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  "value": "change-curve",
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      "docId": "019dd923-5ca1-7489-b636-01531abdc7af",
      "docSlug": "87d7f942fc6dba4d",
      "documentTitle": "Engaging Your Organization to Deliver Results",
      "authorId": "Bain",
      "authorName": "Bain",
      "documentKindSlug": "consulting-deck",
      "documentKindLabel": "Consulting deck",
      "sourceTypeSlug": "strategy_consulting",
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      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.778,
      "pageNumber": 6,
      "slideType": "situation_overview",
      "function": "establish_context",
      "notes": "The slide uses a Jenga tower as a metaphor for instability and disruption.",
      "imagePath": null,
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      "evidence": "Visual representation of phases: Normal, Disruption, Acceptance",
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          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "019dd95a-088c-724c-b311-eee43e9fb6d6",
          "evidence": "p5 commitment = #1 factor; p6 disruption waves; p7 complexity drivers all create the why-now.",
          "position": 2,
          "objective": "Show commitment matters most and disruption/complexity make it urgent",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 70,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
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          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Problem & Complication",
          "beatSlug": "consultants-gambit-problem-complication",
          "evidence": "Commitment is #1 factor, but disruption waves and complexity make it harder",
          "position": 2,
          "confidence": 88,
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          "parentBeatSlug": "complication"
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          "arcName": "The Triple Take",
          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
          "beatSlug": "triple-take-the-implications-so-what",
          "evidence": "Engagement is the lever; without it commitment fails",
          "position": 2,
          "confidence": 55,
          "parentBeatName": "Reflection",
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