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      "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
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      "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
      "authorId": "BenedictEvans",
      "authorName": "Benedict Evans",
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      "notes": "This slide describes a recurring market phenomenon often referred to as 'The Great Unbundling' or 'The Aggregation Cycle'.",
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      "evidence": "Slide title names the framework; bullets describe its phases. · The slide explicitly outlines a four-stage cyclical process of market aggregation and unbundling.",
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          "matchId": "019dd95a-08f8-7619-ac2d-8d1a3c13d4a2",
          "evidence": "Unbundling → aggregation cycle → Facebook unbundled by app → 'mobile social is still in flux' — surface to root.",
          "position": 7,
          "objective": "Peel layers off Facebook to expose unbundling dynamic",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
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          "arcSlug": "triple-take",
          "beatName": "The Implications (So What)",
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