{
  "kind": "framework",
  "value": "consumer-behavior-shift",
  "collectionKey": "slides:framework:consumer-behavior-shift:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-60d0-74ee-9624-4fa481157a24",
      "docSlug": "bi-6ca7c52d9ef977d8",
      "documentTitle": "Exclusive: Tiun secures $2.5 million pre-seed funding from Founderful",
      "authorId": "Pitchdecks",
      "authorName": "Tiun",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 2,
      "slideType": "why_now",
      "function": "establish_context",
      "notes": "Minimalist slide focusing on a core market insight.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly describes a change in consumer preferences and habits.",
      "slideHref": "/slides/019dd923-60d0-74ee-9624-4fa481157a24/2",
      "deckHref": "/decks/019dd923-60d0-74ee-9624-4fa481157a24",
      "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-4fa481157a24#slide-2",
      "loopMatches": [
        {
          "to": 2,
          "from": 2,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "8685db5a-2830-4d6d-9bf7-034e7f15a4f0",
          "evidence": "The why now slide is presented on page 2",
          "position": 0,
          "objective": "Explain why now is the right time for Tiun's solution",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.8,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}