
      "function": "present_framework",
      "notes": "This slide outlines a design philosophy or set of heuristics for product development.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide presents a set of four guiding principles for product simplicity.",
      "slideHref": "/slides/019de06f-4d4c-736f-a555-9ba3612ee5e9/30",
      "deckHref": "/decks/019de06f-4d4c-736f-a555-9ba3612ee5e9",
      "deckAnchorHref": "/decks/019de06f-4d4c-736f-a555-9ba3612ee5e9#slide-30",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 9,
          "beatId": "1e697736-c548-4b94-8d9d-adb8eab8a2b7",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck presents Oscar Health's solution to the problem",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-605c-759f-b6b2-9436aa7cd815",
      "docSlug": "bi-99cfa8a934e7ce88",
      "documentTitle": "Pitch deck for OK Play, the app that raised $11 million before launch",
      "authorId": "Pitchdecks",
      "authorName": "OK Play",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.774,
      "pageNumber": 9,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a three-column layout to present the company's core design philosophy.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists three core 'Play Principles' that guide the company's product design.",
      "slideHref": "/slides/019dd923-605c-759f-b6b2-9436aa7cd815/9",
      "deckHref": "/decks/019dd923-605c-759f-b6b2-9436aa7cd815",
      "deckAnchorHref": "/decks/019dd923-605c-759f-b6b2-9436aa7cd815#slide-9",
      "loopMatches": [
        {
          "to": 10,
          "from": 7,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "7746ea78-5d64-4c3f-b929-78b11c509068",
          "evidence": "The solution and product demo slides present OK Play's approach as a significant opportunity.",
          "position": 1,
          "objective": "Showcasing OK Play's solution as a big bet",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b638-95505af9190f",
      "docSlug": "65914e79f2c76754",
      "documentTitle": "Responding to COVID-19: Addressing the economic impact of the crisis",
      "authorId": "McKinsey",
      "authorName": "McKinsey",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 20,
      "slideType": "recommendation",
      "function": "recommend",
      "notes": "The slide uses a comparative structure to contrast immediate vs long-term intervention design principles.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists 'Design principles' for two different time horizons.",
      "slideHref": "/slides/019dd923-5ca1-7489-b638-95505af9190f/20",
      "deckHref": "/decks/019dd923-5ca1-7489-b638-95505af9190f",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-95505af9190f#slide-20",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 20,
          "from": 12,
          "beatId": "66792e02-4184-483f-b17e-1d5ff81ebb9d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "The deck outlines potential solutions and approaches for states to respond to the crisis.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de50e-b2c3-71bc-b0b7-c85e7e748a74",
      "docSlug": "2f550ea786b6d087a35edcbfc9cdea92",
      "documentTitle": "Toys R Us | Investor Presentation Deck | 58 slides",
      "authorId": "toys-r-us",
      "authorName": "Toys R Us",
      "documentKindSlug": "regulatory-filing",
      "documentKindLabel": "Regulatory filing",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2015-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 27,
      "slideType": "key_messages",
      "function": "establish_context",
      "notes": "Uses the iconic Toys R Us 'R' logo as a visual anchor for the three principles.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide defines the core strategic pillars (Easy, Expert, Fair) guiding the company's transformation.",
      "slideHref": "/slides/019de50e-b2c3-71bc-b0b7-c85e7e748a74/27",
      "deckHref": "/decks/019de50e-b2c3-71bc-b0b7-c85e7e748a74",
      "deckAnchorHref": "/decks/019de50e-b2c3-71bc-b0b7-c85e7e748a74#slide-27",
      "loopMatches": [
        {
          "to": 58,
          "from": 21,
          "name": "So What Cascade",
          "slug": "41-so-what-cascade",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "matchId": "e10a8ac5-4749-4369-bce4-2d79c818929d",
          "evidence": "The deck outlines the company's future plans and expected outcomes.",
          "position": 1,
          "objective": "Explain the implications of the company's progress and future plans",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "confidence": 0.6,
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 58,
          "from": 21,
          "beatId": "72f62ea7-ad64-4428-a1ac-47e7d88b9250",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck outlines the company's future plans, including continuing to transform the customer experience, deploying capital to drive key initiatives, and building stronger brand connections.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}