{
  "kind": "framework",
  "value": "competitive-advantage",
  "collectionKey": "slides:framework:competitive-advantage:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 14,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019dd923-5e88-73ef-bd5e-5fd34a113dfd",
      "docSlug": "4c8d3d61d33eaba5",
      "documentTitle": "2024 Investor Day",
      "authorId": "Dow",
      "authorName": "Dow",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 27,
      "slideType": "competitive_analysis",
      "function": "present_solution",
      "notes": "The slide uses a cost curve chart and a matrix-style technology comparison table to illustrate competitive positioning.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly frames the content as pillars of competitive advantage.",
      "slideHref": "/slides/019dd923-5e88-73ef-bd5e-5fd34a113dfd/27",
      "deckHref": "/decks/019dd923-5e88-73ef-bd5e-5fd34a113dfd",
      "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-5fd34a113dfd#slide-27",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-8cfe-74f8-8267-71bfaaa75a6b",
      "docSlug": "6f650cb16e144ff2cbcc39c10e5d03e1",
      "documentTitle": "23andMe | Investor Presentation Deck | 39 slides",
      "authorId": "23andme",
      "authorName": "23andMe",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-01-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 6,
      "slideType": "unfair_advantage",
      "function": "show_traction",
      "notes": "The slide highlights the competitive advantage of scale and recontactability, supported by a callout on consent rates and a metric on drug success probability.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Comparison of database size vs peers",
      "slideHref": "/slides/019de076-8cfe-74f8-8267-71bfaaa75a6b/6",
      "deckHref": "/decks/019de076-8cfe-74f8-8267-71bfaaa75a6b",
      "deckAnchorHref": "/decks/019de076-8cfe-74f8-8267-71bfaaa75a6b#slide-6",
      "loopMatches": [
        {
          "to": 12,
          "from": 3,
          "name": "Logic Chain",
          "slug": "01-logic-chain",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "matchId": "240cc394-c2c1-42eb-aefc-c6cedba90fa6",
          "evidence": "Slides 3-12 present a logical chain of 23andMe's approach and its benefits",
          "position": 0,
          "objective": "Understand 23andMe's value proposition",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "confidence": 0.7,
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 8,
          "from": 6,
          "beatId": "a1fe27ed-5741-41cc-b90e-4221862e6766",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slides 6-8 emphasize the complexity of the problem and the limitations of current approaches",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-fd9d-73d2-8e05-3055a9cfa543",
      "docSlug": "90f942664dc4b257b81b443a064a153d",
      "documentTitle": "Disney | Shareholder Engagement Presentation Deck | 66 slides",
      "authorId": "disney",
      "authorName": "The Walt Disney Company",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2024-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7744917,
      "pageNumber": 15,
      "slideType": "key_messages",
      "function": "summarize",
      "notes": "Includes a quote from Reed Hastings (Netflix) as a form of competitive validation.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Mentions IP, global scale, and sports media brand as differentiators.",
      "slideHref": "/slides/019de076-fd9d-73d2-8e05-3055a9cfa543/15",
      "deckHref": "/decks/019de076-fd9d-73d2-8e05-3055a9cfa543",
      "deckAnchorHref": "/decks/019de076-fd9d-73d2-8e05-3055a9cfa543#slide-15",
      "loopMatches": [
        {
          "to": 19,
          "from": 12,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "9576d9f5-38cd-4a7c-9254-db71a8ffd058",
          "evidence": "The document highlights the risks of not adapting to industry disruption, such as losing competitiveness and shareholder value.",
          "position": 0,
          "objective": "What are the consequences of not adapting to industry disruption?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 19,
          "from": 12,
          "beatId": "effc4e4f-7715-4760-87c8-e33c397beb17",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "The document agitates the problem by highlighting the challenges faced by Disney and the industry.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de06f-c815-749e-b2f2-689caeae0276",
      "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
      "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
      "authorId": "etsy",
      "authorName": "Etsy",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 31,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a simple grid-like layout to present strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide outlines the core pillars of the company's competitive strategy.",
      "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/31",
      "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
      "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-31",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "b46421a0-b39c-4ba9-a8b4-26e3e08296d9",
          "evidence": "Etsy implies that not using its platform would mean missing out on unique products and growth opportunities",
          "position": 1,
          "objective": "Highlight the consequences of not using Etsy",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 21,
          "beatId": "65e7c36d-9571-4e03-bd01-c99a3e1f8e56",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "What",
          "beatSlug": "golden-circle-what",
          "evidence": "Etsy showcases its unique marketplace and products",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de06f-c815-749e-b2f2-689caeae0276",
      "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
      "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
      "authorId": "etsy",
      "authorName": "Etsy",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2019-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 55,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The layout uses a grid-like structure to present four key strategic pillars.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists the company's 'right to win' factors.",
      "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/55",
      "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
      "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-55",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 60,
          "from": 41,
          "beatId": "f5961ac7-650e-4483-be71-f47e0c452725",
          "arcName": "The Golden Circle",
          "arcSlug": "golden-circle",
          "beatName": "Evidence & Proof",
          "beatSlug": "consultants-gambit-evidence-proof",
          "evidence": "Etsy provides data and testimonials to support its claims",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-3861-7480-88fb-e69f4992ca4b",
      "docSlug": "24f1397bdb67a6e464d9896f7ab8ea37",
      "documentTitle": "Eutelsat | Investor Presentation Deck | 63 slides",
      "authorId": "eutelsat",
      "authorName": "Eutelsat Group",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 26,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide highlights a competitive advantage regarding spectrum interference and priority rights.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Highlights regulatory priority as a barrier to entry for other LEO operators.",
      "slideHref": "/slides/019de076-3861-7480-88fb-e69f4992ca4b/26",
      "deckHref": "/decks/019de076-3861-7480-88fb-e69f4992ca4b",
      "deckAnchorHref": "/decks/019de076-3861-7480-88fb-e69f4992ca4b#slide-26",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 33,
          "from": 24,
          "beatId": "8af2f3e4-4cba-4b4c-b8e9-a3d4fc73fd3d",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The combination with OneWeb is presented as a unique asset with speed to market and a strong track record of execution, unlocking significant value at optimized cost.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de073-fc71-70fb-8ef5-3a05e70ecdd7",
      "docSlug": "6935535ea75cad046387a0cb144fe4c4",
      "documentTitle": "Flutter | Investor Day Presentation Deck | 113 slides",
      "authorId": "flutter",
      "authorName": "Flutter",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 71,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a linear process-like flow to connect the 'Flutter Edge' to four distinct strategic assets.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists four pillars of competitive advantage derived from the parent company.",
      "slideHref": "/slides/019de073-fc71-70fb-8ef5-3a05e70ecdd7/71",
      "deckHref": "/decks/019de073-fc71-70fb-8ef5-3a05e70ecdd7",
      "deckAnchorHref": "/decks/019de073-fc71-70fb-8ef5-3a05e70ecdd7#slide-71",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 113,
          "from": 51,
          "beatId": "ccfa32b7-6d88-4e83-a181-8c2276cdb382",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Action",
          "beatSlug": "monroes-sequence-action",
          "evidence": "The document concludes with a call to action and key takeaways.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de075-5029-738c-8512-9456f77efe7c",
      "docSlug": "25c628cfc0779f52594519f9e322dc70",
      "documentTitle": "Genelux | Investor Presentation Deck | 38 slides",
      "authorId": "genelux",
      "authorName": "Genelux",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-07-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The slide uses a list-based comparison and a logo-grid to frame the competitive landscape.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Comparison of Olvi-Vec against other oncolytic virus assets",
      "slideHref": "/slides/019de075-5029-738c-8512-9456f77efe7c/9",
      "deckHref": "/decks/019de075-5029-738c-8512-9456f77efe7c",
      "deckAnchorHref": "/decks/019de075-5029-738c-8512-9456f77efe7c#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 7,
          "beatId": "262b3022-bc1d-4c78-824b-61d9fbd4bec5",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "The presentation presents Olvi-Vec as a potential solution to the problem, highlighting its competitive advantages and clinical results.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de075-f745-744d-a2c3-62fcecd316e9",
      "docSlug": "352ee416e6a97a9b39e1309fafdab0f3",
      "documentTitle": "Genelux | Investor Presentation Deck | 38 slides",
      "authorId": "genelux",
      "authorName": "Genelux",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-10-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The slide uses a list-based comparison and a logo-grid to frame the competitive landscape.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Comparison of Olvi-Vec against other oncolytic virus assets",
      "slideHref": "/slides/019de075-f745-744d-a2c3-62fcecd316e9/9",
      "deckHref": "/decks/019de075-f745-744d-a2c3-62fcecd316e9",
      "deckAnchorHref": "/decks/019de075-f745-744d-a2c3-62fcecd316e9#slide-9",
      "loopMatches": [
        {
          "to": 9,
          "from": 4,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "38515402-0f9a-4e9b-81f7-00348eb645d5",
          "evidence": "The deck highlights the limitations and challenges of current treatments, implicitly raising the question of what if we don't innovate.",
          "position": 0,
          "objective": "What if we don't adopt a new approach to oncolytic immunotherapy?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 4,
          "beatId": "fdbee508-b41b-482b-8db8-5d1f0a14e7b6",
          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Agitate (Make it worse)",
          "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
          "evidence": "Slides 4-9 emphasize the complications and challenges of current treatments, including resistance and refractoriness.",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5f69-752d-a9b5-addd570917dc",
      "docSlug": "FoprF6l6iauVN0qDVenb",
      "documentTitle": "Homebuyers can skip the traditional mortgage process thanks to this startup",
      "authorId": "Pitchdecks",
      "authorName": "Morty",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.334,
      "pageNumber": 10,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": "Uses a two-column layout to distinguish between immediate market wins and structural defensibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Distinction between short-term advantages and long-term moats",
      "slideHref": "/slides/019dd923-5f69-752d-a9b5-addd570917dc/10",
      "deckHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc",
      "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-addd570917dc#slide-10",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de074-f3a0-71ae-8e30-38333965b689",
      "docSlug": "e090e5c29fca7648cb88dae8fea2c1eb",
      "documentTitle": "Kiromic BioPharma | Investor Presentation Deck | 25 slides",
      "authorId": "kiromic-biopharma",
      "authorName": "Kiromic BioPharma",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2938006,
      "pageNumber": 7,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The slide uses a numbered hexagonal process flow to outline key differentiators.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists six distinct points of competitive differentiation.",
      "slideHref": "/slides/019de074-f3a0-71ae-8e30-38333965b689/7",
      "deckHref": "/decks/019de074-f3a0-71ae-8e30-38333965b689",
      "deckAnchorHref": "/decks/019de074-f3a0-71ae-8e30-38333965b689#slide-7",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de513-7bf4-702e-b90d-dce13b0e019b",
      "docSlug": "f36ba01465ee977b6dc4c197e38e305f",
      "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
      "authorId": "olaplex",
      "authorName": "Olaplex",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 19,
      "slideType": "unfair_advantage",
      "function": "present_solution",
      "notes": "Uses a process-like flow to link competitive advantages to structural benefits.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly lists competitive advantages and links them to structural benefits.",
      "slideHref": "/slides/019de513-7bf4-702e-b90d-dce13b0e019b/19",
      "deckHref": "/decks/019de513-7bf4-702e-b90d-dce13b0e019b",
      "deckAnchorHref": "/decks/019de513-7bf4-702e-b90d-dce13b0e019b#slide-19",
      "loopMatches": [
        {
          "to": 20,
          "from": 7,
          "name": "Cost Of Inaction",
          "slug": "27-cost-of-inaction",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "7906a504-41b2-400b-8412-993509a18934",
          "evidence": "The deck presents growth potential and financial performance to make a case for investing in Olaplex",
          "position": 0,
          "objective": "What is the cost of not investing in Olaplex?",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-622c-750b-8b9c-78dc5aaad4fe",
      "docSlug": "0002bc756d34",
      "documentTitle": "Sampo Oyj (SAMPO)",
      "authorId": "02_Elliott_Management",
      "authorName": "Elliott",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2020-11-11 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.4444444,
      "pageNumber": 15,
      "slideType": "competitive_analysis",
      "function": "compare_peers",
      "notes": "The slide uses a combination of qualitative expert quotes and quantitative peer benchmarking to build a 'moat' argument.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly discusses 'widening its moat' and 'core differentiator' in the context of peer benchmarking.",
      "slideHref": "/slides/019dd923-622c-750b-8b9c-78dc5aaad4fe/15",
      "deckHref": "/decks/019dd923-622c-750b-8b9c-78dc5aaad4fe",
      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9c-78dc5aaad4fe#slide-15",
      "loopMatches": [],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019dd923-5ca1-7489-b634-85dd78267d79",
      "docSlug": "2deda760ae33148f",
      "documentTitle": "The CEO’s Roadmap on Generative AI",
      "authorId": "BCG",
      "authorName": "BCG",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 11,
      "slideType": "client_example",
      "function": "illustrate_case",
      "notes": "The slide uses a comparative structure to define 'golden' vs 'non-core' use cases.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Distinction between core and non-core use cases for competitive positioning",
      "slideHref": "/slides/019dd923-5ca1-7489-b634-85dd78267d79/11",
      "deckHref": "/decks/019dd923-5ca1-7489-b634-85dd78267d79",
      "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-85dd78267d79#slide-11",
      "loopMatches": [
        {
          "to": 11,
          "from": 10,
          "name": "Segmentation Split",
          "slug": "34-segmentation-split",
          "bestFor": "Customer analysis, market research, resource allocation",
          "matchId": "019dd95a-088c-724c-b30e-0beabeb658f5",
          "evidence": "Aggregate use cases split into 'golden' (advantage) vs 'non-core' (table stakes).",
          "position": 2,
          "objective": "Separate golden vs non-core use cases",
          "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
          "confidence": 85,
          "description": "Divide a whole into meaningful segments to reveal hidden patterns"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 24,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-806906270882",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Solution & Approach",
          "beatSlug": "consultants-gambit-solution-approach",
          "evidence": "Pillars 1 (golden use cases, model choice) and 2 (workforce, org) worked through",
          "position": 3,
          "confidence": 90,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        },
        {
          "to": 28,
          "from": 10,
          "beatId": "019dd95a-0702-74a3-87e1-93235f2deb66",
          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Use case selection, workforce reshape, risk surface",
          "position": 2,
          "confidence": 60,
          "parentBeatName": "Reflection",
          "parentBeatSlug": "reflection"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}