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      "documentTitle": "2018 True-Luxury Global Consumer Insight",
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          "matchId": "019dd95a-07fe-70ce-8d40-1fb7ff0bd254",
          "evidence": "5 lenses + 2017→2024 sizing + '130%/70% of growth from Millennials/Chinese' creates a why-now case.",
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          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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