{
  "kind": "framework",
  "value": "bennett-s-law",
  "collectionKey": "slides:framework:bennett-s-law:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019f6b8e-ea19-71ee-9436-2dc684c6727e",
      "docSlug": "jarvis-agfunder-alternative-protein-white-paper-flat-and-small",
      "documentTitle": "AgFunder Alternative Protein White Paper flat and small",
      "authorId": "agfunder-alternative-protein-white-paper-flat-and-small",
      "authorName": null,
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "vc_research",
      "sourceTypeLabel": "VC research",
      "presentationDate": null,
      "orientation": null,
      "aspectRatio": null,
      "pageNumber": 5,
      "slideType": "market_sizing",
      "function": "size_opportunity",
      "notes": "References Bennett's Law as a driver for increased animal-derived product consumption.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Explicitly cited in text as a driver for dietary shifts toward animal products.",
      "slideHref": "/slides/019f6b8e-ea19-71ee-9436-2dc684c6727e/5",
      "deckHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e",
      "deckAnchorHref": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e#slide-5",
      "loopMatches": [
        {
          "to": 42,
          "from": 3,
          "name": "Golden Circle",
          "slug": "11-golden-circle",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "matchId": "5cee9c0b-3022-40db-9e78-9fc142008d5e",
          "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.",
          "position": 0,
          "objective": "To understand the why, what, and how of investing in alternative proteins",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
      ],
      "arcBeatMatches": [],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
  ]
}