{
  "kind": "framework",
  "value": "deploy-reshape-invent",
  "collectionKey": "slides:framework:deploy-reshape-invent:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
      "docSlug": "e7b7f6a0a34ccac6",
      "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 3,
      "slideType": "strategic_options",
      "function": "present_framework",
      "notes": "The slide highlights 'Reshape' as the primary focus area. BCG framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Three columns explicitly labeled DEPLOY, RESHAPE, INVENT with productivity tiers.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/3",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-3",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 3,
          "from": 1,
          "beatId": "019dd95a-0701-77fe-ae97-61c9c35ee0f2",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Situation & Context",
          "beatSlug": "consultants-gambit-situation-context",
          "evidence": "Title, intro and Deploy/Reshape/Invent value framing of AI in marketing.",
          "position": 1,
          "confidence": 88,
          "parentBeatName": "Setup",
          "parentBeatSlug": "setup"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}