{
  "kind": "framework",
  "value": "activity-system",
  "collectionKey": "slides:framework:activity-system:all-document-kinds:all-producers:all-orientations",
  "filters": {
    "documentKinds": [],
    "sourceTypes": [],
    "orientations": []
  },
  "total": 1,
  "page": 1,
  "pageSize": 24,
  "pageCount": 1,
  "rows": [
    {
      "docId": "019de075-3a09-75b8-8372-bae6a4c5b497",
      "docSlug": "8ba7fbf0f32d02794c9ca8f341e1cc21",
      "documentTitle": "Unilever | Investor Conference Presentation Deck | 32 slides",
      "authorId": "unilever",
      "authorName": "Unilever",
      "documentKindSlug": "conference-presentation",
      "documentKindLabel": "Conference presentation",
      "sourceTypeSlug": "investor_relations",
      "sourceTypeLabel": "Investor relations",
      "presentationDate": "2023-06-01 00:00:00",
      "orientation": "landscape",
      "aspectRatio": 1.7777778,
      "pageNumber": 24,
      "slideType": "key_messages",
      "function": "present_framework",
      "notes": "The slide uses a 3x2 grid layout to categorize prestige activities. The left side features a large image of Paula's Choice products, likely representing the 'Core' prestige brand.",
      "imagePath": null,
      "matchCount": 1,
      "evidence": "The slide explicitly categorizes prestige activities into a structured system of innovation, marketing, and channel capabilities.",
      "slideHref": "/slides/019de075-3a09-75b8-8372-bae6a4c5b497/24",
      "deckHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497",
      "deckAnchorHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497#slide-24",
      "loopMatches": [
        {
          "to": 25,
          "from": 21,
          "name": "Quick Win Big Bet",
          "slug": "47-quick-win-big-bet",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "matchId": "b035e254-53fc-454b-ae2f-b2e73de75db1",
          "evidence": "Examples of successful acquisitions and growth strategies.",
          "position": 1,
          "objective": "To showcase strategic moves for growth.",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "confidence": 0.6,
          "description": "Separate initiatives into immediate wins and longer-term strategic bets"
        }
      ],
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          "to": 30,
          "from": 21,
          "beatId": "d6ac3138-2e24-4693-bc22-5eb01ae6d55d",
          "arcName": "The Consultant's Gambit",
          "arcSlug": "consultants-gambit",
          "beatName": "Impact & Next Steps",
          "beatSlug": "consultants-gambit-impact-next-steps",
          "evidence": "The deck outlines future plans, portfolio development, and key takeaways.",
          "position": 3,
          "confidence": 0.8,
          "parentBeatName": "Resolution",
          "parentBeatSlug": "resolution"
        }
      ],
      "imagePathAlt": null,
      "thumbSrc": null,
      "thumbSrcAlt": null,
      "locked": true
    }
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}