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      "docId": "019de073-8c02-74cb-99e8-172d0b5b8b1d",
      "docSlug": "6d59e0402dfa988a569c9ff3c8484482",
      "documentTitle": "Kalera | Investor Day Presentation Deck | 57 slides",
      "authorId": "kalera",
      "authorName": "Kalera",
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      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-09-01 00:00:00",
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      "pageNumber": 25,
      "slideType": "key_messages",
      "function": "establish_context",
      "notes": "The slide uses a combination of qualitative messaging and quantitative bar charts to demonstrate brand equity.",
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      "evidence": "The slide links brand perception to tangible business outcomes like shelf space and price premiums.",
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          "name": "Cost Of Inaction",
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          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "682f376b-c9ea-469d-b93c-d48236dc07b8",
          "evidence": "The deck implies that not transforming into a CPG company would result in missed opportunities and continued limitations in the agricultural sector.",
          "position": 0,
          "objective": "Highlight the cost of not adopting Kalera's CPG approach",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.6,
          "description": "Quantify what happens if the audience does nothing"
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          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution (Provide relief)",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck presents Kalera's CPG approach, technology, and growth strategy as a solution to the problems identified.",
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          "confidence": 0.8,
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