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  "filters": {
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    "sourceTypes": [],
    "orientations": []
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      "docId": "019dd923-622c-750b-8b98-64474d65435b",
      "docSlug": "68bd393edc75",
      "documentTitle": "Kratos Defense & Security Solutions (KTOS)",
      "authorId": "54_Spruce_Point_Capital",
      "authorName": "Ben Axler",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "short_seller",
      "sourceTypeLabel": "Short seller",
      "presentationDate": "2018-03-16 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.3333334,
      "pageNumber": 43,
      "slideType": "preempt_rebuttal",
      "function": "preempt_rebuttal",
      "notes": "Uses a 'Smartest Guy In The Room' callout to highlight Goldman Sachs' lower price target.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide highlights analyst ratings to preemptively address the 'consensus' view while labeling one analyst as the 'Smartest Guy In The Room'.",
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          "name": "Cost Of Inaction",
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          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "matchId": "6ca30a6c-992a-4f15-aa92-b45b12be8267",
          "evidence": "The deck presents a comparison table showing Kratos' share price driven by passive index/ETF flows.",
          "position": 2,
          "objective": "Highlight the risks of not selling Kratos",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        }
      ],
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          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Solution",
          "beatSlug": "problem-agitate-solution-solution-provide-relief",
          "evidence": "The deck presents Spruce Point's solution, a strong sell rating with 40-70% downside risk.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
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      "docId": "019dd923-5eff-723e-9be8-b7719f7e7d73",
      "docSlug": "3hY0cjJsXsgkvt4uurK9",
      "documentTitle": "AI search startup Pinecone has raised $28 million backed by Tiger Global and Menlo Ventures — we got a look at its 18-slide Series A pitch deck",
      "authorId": "Pitchdecks",
      "authorName": "Pinecone",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.776,
      "pageNumber": 9,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Uses social proof/authority bias to validate the technology.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Using quotes from Google, Amazon, and Facebook leaders to validate the product.",
      "slideHref": "/slides/019dd923-5eff-723e-9be8-b7719f7e7d73/9",
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          "name": "Why Now",
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          "matchId": "d857d0aa-ca1b-4c91-a0a3-77bf8b3147b4",
          "evidence": "The 'why now' loop is presented on pages 5 and 10",
          "position": 0,
          "objective": "Why now is the right time for Pinecone's solution",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "confidence": 0.7,
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
        }
      ],
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          "beatId": "80f03a71-8d89-45f1-97ec-b8526b766c05",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Solution",
          "beatSlug": "sequoia-pitch-solution",
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          "confidence": 0.8,
          "parentBeatName": "Turn",
          "parentBeatSlug": "turn"
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      "docId": "019de074-4fd1-7340-b79f-a88ddc05d2b5",
      "docSlug": "ec8427f7e98d2317132b368c371d972b",
      "documentTitle": "Central Pacific Financial | Investor Presentation Deck | 23 slides",
      "authorId": "central-pacific-financial",
      "authorName": "Central Pacific Financial",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-02-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 21,
      "slideType": "testimonial",
      "function": "cite_precedent",
      "notes": "Uses authority bias to establish credibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Using third-party media recognition to build trust.",
      "slideHref": "/slides/019de074-4fd1-7340-b79f-a88ddc05d2b5/21",
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      "locked": true
    },
    {
      "docId": "019dd923-5fec-763b-95d1-edca403ce70d",
      "docSlug": "bi-59589e2e170041d4",
      "documentTitle": "Data analytics startup Coralogix used this deck to raise $25 million",
      "authorId": "Pitchdecks",
      "authorName": "Coralogix",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.772,
      "pageNumber": 16,
      "slideType": "customer_logos",
      "function": "cite_precedent",
      "notes": null,
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Using well-known brand logos to establish credibility and trust.",
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    {
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      "docSlug": "43bbd9fb77dc",
      "documentTitle": "Hess Corporation (HES)",
      "authorId": "02_Elliott_Management",
      "authorName": "Elliott Management",
      "documentKindSlug": "activist-deck",
      "documentKindLabel": "Activist deck",
      "sourceTypeSlug": "activist_investor",
      "sourceTypeLabel": "Activist investor",
      "presentationDate": "2013-03-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2941177,
      "pageNumber": 35,
      "slideType": "testimonial",
      "function": "introduce_nominees",
      "notes": "The slide uses authority bias by citing high-profile business leaders to validate the nominee.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Uses quotes from high-profile CEOs to validate the nominee's competence.",
      "slideHref": "/slides/019dd923-622c-750b-8b9c-37eb478b579f/35",
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      "deckAnchorHref": "/decks/019dd923-622c-750b-8b9c-37eb478b579f#slide-35",
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          "name": "Cost Of Inaction",
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          "matchId": "85bccce2-ca46-412f-9f7f-9f34f493fcd2",
          "evidence": "The document repeatedly emphasizes the consequences of not implementing substantial changes.",
          "position": 0,
          "objective": "The cost of inaction (lack of accountability) is highlighted throughout the presentation.",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "confidence": 0.7,
          "description": "Quantify what happens if the audience does nothing"
        },
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          "name": "Mece Breakdown",
          "slug": "40-mece-breakdown",
          "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
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          "evidence": "The document uses various tables and charts to illustrate the points being made.",
          "position": 1,
          "objective": "The presentation provides a detailed breakdown of the issues and proposed solutions.",
          "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
          "confidence": 0.6,
          "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
        }
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          "beatId": "0f29d29f-cd13-41b4-9dee-478bf0a3d295",
          "arcName": "Overcoming the Monster",
          "arcSlug": "overcoming-monster",
          "beatName": "The Struggle",
          "beatSlug": "overcoming-monster-the-struggle",
          "evidence": "Elliott Management presents its recommendations for change and the benefits of increased accountability.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Development",
          "parentBeatSlug": "development"
        }
      ],
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    {
      "docId": "019dd923-5fed-74f2-a96e-92e66f43864b",
      "docSlug": "bi-5e93c2149c30a6b2",
      "documentTitle": "FloQast used this pitch deck to raise $40 million for its software",
      "authorId": "Pitchdecks",
      "authorName": "FloQast",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 5,
      "slideType": "customer_logos",
      "function": "show_traction",
      "notes": "The slide uses a large metric (750+) to establish authority and trust.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Using a large number of recognizable logos to build trust and credibility.",
      "slideHref": "/slides/019dd923-5fed-74f2-a96e-92e66f43864b/5",
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    {
      "docId": "019dd923-5eff-723e-9be8-88173da39e9c",
      "docSlug": "2IWkeKPPhFkul9r9KE27",
      "documentTitle": "Here's an exclusive look at the pitch deck AI customer service startup Aisera used to raise $90 million from investors like Goldman Sachs and Thoma Bravo",
      "authorId": "Pitchdecks",
      "authorName": "Aisera",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
      "presentationDate": null,
      "orientation": "landscape",
      "aspectRatio": 1.777,
      "pageNumber": 16,
      "slideType": "traction",
      "function": "show_traction",
      "notes": "Uses authority bias to build credibility.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "Leveraging well-known analyst firms to establish credibility.",
      "slideHref": "/slides/019dd923-5eff-723e-9be8-88173da39e9c/16",
      "deckHref": "/decks/019dd923-5eff-723e-9be8-88173da39e9c",
      "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-88173da39e9c#slide-16",
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          "beatId": "498f83c3-9bd1-40cb-bd1c-bdc5ff7c6da5",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Traction",
          "beatSlug": null,
          "evidence": "The deck highlights analyst recognition, awards, and customer logos.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": null,
          "parentBeatSlug": null
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      "docId": "019dd923-5f6a-713a-9a82-c1a7c06c6531",
      "docSlug": "nSeJd30dRS5NFMGLQn4p",
      "documentTitle": "Here's the 17-slide presentation Circles used to raise $16.5 million for group counseling",
      "authorId": "Pitchdecks",
      "authorName": "Circles",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "strategy_consulting",
      "sourceTypeLabel": "Strategy consulting",
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      "orientation": "landscape",
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      "pageNumber": 17,
      "slideType": "team_bio",
      "function": "cite_precedent",
      "notes": "Uses authority bias to build credibility.",
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      "matchCount": 1,
      "evidence": "Leveraging high-profile experts to validate the business model.",
      "slideHref": "/slides/019dd923-5f6a-713a-9a82-c1a7c06c6531/17",
      "deckHref": "/decks/019dd923-5f6a-713a-9a82-c1a7c06c6531",
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          "beatId": "47b1f0b5-5973-4da3-9e35-130ce7c5def6",
          "arcName": "The Sequoia Pitch",
          "arcSlug": "sequoia-pitch",
          "beatName": "Team",
          "beatSlug": "sequoia-pitch-team",
          "evidence": "The team is presented on pages 16 and 17",
          "position": 4,
          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
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      "documentTitle": "Here's the pitch deck that's helping this 28-year-old first-time entrepreneur raise over $2 million in seed funding to make professional coaching more accessible",
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      "authorName": "AceUp",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
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      "orientation": "landscape",
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      "pageNumber": 6,
      "slideType": "team_bio",
      "function": "establish_context",
      "notes": "Uses authority bias by showcasing logos of prestigious employers and certifying bodies.",
      "imagePath": null,
      "matchCount": 1,
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      "slideHref": "/slides/019dd923-5eff-723e-9be9-372419fd988a/6",
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          "name": "Golden Circle",
          "slug": "11-golden-circle",
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          "evidence": "The aceup and A Seamless, Tech-Enabled Learning Experience slides provide the solution",
          "position": 1,
          "objective": "How can we make coaching more accessible?",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "confidence": 0.7,
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
        }
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          "arcSlug": "problem-agitate-solution",
          "beatName": "The Best & Largest Network in the US",
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          "confidence": 0.8,
          "parentBeatName": "Evidence",
          "parentBeatSlug": "evidence"
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      "documentTitle": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.",
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      "authorName": "Matsmart-Motatos",
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      "orientation": "landscape",
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      "pageNumber": 8,
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      "function": "show_traction",
      "notes": "The slide uses a collage of logos and award badges to establish social proof and authority.",
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      "evidence": "Use of reputable media logos and awards to establish credibility.",
      "slideHref": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/8",
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          "arcName": "Problem-Agitate-Solution",
          "arcSlug": "problem-agitate-solution",
          "beatName": "Traction",
          "beatSlug": "sparkline-new-bliss",
          "evidence": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials.",
          "position": 2,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
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      "docId": "019de511-8d39-736f-9256-d893ec010b6f",
      "docSlug": "9f48823796a01064fba6d7095ff44a25",
      "documentTitle": "Olaplex | IPO Presentation Deck | 30 slides",
      "authorId": "olaplex",
      "authorName": "Olaplex",
      "documentKindSlug": "pitchdeck",
      "documentKindLabel": "Pitch deck",
      "sourceTypeSlug": "investment_bank",
      "sourceTypeLabel": "Investment bank",
      "presentationDate": "2021-09-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.2972972,
      "pageNumber": 11,
      "slideType": "market_sizing",
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      "notes": "The chart highlights the primary influence of professional stylists in the consumer decision-making process.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide highlights the disproportionate influence of professional stylists (authority figures) on consumer behavior.",
      "slideHref": "/slides/019de511-8d39-736f-9256-d893ec010b6f/11",
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      "docSlug": "bi-183235aca29cbd64",
      "documentTitle": "Pitch deck: DoorLoop cashes in on strong residential market",
      "authorId": "Pitchdecks",
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      "orientation": "landscape",
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      "slideType": "traction",
      "function": "show_traction",
      "notes": "Uses social proof and authority bias to establish market leadership.",
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      "evidence": "Leveraging third-party review platforms to establish credibility.",
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