{
  "kind": "framework",
  "value": "deconstruction",
  "collectionKey": "slides:framework:deconstruction:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5d-6b434c382a0f",
      "docSlug": "5496d5bcfa261cf5",
      "documentTitle": "2015 Benedict Evans 2015 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "independent_analyst",
      "sourceTypeLabel": "Independent analyst",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "thesis_headline",
      "function": "frame_problem",
      "notes": "Uses a deconstruction technique to challenge industry terminology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide breaks down a sentence into its constituent parts to challenge the validity of the terms.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5d-6b434c382a0f/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5d-6b434c382a0f",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-6b434c382a0f#slide-27",
      "loopMatches": [
        {
          "to": 33,
          "from": 24,
          "name": "Pattern Hunter",
          "slug": "02-pattern-hunter",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "matchId": "019dd95a-08f8-7619-ac2d-a3c678632f72",
          "evidence": "p24 50% browsing -> p26 50% time in apps -> p29 sensors -> p33 dev cost collapse",
          "position": 4,
          "objective": "Stack data on browsing/apps/sensors to show mobile = the new internet",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "confidence": 78,
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 23,
          "beatId": "019dd95a-07a7-7579-bd64-4c5ab0cbe4e3",
          "arcName": "The Onion",
          "arcSlug": "onion",
          "beatName": "Deeper Layer",
          "beatSlug": "onion-deeper-layer",
          "evidence": "Section 'Mobile remakes the internet' — apps, sensors, dev costs",
          "position": 3,
          "confidence": 78,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}