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      "docId": "019dd923-622b-71dc-a6d9-c007c91e862b",
      "docSlug": "28a425ed69eb",
      "documentTitle": "Darden Restaurants, Inc. (DRI)",
      "authorId": "03_Starboard_Value",
      "authorName": "Starboard Value",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2014-09-11 00:00:00",
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      "pageNumber": 49,
      "slideType": "nominee_bio",
      "function": "introduce_nominees",
      "notes": "Uses a contrast-based argument to frame the activist slate as more qualified for the specific task of CEO succession.",
      "imagePath": null,
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      "evidence": "Direct comparison of nominee experience metrics to highlight superiority.",
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      "docId": "019dd923-5efe-75c0-8e00-9e1f999ff8dd",
      "docSlug": "fca1cbf2302da9de",
      "documentTitle": "2023 Analyst Day Consolidated Deck",
      "authorId": "HubSpot",
      "authorName": "HubSpot",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "The visual uses a grid of downward-pointing arrows with one upward-pointing arrow to represent differentiation or contrarian strategy.",
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      "matchCount": 1,
      "evidence": "Visual differentiation of one arrow against many",
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      "documentTitle": "Keisei Electric Railway (9009)",
      "authorId": "24_Palliser_Capital",
      "authorName": "Palliser",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
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      "presentationDate": "2025-04-23 00:00:00",
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      "pageNumber": 13,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses a visual bridge to connect the company's 10% policy line to the 30% industry standard expectations.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Contrasting company policy (10%) with investor expectations (30%)",
      "slideHref": "/slides/019dd923-622b-71dc-a6dd-256464d6609c/13",
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          "name": "Cost Of Inaction",
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          "matchId": "f0940240-d9b8-41ff-9bcc-f5c4d2ba5d00",
          "evidence": "The deck highlights the consequences of inaction, including persistent underperformance and undervaluation",
          "position": 0,
          "objective": "To highlight the cost of inaction and motivate investors and board to take urgent action",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
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          "beatName": "Agitate (Make it worse)",
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          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
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      "docId": "019dd923-622b-71dc-a6dd-089cebe93c21",
      "docSlug": "a691da1ed671",
      "documentTitle": "BlackRock (BLK)",
      "authorId": "23_Bluebell_Capital",
      "authorName": "Giuseppe Bivona & Marco Taricco",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
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      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2024-04-09 00:00:00",
      "orientation": "landscape",
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      "pageNumber": 41,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Part 2 of 3 in a series. Uses a contrast-based argument to differentiate the activist's specific critique from generic market trends.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Contrasts generic boilerplate proposals at other banks with the specific, evidence-based proposal at BlackRock.",
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      "docId": "019dd923-605c-759f-b6b2-016866dbf586",
      "docSlug": "bi-4b80d453711b5b88",
      "documentTitle": "AI startup Laguna Health pitch deck for $15 million Series A",
      "authorId": "Pitchdecks",
      "authorName": "Laguna Health",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 6,
      "slideType": "pain_points",
      "function": "frame_problem",
      "notes": "The slide uses a visual contrast between blue circles (hospital factors) and pink circles (patient context factors) to illustrate the gap in care.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual contrast between blue hospital factors and pink patient context factors",
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          "matchId": "4e8d0cb7-8f53-4fcf-a37b-0621c6a4f2b3",
          "evidence": "Slide 16 presents a clear outcome of using Laguna Health's solution",
          "position": 0,
          "objective": "Highlight the cost of inaction and the benefits of Laguna Health's solution",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.8,
          "description": "Quantify what happens if the audience does nothing"
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          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4-6 clearly articulate the problem and pain points",
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          "confidence": 0.9,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
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          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slide 6 agitates the pain points",
          "position": 1,
          "confidence": 0.9,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
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    {
      "docId": "019dd923-622b-71dc-a6db-91fb14eb885a",
      "docSlug": "7fff9fc593d2",
      "documentTitle": "E.I. du Pont de Nemours and Company (DuPont) (DD)",
      "authorId": "06_Trian_Partners",
      "authorName": "Trian Partners",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2015-04-17 00:00:00",
      "orientation": "portrait",
      "aspectRatio": 0.77272725,
      "pageNumber": 38,
      "slideType": "preempt_rebuttal",
      "function": "preempt_rebuttal",
      "notes": "Uses a table to contrast Trian-related events against market-driven events to isolate the activist's impact.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Contrasting Trian-driven events with macro-driven events to highlight superior impact.",
      "slideHref": "/slides/019dd923-622b-71dc-a6db-91fb14eb885a/38",
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    {
      "docId": "019dd923-622b-71dc-a6dc-3613fe313890",
      "docSlug": "3a33f122b246",
      "documentTitle": "McDonald's Corporation (MCD)",
      "authorId": "14_Icahn",
      "authorName": "Carl C. Icahn",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 32,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "The chart uses a single red bar for the CEO and almost no visible bar for the employee to emphasize the disparity.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visualizing the massive disparity between CEO and employee pay to evoke outrage.",
      "slideHref": "/slides/019dd923-622b-71dc-a6dc-3613fe313890/32",
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      "deckAnchorHref": "/decks/019dd923-622b-71dc-a6dc-3613fe313890#slide-32",
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          "beatId": "cafbe89f-a59c-4322-898c-f876cabfff9a",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slides 10-34 agitate the issues, highlighting contradictions, and failures in ESG practices.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
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    {
      "docId": "019dd923-622b-71dc-a6d9-fc4318e06f9b",
      "docSlug": "6ded4b1cfe2c",
      "documentTitle": "Bristol-Myers Squibb Company (BMY)",
      "authorId": "03_Starboard_Value",
      "authorName": "Starboard Value",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2019-03-18 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 22,
      "slideType": "expose_contradiction",
      "function": "expose_contradiction",
      "notes": "Uses red arrows for misses and green arrows for beats to visually reinforce the thesis.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual comparison of consensus vs actual using red/green arrows to highlight over-optimism.",
      "slideHref": "/slides/019dd923-622b-71dc-a6d9-fc4318e06f9b/22",
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      "docSlug": "ptAU7CC3RjaCU7NbkVk4",
      "documentTitle": "Here's an exclusive look at the pitch deck Powerpoint rival Pitch used to raise $85 million backed by investment giant Tiger Global",
      "authorId": "Pitchdecks",
      "authorName": "Pitch",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 3,
      "slideType": "why_now",
      "function": "establish_context",
      "notes": "The slide uses a visual grid of software logos to frame the market landscape, highlighting the incumbent (PowerPoint) and the solution (Pitch) in color while others are desaturated.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Highlighting specific logos in color against a desaturated background to draw focus.",
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          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "d36c1921-3005-4240-a576-ac8b7f999ee3",
          "evidence": "Slides 3-4 imply the cost of inaction",
          "position": 0,
          "objective": "What if we don't improve presentations?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
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          "beatId": "dec15760-1bf4-4bdd-bbf9-2ec65e4489a4",
          "arcName": "The Sparkline",
          "arcSlug": "sparkline",
          "beatName": "Why Now",
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          "evidence": "Explains the timeliness of the opportunity",
          "position": 2,
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      "docSlug": "bi-2d988161b1f2ac93",
      "documentTitle": "Here's the pitch deck for autism startup LinusBio's Series A funding",
      "authorId": "Pitchdecks",
      "authorName": "LinusBio",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
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      "orientation": "landscape",
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      "pageNumber": 4,
      "slideType": "problem_statement",
      "function": "frame_problem",
      "notes": "The chart uses a stacked bar approach to contrast environmental vs genetic attribution.",
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      "matchCount": 1,
      "evidence": "Contrasting environmental vs genetic attribution to highlight the limitation of genomics.",
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          "arcSlug": "problem-agitate-solution",
          "beatName": "Problem",
          "beatSlug": "problem-agitate-solution-problem-identify-pain",
          "evidence": "Slides 4 and 5 highlight the problem and its significance",
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          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
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      "docSlug": "bi-a09f26bad0d19281",
      "documentTitle": "Noto raises $3.8 million to power tutoring centers with AI",
      "authorId": "Pitchdecks",
      "authorName": "Noto",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
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      "orientation": "landscape",
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      "slideType": "traction",
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      "notes": "The slide uses a visual contrast strategy to demonstrate market traction and product-market fit.",
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      "evidence": "Visual comparison of booth quality vs. sign-up volume",
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      "docSlug": "d431e2d5bb2b",
      "documentTitle": "Kao Corporation (4452.JP)",
      "authorId": "25_Oasis_Management",
      "authorName": "Oasis",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2025-02-26 00:00:00",
      "orientation": "landscape",
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      "pageNumber": 83,
      "slideType": "comparison_table",
      "function": "compare_peers",
      "notes": "The slide uses a contrast-based visual argument to highlight a competitive disadvantage.",
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      "matchCount": 1,
      "evidence": "Visual comparison of competitor success vs Kao failure",
      "slideHref": "/slides/019dd923-622b-71dc-a6dd-591332a8793a/83",
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      "documentTitle": "See the pitch deck that YC alum SilkChart used to raise $5.2 million",
      "authorId": "Pitchdecks",
      "authorName": "SilkChart",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "solution",
      "function": "present_solution",
      "notes": "Uses a contrast-principle framework to highlight the competitive advantage.",
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      "evidence": "Direct comparison between 'existing tools' and 'we' to highlight differentiation.",
      "slideHref": "/slides/019dd923-605d-726d-81a3-e8fa7ac533ac/2",
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          "slug": "11-golden-circle",
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          "matchId": "71e45685-f63b-4f56-8a5f-4e249e84872d",
          "evidence": "Slides 2 and 9 present the solution and vision",
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      "evidence": "Contrasting high scale/pricing with low margins to highlight inefficiency.",
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