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      "documentTitle": "Engaging Your Organization to Deliver Results",
      "authorId": "Bain",
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      "notes": "The slide uses an S-curve to illustrate the stages of change adoption.",
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          "name": "Myth Buster",
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          "matchId": "019dd95a-088c-724c-b311-f1b9a18639ec",
          "evidence": "Six beliefs preview then S-curve splits Communication zone vs Engagement zone - common belief vs new truth.",
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          "objective": "Replace the comms-is-enough belief with the engagement-builds-commitment truth",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
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