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  "kind": "framework",
  "value": "credibility-gap",
  "collectionKey": "slides:framework:credibility-gap:all-document-kinds:all-producers:all-orientations",
  "filters": {
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    {
      "docId": "019dd923-622b-71dc-a6db-bbda13f8f3bc",
      "docSlug": "d91e668c0a36",
      "documentTitle": "Epiq Systems, Inc. (EPIQ)",
      "authorId": "07_Marcato",
      "authorName": "Marcato",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2016-04-06 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 10,
      "slideType": "villain_critique",
      "function": "name_villain",
      "notes": "Uses a three-column layout to categorize the sources of lost credibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly frames the problem as a 'credibility discount' caused by stakeholder distrust.",
      "slideHref": "/slides/019dd923-622b-71dc-a6db-bbda13f8f3bc/10",
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          "name": "David Goliath",
          "slug": "16-david-goliath",
          "bestFor": "Startups, disruptive innovation, competitive displacement",
          "matchId": "890f3863-ef9d-48ab-9dd8-2dda87068154",
          "evidence": "The document presents Marcato as a champion of shareholder value, opposing the entrenched board and management.",
          "position": 0,
          "objective": "To present Marcato as a champion of shareholder value, opposing the entrenched board and management",
          "structure": "The Giant's Weakness -> Our Slingshot (Unique Edge) -> The Topple",
          "confidence": 0.7,
          "description": "Frame your initiative as the nimble underdog taking on a slow, bloated incumbent"
        },
        {
          "to": 13,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "793e3a75-e49f-4da2-9168-a0fa44d88f77",
          "evidence": "The document presents the cost of inaction and the need for a board change to drive management accountability and maximize shareholder value.",
          "position": 1,
          "objective": "To highlight the cost of inaction and the need for a board change",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
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          "beatId": "1482f14d-b050-4606-adcb-d87f20313128",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Call",
          "beatSlug": "overcoming-monster-the-call",
          "evidence": "The document highlights the credibility gap between Epiq and its stakeholders.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
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