{
  "kind": "framework",
  "value": "brand-architecture",
  "collectionKey": "slides:framework:brand-architecture:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 6,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019de075-a18d-725f-bd76-16a390510080",
      "docSlug": "f4f22bc9629cb3d97f25d3f1b94ef8b1",
      "documentTitle": "Hugo Boss | Investor Day Presentation Deck | 107 slides",
      "authorId": "hugo-boss",
      "authorName": "Hugo Boss",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-08-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 26,
      "slideType": "thesis_headline",
      "function": "present_framework",
      "notes": "The visual is a temple-style diagram representing brand architecture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of parent brand and sub-brands in a hierarchical structure.",
      "slideHref": "/slides/019de075-a18d-725f-bd76-16a390510080/26",
      "deckHref": "/decks/019de075-a18d-725f-bd76-16a390510080",
      "deckAnchorHref": "/decks/019de075-a18d-725f-bd76-16a390510080#slide-26",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f5fc013e-c0e9-41ae-9992-3c0901fdb1cf",
          "evidence": "The presentation provides a detailed overview of the company's digital and sustainability strategies.",
          "position": 2,
          "objective": "The company's big bets on digitalization and sustainability",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 107,
          "from": 21,
          "beatId": "e1f03423-9270-481b-b06a-c0c0a81a66cc",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The presentation provides a detailed visualization of the company's strategy and growth prospects, including financial targets and market presence.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de075-a18d-725f-bd76-16a390510080",
      "docSlug": "f4f22bc9629cb3d97f25d3f1b94ef8b1",
      "documentTitle": "Hugo Boss | Investor Day Presentation Deck | 107 slides",
      "authorId": "hugo-boss",
      "authorName": "Hugo Boss",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-08-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 36,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "Uses a house-shaped diagram to represent brand architecture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual mapping of brand hierarchy and sub-brands",
      "slideHref": "/slides/019de075-a18d-725f-bd76-16a390510080/36",
      "deckHref": "/decks/019de075-a18d-725f-bd76-16a390510080",
      "deckAnchorHref": "/decks/019de075-a18d-725f-bd76-16a390510080#slide-36",
      "loopMatches": [
        {
          "to": 40,
          "from": 21,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "f5fc013e-c0e9-41ae-9992-3c0901fdb1cf",
          "evidence": "The presentation provides a detailed overview of the company's digital and sustainability strategies.",
          "position": 2,
          "objective": "The company's big bets on digitalization and sustainability",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.7,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 107,
          "from": 21,
          "beatId": "e1f03423-9270-481b-b06a-c0c0a81a66cc",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Visualization",
          "beatSlug": "monroes-sequence-visualization",
          "evidence": "The presentation provides a detailed visualization of the company's strategy and growth prospects, including financial targets and market presence.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de072-5c1c-75c4-b5e1-be141643fc28",
      "docSlug": "1426a0d0f805ed4888633c30ac58b497",
      "documentTitle": "Hugo Boss | Investor Day Presentation Deck | 76 slides",
      "authorId": "hugo-boss",
      "authorName": "Hugo Boss",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 7,
      "slideType": "other",
      "function": "present_framework",
      "notes": "The diagram uses a house metaphor to represent the brand architecture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of brand hierarchy",
      "slideHref": "/slides/019de072-5c1c-75c4-b5e1-be141643fc28/7",
      "deckHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28",
      "deckAnchorHref": "/decks/019de072-5c1c-75c4-b5e1-be141643fc28#slide-7",
      "loopMatches": [
        {
          "to": 9,
          "from": 2,
          "name": "Why Now",
          "slug": "15-why-now",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "matchId": "ff149814-9162-4bc8-ae8e-b60c922940fc",
          "evidence": "The presentation deck emphasizes the company's momentum and achievements in 2021",
          "position": 0,
          "objective": "Why now is the right time for Hugo Boss to achieve its goals",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 9,
          "from": 5,
          "beatId": "cf6989ff-0341-48db-a401-2267d4827c73",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
          "evidence": "Slides 5-9 present the 'CLAIM 5' strategy and its pillars",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-44a6-727d-9131-9fb7cce7e709",
      "docSlug": "f6498f198958e201ff6d1b672a942c71",
      "documentTitle": "Hugo Boss | Investor Presentation Deck | 104 slides",
      "authorId": "hugo-boss",
      "authorName": "Hugo Boss",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 26,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The visual is a house-shaped diagram representing brand architecture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "House diagram representing brand hierarchy",
      "slideHref": "/slides/019de076-44a6-727d-9131-9fb7cce7e709/26",
      "deckHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709",
      "deckAnchorHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709#slide-26",
      "loopMatches": [
        {
          "to": 35,
          "from": 25,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "92d514ad-0efd-466f-b97b-0444ea732368",
          "evidence": "Hugo Boss presents its organizational structure and strategic pillars.",
          "position": 1,
          "objective": "How is the company structured and organized?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 30,
          "from": 21,
          "beatId": "208ebac3-d996-47e3-8cf1-33861a934402",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Market Size",
          "beatSlug": "sequoia-pitch-market-size",
          "evidence": "Hugo Boss discusses its market position and growth opportunities.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de076-44a6-727d-9131-9fb7cce7e709",
      "docSlug": "f6498f198958e201ff6d1b672a942c71",
      "documentTitle": "Hugo Boss | Investor Presentation Deck | 104 slides",
      "authorId": "hugo-boss",
      "authorName": "Hugo Boss",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-11-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 35,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a visual mapping of brand lines to lifestyle segments, effectively acting as a brand architecture framework.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Mapping of distinct brand lines to specific lifestyle segments",
      "slideHref": "/slides/019de076-44a6-727d-9131-9fb7cce7e709/35",
      "deckHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709",
      "deckAnchorHref": "/decks/019de076-44a6-727d-9131-9fb7cce7e709#slide-35",
      "loopMatches": [
        {
          "to": 35,
          "from": 25,
          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
          "matchId": "92d514ad-0efd-466f-b97b-0444ea732368",
          "evidence": "Hugo Boss presents its organizational structure and strategic pillars.",
          "position": 1,
          "objective": "How is the company structured and organized?",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.7,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
      ],
      "arcBeatMatches": [
        {
          "to": 40,
          "from": 31,
          "beatId": "b7d791fd-3272-4a46-9ab1-39e485eba81e",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Competition",
          "beatSlug": "sequoia-pitch-competition",
          "evidence": "The company highlights its competitive advantages and brand differentiation.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    },
    {
      "docId": "019de072-c03c-72a9-a9d6-41f08258cb4e",
      "docSlug": "e844bd76a55c30952240d5f8e187a060",
      "documentTitle": "Hugo Boss | Investor Presentation Deck | 77 slides",
      "authorId": "hugo-boss",
      "authorName": "Hugo Boss",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2022-05-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 9,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The visual is a temple-like structure representing the brand architecture.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Visual representation of brand hierarchy and platform structure",
      "slideHref": "/slides/019de072-c03c-72a9-a9d6-41f08258cb4e/9",
      "deckHref": "/decks/019de072-c03c-72a9-a9d6-41f08258cb4e",
      "deckAnchorHref": "/decks/019de072-c03c-72a9-a9d6-41f08258cb4e#slide-9",
      "loopMatches": [],
      "arcBeatMatches": [
        {
          "to": 10,
          "from": 6,
          "beatId": "fc2a4864-a694-424f-ba0e-08b2a340d51a",
          "arcName": "Monroe's Motivated Sequence",
          "arcSlug": "monroes-sequence",
          "beatName": "Need",
          "beatSlug": "monroes-sequence-need",
          "evidence": "The company highlights its financial ambition and the need for growth",
          "position": 1,
          "confidence": 0.8,
          "parentBeatName": "Complication",
          "parentBeatSlug": "complication"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}