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the score is only as broad as the reviewed slice.", "cohortLabel": "reviewed consulting decks", "basis": "Average Storymakers review opening score minus closing score.", "summary": "Opening averages 57.0 vs closing 44.2 across 2,073 reviewed docs.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-05-03T03:49:11.017Z", "values": [ { "label": "Opening avg", "value": 57, "unit": "pts" }, { "label": "Closing avg", "value": 44.2, "unit": "pts" }, { "label": "Gap", "value": 12.8, "unit": "pts" }, { "label": "Narrative avg", "value": 58.9, "unit": "pts" }, { "label": "Title avg", "value": 56.6, "unit": "pts" } ], "examples": [ { "docId": "019dd9fb-da22-73dc-88a5-498c8cc147d0", "docSlug": "ia-para-smbs-v3", "documentTitle": "Adoptar IA cuesta cultura, no cabezas", "authorName": "anlak", "documentKind": "consulting-deck", "pageNumber": null, "slideType": null, "slideFunction": null, "evidence": "This is the promising start of a thought leadership deck, featuring an exemplary hook but lacking the substance and structure of a complete story.", "href": "/decks/019dd9fb-da22-73dc-88a5-498c8cc147d0" }, { "docId": "019dd923-5e88-73ef-bd5a-251d00c75527", "docSlug": "40409fd5fccff67d", "documentTitle": "350e000c acff 48f1 ab1e fc2abe7a5f3c", "authorName": "Goldman Sachs", "documentKind": "consulting-deck", "pageNumber": null, "slideType": null, "slideFunction": null, "evidence": "A Goldman weekly strategy note with a strong thesis opening and a reference-book middle — useful as a teaching example for lead-with-the-answer openings, but not as a story arc.", "href": "/decks/019dd923-5e88-73ef-bd5a-251d00c75527" }, { "docId": "019dd923-5e88-73ef-bd58-e44cead40686", "docSlug": "83fae9c9259c9dcd", "documentTitle": "article thebeatjun2025", "authorName": "Morgan Stanley", "documentKind": "consulting-deck", "pageNumber": null, "slideType": null, "slideFunction": null, "evidence": "A strong front-of-book market commentary that leads with the answer and writes real action titles, then degrades into an unstoryfied 30-page data appendix — use slides 1-15 as a teaching example of 'lead with the answer,' not the deck as a whole.", "href": "/decks/019dd923-5e88-73ef-bd58-e44cead40686" } ] } }, { "definition": { "id": 2, "slug": "action-titles-carry-the-argument", "title": "The title is the argument.", "claim": "The strongest consulting slides do not label the topic; they spend the title line on the point.", "whyItMatters": "Readers skim titles first; a topical title wastes the only line everyone will read.", "tryThis": "Rewrite every slide title as a complete sentence with a verb and a consequence.", "category": "writing", "domain": "consulting", "lens": "Action-title matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/tools/action-titles", "kind": "tool", "slug": "action-titles", "label": "Action Titles" }, { "href": "/learn/method/toolkit/tools?search=Action%20Titles", "kind": "learn", "slug": "tools", "label": "Toolkit" } ], "support": { "basis": "Share of consulting documents with any tool annotation that also carry Action Titles evidence.", "query": "tool_doc_share", "cohort": { "label": "tool-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "toolSlug": "action-titles" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 10, "supported": 20, "metricLabel": "docs with action-title evidence", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "docs with action-title evidence", "value": 37.8, "unit": "%", "numerator": 790, "denominator": 2092, "denominatorLabel": "tool-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 98.1, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "2,092 tool-annotated docs out of 2,133 docs in cohort (98.1% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "tool-annotated consulting decks", "basis": "Share of consulting documents with any tool annotation that also carry Action Titles evidence.", "summary": "790 of 2,092 tool-annotated docs carry action-titles evidence.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:54:07.561Z", "values": [ { "label": "Docs hit", "value": 790 }, { "label": "Annotated docs", "value": 2092 }, { "label": "Match rows", "value": 11749 }, { "label": "Avg confidence", "value": "78.3%" } ], "examples": [ { "docId": "019dd923-5e88-73ef-bd58-3447fbfc84ac", "docSlug": "0005360692425444", "documentTitle": "Making WorkWorkBetter for Deskless Workers", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "industry_trends", "slideFunction": "analyze_data", "evidence": "Title states the insight: 'labor market dynamic has shifted'.", "href": "/slides/019dd923-5e88-73ef-bd58-3447fbfc84ac/1" }, { "docId": "019dd923-5ca1-7489-b634-027f9ecf8a5e", "docSlug": "77d9019fb6c4bb24", "documentTitle": "Vietnam Logistics", "authorName": "Alvarez & Marsal", "documentKind": "consulting-deck", "pageNumber": 2, "slideType": "executive_summary", "slideFunction": "summarize", "evidence": "Subtitle 'extremely fragmented...opportunities for players who can consolidate'", "href": "/slides/019dd923-5ca1-7489-b634-027f9ecf8a5e/2" }, { "docId": "019dd923-5ca1-7489-b635-4ef8e5e1fca1", "docSlug": "75e8c16fe4b5b3c2", "documentTitle": "2025 Carbon Survey Report", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 2, "slideType": "kpi_dashboard", "slideFunction": "summarize", "evidence": "Title states insight: 'reporting appears to be stalling'.", "href": "/slides/019dd923-5ca1-7489-b635-4ef8e5e1fca1/2" } ] } }, { "definition": { "id": 3, "slug": "concrete-language-is-quality-control", "title": "Vague language is where weak thinking hides.", "claim": "When a deck names actors, numbers and consequences, the idea has fewer places to hide.", "whyItMatters": "Abstract copy hides weak thinking. Concrete copy exposes whether the idea can survive contact with a slide.", "tryThis": "Replace one abstract noun per slide with a customer, cost, process, competitor or behavior.", "category": "writing", "domain": "consulting", "lens": "Copy craft", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/tools/concrete-language", "kind": "tool", "slug": "concrete-language", "label": "Concrete Language" } ], "support": { "basis": "Share of consulting documents with any tool annotation that also carry Concrete Language evidence.", "query": "tool_doc_share", "cohort": { "label": "tool-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "toolSlug": "concrete-language" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 8, "supported": 18, "metricLabel": "docs with concrete-language evidence", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "docs with concrete-language evidence", "value": 19, "unit": "%", "numerator": 397, "denominator": 2092, "denominatorLabel": "tool-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 98.1, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "2,092 tool-annotated docs out of 2,133 docs in cohort (98.1% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "tool-annotated consulting decks", "basis": "Share of consulting documents with any tool annotation that also carry Concrete Language evidence.", "summary": "397 of 2,092 tool-annotated docs carry concrete-language evidence.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-16T21:38:07.775Z", "values": [ { "label": "Docs hit", "value": 397 }, { "label": "Annotated docs", "value": 2092 }, { "label": "Match rows", "value": 2407 }, { "label": "Avg confidence", "value": "76.3%" } ], "examples": [ { "docId": "019dd923-5ca1-7489-b633-704ab500daaa", "docSlug": "09ba0552e1b39917", "documentTitle": "The Value Multiplier: Intelligent Operations Maturity", "authorName": "Accenture", "documentKind": "consulting-deck", "pageNumber": 11, "slideType": "case_study", "slideFunction": "illustrate_case", "evidence": "$300M cash flow, $13.5M saved, $50M target, DSO 107→93 days", "href": "/slides/019dd923-5ca1-7489-b633-704ab500daaa/11" }, { "docId": "019dd923-5e88-73ef-bd5d-19f3d1409030", "docSlug": "f487de8c76cab714", "documentTitle": "2024 Executive Perspectives CEO s Guide to Maximizing Value Potential from AI in 2024", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 4, "slideType": "industry_trends", "slideFunction": "quantify_impact", "evidence": "+2.6x revenue, +38% EBIT, +50% market share, +45% CSAT quantify the reward", "href": "/slides/019dd923-5e88-73ef-bd5d-19f3d1409030/4" }, { "docId": "019dd923-5ca1-7489-b633-29727d44f101", "docSlug": "0e02124818fafd32", "documentTitle": "Innovate or Fade European businesses need to address the technology deficit to turn the tide", "authorName": "Accenture", "documentKind": "consulting-deck", "pageNumber": 5, "slideType": "impact_sizing", "slideFunction": "quantify_impact", "evidence": "$1.5T 2023, $1.7T 2024, $3.2T total — vivid dollar amounts", "href": "/slides/019dd923-5ca1-7489-b633-29727d44f101/5" } ] } }, { "definition": { "id": 4, "slug": "annotations-turn-charts-into-arguments", "title": "Charts need a narrator.", "claim": "A chart becomes persuasive when the slide tells the reader which movement, gap or exception matters.", "whyItMatters": "A chart without annotation asks the audience to do the presenter's reasoning in real time.", "tryThis": "Add one annotation that names the inflection, gap or threshold the reader should not miss.", "category": "visual", "domain": "consulting", "lens": "Chart explanation", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/tools/annotation", "kind": "tool", "slug": "annotation", "label": "Annotation" }, { "href": "/insights/tools/chart-selection-guide", "kind": "tool", "slug": "chart-selection-guide", "label": "Chart Selection Guide" } ], "support": { "basis": "Share of consulting documents with any tool annotation that also carry Annotation evidence.", "query": "tool_doc_share", "cohort": { "label": "tool-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "toolSlug": "annotation" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 10, "supported": 20, "metricLabel": "docs with annotation evidence", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "docs with annotation evidence", "value": 26.5, "unit": "%", "numerator": 554, "denominator": 2092, "denominatorLabel": "tool-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 98.1, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "2,092 tool-annotated docs out of 2,133 docs in cohort (98.1% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "tool-annotated consulting decks", "basis": "Share of consulting documents with any tool annotation that also carry Annotation evidence.", "summary": "554 of 2,092 tool-annotated docs carry annotation evidence.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:53:14.224Z", "values": [ { "label": "Docs hit", "value": 554 }, { "label": "Annotated docs", "value": 2092 }, { "label": "Match rows", "value": 2839 }, { "label": "Avg confidence", "value": "75.8%" } ], "examples": [ { "docId": "019dd923-5de0-76bd-a167-8b49aa23ef54", "docSlug": "a2d2d8b8d70b5202", "documentTitle": "Perspectives on WMATA's ridership", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 5, "slideType": "diagnosis", "slideFunction": "diagnose", "evidence": "Pink dashed callout encloses 2016/2017 SafeTrack period.", "href": "/slides/019dd923-5de0-76bd-a167-8b49aa23ef54/5" }, { "docId": "019dd923-5e88-73ef-bd5e-1d08f62b1000", "docSlug": "9730e4b4d3da53d8", "documentTitle": "2025 Q4 Earnings Slides", "authorName": "Alphabet", "documentKind": "consulting-deck", "pageNumber": 9, "slideType": "kpi_dashboard", "slideFunction": "analyze_data", "evidence": "Annotations call out +48% Y/Y, $17,664 (footnote >$70B annualized), and 30.1% margin vs 17.5%.", "href": "/slides/019dd923-5e88-73ef-bd5e-1d08f62b1000/9" }, { "docId": "019dd923-5e88-73ef-bd5b-b433a9540d65", "docSlug": "29123417240f5837", "documentTitle": "Investment Community Presentation Barclays Energy Conference", "authorName": "Enbridge", "documentKind": "consulting-deck", "pageNumber": 16, "slideType": "financial_analysis", "slideFunction": "summarize", "evidence": "Yellow CAGR arrow overlay on bars with '+15%' and '10-12%' labels.", "href": "/slides/019dd923-5e88-73ef-bd5b-b433a9540d65/16" } ] } }, { "definition": { "id": 5, "slug": "chart-selection-is-strategy", "title": "The chart type is the argument type.", "claim": "Pick a chart and you pick the comparison the audience will naturally make.", "whyItMatters": "A wrong chart does not just look bad; it asks the reader to compare the wrong thing.", "tryThis": "Name the comparison first, then pick the chart: magnitude, trend, composition, bridge or distribution.", "category": "visual", "domain": "consulting", "lens": "Chart grammar", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/tools/chart-selection-guide", "kind": "tool", "slug": "chart-selection-guide", "label": "Chart Selection Guide" } ], "support": { "basis": "Share of consulting documents with any tool annotation that also carry Chart Selection Guide evidence.", "query": "tool_doc_share", "cohort": { "label": "tool-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "toolSlug": "chart-selection-guide" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 6, "supported": 12, "metricLabel": "docs with chart-selection evidence", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "docs with chart-selection evidence", "value": 48.6, "unit": "%", "numerator": 1017, "denominator": 2092, "denominatorLabel": "tool-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 98.1, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "2,092 tool-annotated docs out of 2,133 docs in cohort (98.1% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "tool-annotated consulting decks", "basis": "Share of consulting documents with any tool annotation that also carry Chart Selection Guide evidence.", "summary": "1,017 of 2,092 tool-annotated docs carry chart-selection-guide evidence.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:54:33.572Z", "values": [ { "label": "Docs hit", "value": 1017 }, { "label": "Annotated docs", "value": 2092 }, { "label": "Match rows", "value": 4550 }, { "label": "Avg confidence", "value": "37%" } ], "examples": [ { "docId": "019dd923-5e88-73ef-bd5b-49a305693455", "docSlug": "825b821ae936f584", "documentTitle": "20240220 Barclays US Consumer Bank Investor Update", "authorName": "Barclays", "documentKind": "consulting-deck", "pageNumber": 7, "slideType": "financial_analysis", "slideFunction": "quantify_impact", "evidence": "Waterfall chart bridging 2023 actual to 2026 guidance", "href": "/slides/019dd923-5e88-73ef-bd5b-49a305693455/7" }, { "docId": "019dd923-5ca1-7489-b635-846efee1e3af", "docSlug": "d2a38316576ffb5e", "documentTitle": "Widening AI Value Gap 2025", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 7, "slideType": "data_table", "slideFunction": "analyze_data", "evidence": "Waterfall chart accumulates function-level contributions to the 70%.", "href": "/slides/019dd923-5ca1-7489-b635-846efee1e3af/7" }, { "docId": "019dd923-5de0-76bd-a166-85fd4587d7e0", "docSlug": "fe45dc45fa2f865d", "documentTitle": "Saudi Arabia Banking Pulse", "authorName": "Alvarez & Marsal", "documentKind": "consulting-deck", "pageNumber": 7, "slideType": "financial_analysis", "slideFunction": "quantify_impact", "evidence": "Waterfall chart correctly chosen for additive bridge analysis.", "href": "/slides/019dd923-5de0-76bd-a166-85fd4587d7e0/7" } ] } }, { "definition": { "id": 6, "slug": "consulting-prefers-analysis-over-plot", "title": "Consultants prove before they persuade.", "claim": "The consulting deck usually earns action through structured analysis, not through plot alone.", "whyItMatters": "A consulting deck that jumps to recommendation too early feels asserted, not proven.", "tryThis": "Before the recommendation, force one slide to decompose the problem and one slide to quantify the gap.", "category": "narrative", "domain": "consulting", "lens": "Slide functions", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/loops/40-mece-breakdown", "kind": "loop", "slug": "40-mece-breakdown", "label": "MECE Breakdown" }, { "href": "/insights/tools/analytical-method", "kind": "tool", "slug": "analytical-method", "label": "Analytical Method" } ], "support": { "basis": "Share of consulting slide metadata tagged analyze_data.", "query": "slide_function_share", "cohort": { "label": "consulting slides with metadata", "documentKinds": [ "consulting-deck" ] }, "params": { "slideFunction": "analyze_data" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 12, "supported": 20, "metricLabel": "slides that analyze data", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "slides that analyze data", "value": 21.6, "unit": "%", "numerator": 19048, "denominator": 88048, "denominatorLabel": "metadata slides", "population": 88048, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "88,048 metadata slides out of 88,048 rendered slides in cohort; the denominator is the current slide-metadata layer for consulting slides with metadata.", "cohortLabel": "consulting slides with metadata", "basis": "Share of consulting slide metadata tagged analyze_data.", "summary": "19,048 of 88,048 metadata slides are tagged analyze_data.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:52:11.744Z", "values": [ { "label": "Slides hit", "value": 19048 }, { "label": "Metadata slides", "value": 88048 }, { "label": "Docs hit", "value": 1810 } ], "examples": [ { "docId": "019dd923-5ca1-7489-b635-48524f17a13a", "docSlug": "06b87cf0bd47b1da", "documentTitle": "Winning on the Margins TeBIT 2023", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "industry_trends", "slideFunction": "analyze_data", "evidence": "The slide uses a split-panel layout with a green sidebar for the headline and a light background for the charts.", "href": "/slides/019dd923-5ca1-7489-b635-48524f17a13a/1" }, { "docId": "019dd923-5ca1-7489-b638-b1d1073954ee", "docSlug": "6a3df443f52c0b58", "documentTitle": "USPS Selected Slides", "authorName": "McKinsey", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "data_table", "slideFunction": "analyze_data", "evidence": "McKinsey & Company branding present.", "href": "/slides/019dd923-5ca1-7489-b638-b1d1073954ee/1" }, { "docId": "019dd923-5e88-73ef-bd58-3447fbfc84ac", "docSlug": "0005360692425444", "documentTitle": "Making WorkWorkBetter for Deskless Workers", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "industry_trends", "slideFunction": "analyze_data", "evidence": "The chart uses a multi-line time series to compare labor market tightness across 10 countries.", "href": "/slides/019dd923-5e88-73ef-bd58-3447fbfc84ac/1" } ] } }, { "definition": { "id": 7, "slug": "consultants-gambit-is-a-real-default", "title": "The default consulting story is controlled descent.", "claim": "The recurring shape is context, complication, approach, proof, then a handoff into action.", "whyItMatters": "This makes the canon teachable: the structure is observed, not invented in a workshop.", "tryThis": "Audit your deck against five beats: context, complication, approach, evidence, action.", "category": "narrative", "domain": "consulting", "lens": "Arc matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/arcs/consultants-gambit", "kind": "arc", "slug": "consultants-gambit", "label": "The Consultant's Gambit" } ], "support": { "basis": "Share of consulting documents with any arc annotation assigned The Consultant's Gambit.", "query": "arc_doc_share", "cohort": { "label": "arc-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "arcSlug": "consultants-gambit" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 15, "supported": 30, "metricLabel": "arc-annotated docs using the arc", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "arc-annotated docs using the arc", "value": 52.6, "unit": "%", "numerator": 1071, "denominator": 2038, "denominatorLabel": "arc-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 95.5, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "2,038 arc-annotated docs out of 2,133 docs in cohort (95.5% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "arc-annotated consulting decks", "basis": "Share of consulting documents with any arc annotation assigned The Consultant's Gambit.", "summary": "1,071 of 2,038 arc-annotated docs use consultants-gambit.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:31:51.314Z", "values": [ { "label": "Docs hit", "value": 1071 }, { "label": "Annotated docs", "value": 2038 }, { "label": "Arc assignments", "value": 1071 }, { "label": "Avg confidence", "value": "31.7%" } ], "examples": [ { "docId": "019dd923-5ca1-7489-b634-e11cabfae555", "docSlug": "ee507dc260892073", "documentTitle": "Budgetanalyse af Forsvaret 2017", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 3, "slideType": "situation_overview", "slideFunction": "establish_context", "evidence": "Purpose, scope, organization in 4 tracks, baseline 21,4 mia. kr.", "href": "/slides/019dd923-5ca1-7489-b634-e11cabfae555/3" }, { "docId": "019dd923-5ca1-7489-b634-bc8e3e952c51", "docSlug": "bc9c22881d997435", "documentTitle": "Reshaping NYCHA support functions", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "Cover, objectives, 'BCG hired to do more with less', scope, joint team.", "href": "/slides/019dd923-5ca1-7489-b634-bc8e3e952c51/1" }, { "docId": "019dd923-5ca1-7489-b634-e11cabfae555", "docSlug": "ee507dc260892073", "documentTitle": "Budgetanalyse af Forsvaret 2017", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 7, "slideType": "key_takeaways", "slideFunction": "summarize", "evidence": "Identifies 855-1.135 mio. kr. potential and 45 proposals across 8 levers.", "href": "/slides/019dd923-5ca1-7489-b634-e11cabfae555/7" } ] } }, { "definition": { "id": 8, "slug": "pattern-hunter-is-consulting-instinct", "title": "A pattern beats an anecdote.", "claim": "One example can be dismissed; three examples become a management problem.", "whyItMatters": "One example is anecdote; a pattern is permission to act.", "tryThis": "Turn three isolated examples into one pattern slide before writing the recommendation.", "category": "narrative", "domain": "consulting", "lens": "Loop matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/loops/02-pattern-hunter", "kind": "loop", "slug": "02-pattern-hunter", "label": "Pattern Hunter" } ], "support": { "basis": "Share of consulting documents with any loop annotation that also use Pattern Hunter.", "query": "loop_doc_share", "cohort": { "label": "loop-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "loopSlug": "02-pattern-hunter" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 10, "supported": 20, "metricLabel": "loop-annotated docs using the loop", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "loop-annotated docs using the loop", "value": 21.1, "unit": "%", "numerator": 418, "denominator": 1979, "denominatorLabel": "loop-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 92.8, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "1,979 loop-annotated docs out of 2,133 docs in cohort (92.8% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "loop-annotated consulting decks", "basis": "Share of consulting documents with any loop annotation that also use Pattern Hunter.", "summary": "418 of 1,979 loop-annotated docs use 02-pattern-hunter.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:28:06.379Z", "values": [ { "label": "Docs hit", "value": 418 }, { "label": "Annotated docs", "value": 1979 }, { "label": "Loop ranges", "value": 643 }, { "label": "Avg confidence", "value": "61.8%" } ], "examples": [ { "docId": "019dd923-5ca1-7489-b635-8c3394592d53", "docSlug": "e14d201f4736e49c", "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 37, "slideType": "initiative_list", "slideFunction": "present_solution", "evidence": "Master matrix on p37 + LV, Hermès, GUCCI, Longines/PIAGET, Tiffany, Blancpain, DIOR cases.", "href": "/slides/019dd923-5ca1-7489-b635-8c3394592d53/37" }, { "docId": "019dd923-5eff-723e-9be5-5e7c38c93f84", "docSlug": "bfde0c28c09833f3", "documentTitle": "2022 Q2FY23 Investor Presentation", "authorName": "Snowflake", "documentKind": "consulting-deck", "pageNumber": 16, "slideType": "financial_analysis", "slideFunction": "quantify_impact", "evidence": "Eight consecutive financial-metric slides with action titles each landing one positive KPI", "href": "/slides/019dd923-5eff-723e-9be5-5e7c38c93f84/16" }, { "docId": "019dd923-5efe-75c0-8dff-369f1805e3fc", "docSlug": "02156e9b8b18e145", "documentTitle": "2024 02 Investor Strategy", "authorName": "Zillow Group", "documentKind": "consulting-deck", "pageNumber": 8, "slideType": "competitive_analysis", "slideFunction": "compare_peers", "evidence": "Brand visitors, search volume, and app DAU each show Zillow leading peers — pattern: category dominance", "href": "/slides/019dd923-5efe-75c0-8dff-369f1805e3fc/8" } ] } }, { "definition": { "id": 9, "slug": "so-what-cascade-is-the-consultant-move", "title": "Facts need a so-what ladder.", "claim": "A finding only becomes useful when the deck climbs from what happened to what must change.", "whyItMatters": "Without the cascade, the deck has data but no managerial consequence.", "tryThis": "Under every key chart write three lines: what happened, why it matters, what we do.", "category": "writing", "domain": "consulting", "lens": "Loop matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/loops/41-so-what-cascade", "kind": "loop", "slug": "41-so-what-cascade", "label": "So What Cascade" } ], "support": { "basis": "Share of consulting documents with any loop annotation that also use So What Cascade.", "query": "loop_doc_share", "cohort": { "label": "loop-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "loopSlug": "41-so-what-cascade" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 6, "supported": 12, "metricLabel": "loop-annotated docs using the loop", "minDenominator": 50 } } }, "evidence": { "status": "weakened", "statusLabel": "Weakened thesis", "metricLabel": "loop-annotated docs using the loop", "value": 11, "unit": "%", "numerator": 217, "denominator": 1979, "denominatorLabel": "loop-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 92.8, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "1,979 loop-annotated docs out of 2,133 docs in cohort (92.8% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "loop-annotated consulting decks", "basis": "Share of consulting documents with any loop annotation that also use So What Cascade.", "summary": "217 of 1,979 loop-annotated docs use 41-so-what-cascade.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:31:39.368Z", "values": [ { "label": "Docs hit", "value": 217 }, { "label": "Annotated docs", "value": 1979 }, { "label": "Loop ranges", "value": 278 }, { "label": "Avg confidence", "value": "68.6%" } ], "examples": [ { "docId": "019dd923-5ca1-7489-b634-a2709765f07b", "docSlug": "62c9b2539bf1585b", "documentTitle": "Whats Next Insurance Pricing", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 8, "slideType": "key_messages", "slideFunction": "frame_problem", "evidence": "p8 frames challenges, p9 has explicit 'The so what?' header, p10 lists three numbered actions", "href": "/slides/019dd923-5ca1-7489-b634-a2709765f07b/8" }, { "docId": "019dd923-5ca1-7489-b634-ecd1373a3c4b", "docSlug": "c7911803d8bab6f8", "documentTitle": "Digital consumer spending India", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 22, "slideType": "transition", "slideFunction": "transition", "evidence": "'What does this mean for you?' → triggers/barriers matrix → key interventions cascade.", "href": "/slides/019dd923-5ca1-7489-b634-ecd1373a3c4b/22" }, { "docId": "019dd923-5ca1-7489-b635-adfc12ca49c3", "docSlug": "ae08c24225199358", "documentTitle": "e-Conomy SEA 2020 At full velocity: Resilient and racing ahead", "authorName": "Bain", "documentKind": "consulting-deck", "pageNumber": 91, "slideType": "transition", "slideFunction": "transition", "evidence": "Outlook → 6 drivers → 'Implications for key players' (Existing providers, Digital natives, Public policy).", "href": "/slides/019dd923-5ca1-7489-b635-adfc12ca49c3/91" } ] } }, { "definition": { "id": 10, "slug": "overcrowding-is-real-but-not-the-default", "title": "Dense is allowed. Lost is not.", "claim": "A dense slide can work when it creates comparison; it fails when the reader has to hunt for the point.", "whyItMatters": "This lets reviewers critique overloaded slides without pretending every dense analytical slide is bad.", "tryThis": "Keep dense slides when they create comparison; split them when the reader must hunt for the point.", "category": "quality", "domain": "consulting", "lens": "Density metadata", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/action_titles.html", "consultingcorpus/consulting/_web/templates/critiques.html", "consultingcorpus/consulting/_web/storage.py" ], "canonLinks": [ { "href": "/insights/tools/cognitive-load", "kind": "tool", "slug": "cognitive-load", "label": "Cognitive Load" }, { "href": "/insights/tools/chunking", "kind": "tool", "slug": "chunking", "label": "Chunking" } ], "support": { "basis": "Share of consulting slides tagged overcrowded.", "query": "density_share", "cohort": { "label": "consulting slides with density metadata", "documentKinds": [ "consulting-deck" ] }, "params": { "density": "overcrowded" }, "assertion": { "unit": "%", "operator": "lte", "weakened": 30, "supported": 20, "metricLabel": "overcrowded slides", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "overcrowded slides", "value": 15.2, "unit": "%", "numerator": 13383, "denominator": 88048, "denominatorLabel": "slides with density metadata", "population": 88048, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "88,048 slides with density metadata out of 88,048 rendered slides in cohort; the denominator is the current slide-metadata layer for consulting slides with density metadata.", "cohortLabel": "consulting slides with density metadata", "basis": "Share of consulting slides tagged overcrowded.", "summary": "13,383 of 88,048 slides with density metadata are overcrowded.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:52:11.744Z", "values": [ { "label": "Overcrowded slides", "value": 13383 }, { "label": "Density metadata slides", "value": 88048 }, { "label": "Docs hit", "value": 1722 } ], "examples": [ { "docId": "019dd923-5e88-73ef-bd5a-2393586efc56", "docSlug": "feaea244429de8a8", "documentTitle": "GSBD Investor Presentation Q1 2023 vF", "authorName": "Goldman Sachs", "documentKind": "consulting-deck", "pageNumber": 3, "slideType": "executive_summary", "slideFunction": "summarize", "evidence": "The slide provides a high-level overview of the company's quarterly performance, including NAV, investment activity, non-accrual status, debt ratios, and dividend updates.", "href": "/slides/019dd923-5e88-73ef-bd5a-2393586efc56/3" }, { "docId": "019dd923-5eff-723e-9be7-6b44a71370b8", "docSlug": "7811ec53288e8821", "documentTitle": "2025 Q3 Interim Report", "authorName": "Lufthansa Group", "documentKind": "consulting-deck", "pageNumber": 3, "slideType": "executive_summary", "slideFunction": "summarize", "evidence": "This is a text-heavy interim management report page.", "href": "/slides/019dd923-5eff-723e-9be7-6b44a71370b8/3" }, { "docId": "019dd923-5ca1-7489-b638-82e0893ee0ce", "docSlug": "cd726afd04f67492", "documentTitle": "Global Economics Intelligence (August 2023)", "authorName": "McKinsey", "documentKind": "consulting-deck", "pageNumber": 7, "slideType": "country_insights", "slideFunction": "establish_context", "evidence": "The slide provides a comprehensive overview of US economic performance, including equity markets, inflation, labor market, trade, industrial production, housing, and recent policy/disaster impacts.", "href": "/slides/019dd923-5ca1-7489-b638-82e0893ee0ce/7" } ] } }, { "definition": { "id": 11, "slug": "contrarian-decks-name-the-villain", "title": "Contrarian decks need a culprit.", "claim": "A gap becomes pressure when the deck names the actor, incentive or governance failure behind it.", "whyItMatters": "A gap without an accountable actor is a spreadsheet; a named villain creates pressure.", "tryThis": "State the failure mode and the accountable actor in the same sentence.", "category": "contrarian", "domain": "contrarian", "lens": "Contrarian rhetoric", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/tools/antagonist-introduction", "kind": "tool", "slug": "antagonist-introduction", "label": "Antagonist Introduction" }, { "href": "/insights/tools/governance", "kind": "tool", "slug": "governance", "label": "Governance Critique" } ], "support": { "basis": "Share of activist and research slide metadata tagged name_villain.", "query": "slide_function_share", "cohort": { "label": "activist + research slides with metadata", "documentKinds": [ "activist-deck", "research-note" ] }, "params": { "slideFunction": "name_villain" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 4, "supported": 8, "metricLabel": "slides naming a villain", "minDenominator": 1000 } } }, "evidence": { "status": "broken", "statusLabel": "Broken thesis", "metricLabel": "slides naming a villain", "value": 3.4, "unit": "%", "numerator": 1137, "denominator": 33589, "denominatorLabel": "metadata slides", "population": 33589, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "33,589 metadata slides out of 33,589 rendered slides in cohort; the denominator is the current slide-metadata layer for activist + research slides with metadata.", "cohortLabel": "activist + research slides with metadata", "basis": "Share of activist and research slide metadata tagged name_villain.", "summary": "1,137 of 33,589 metadata slides are tagged name_villain.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:55:46.219Z", "values": [ { "label": "Slides hit", "value": 1137 }, { "label": "Metadata slides", "value": 33589 }, { "label": "Docs hit", "value": 300 } ], "examples": [ { "docId": "019dd923-622c-750b-8b97-2cc02e385014", "docSlug": "86aeeaf4ca9c", "documentTitle": "MW XL 20210303", "authorName": "Muddy Waters Capital", "documentKind": "activist-deck", "pageNumber": 1, "slideType": "villain_critique", "slideFunction": "name_villain", "evidence": "The slide uses testimonials to establish a narrative of corporate malfeasance.", "href": "/slides/019dd923-622c-750b-8b97-2cc02e385014/1" }, { "docId": "019dd923-622c-750b-8b98-ef240a9cc70a", "docSlug": "c3be1f268cc3", "documentTitle": "64e7a1c3951efe44b73031f4 pbh research thesis 6 30 2020 compactado", "authorName": "Ben Axler", "documentKind": "activist-deck", "pageNumber": 1, "slideType": "villain_critique", "slideFunction": "name_villain", "evidence": "The slide uses visual metaphor (vermin) to attack the company's brand/management quality.", "href": "/slides/019dd923-622c-750b-8b98-ef240a9cc70a/1" }, { "docId": "019dd923-622c-750b-8b99-bca3fd68622d", "docSlug": "4c8fe6013c68", "documentTitle": "68a31e5fccb8f610a3cab506 irtc research thesis 8 18 2025", "authorName": "Spruce Point Capital Management", "documentKind": "activist-deck", "pageNumber": 1, "slideType": "villain_critique", "slideFunction": "name_villain", "evidence": "The slide uses a speech bubble to mock the company's product positioning.", "href": "/slides/019dd923-622c-750b-8b99-bca3fd68622d/1" } ] } }, { "definition": { "id": 12, "slug": "contrarian-decks-expose-contradictions", "title": "The kill shot is contradiction.", "claim": "The contrarian move is to put management's promise beside reality and let the mismatch do the damage.", "whyItMatters": "Contradiction is more persuasive than complaint because the audience can see the standard being violated.", "tryThis": "Pair the public claim with the counter-metric, then write the gap as the title.", "category": "contrarian", "domain": "contrarian", "lens": "Contrarian rhetoric", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/tools/ceo-quote-contradiction", "kind": "tool", "slug": "ceo-quote-contradiction", "label": "CEO Quote Contradiction" }, { "href": "/insights/loops/39-benchmark-gap", "kind": "loop", "slug": "39-benchmark-gap", "label": "Benchmark Gap" } ], "support": { "basis": "Share of activist and research slide metadata tagged expose_contradiction.", "query": "slide_function_share", "cohort": { "label": "activist + research slides with metadata", "documentKinds": [ "activist-deck", "research-note" ] }, "params": { "slideFunction": "expose_contradiction" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 12, "supported": 22, "metricLabel": "slides exposing contradiction", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "slides exposing contradiction", "value": 40.5, "unit": "%", "numerator": 13590, "denominator": 33589, "denominatorLabel": "metadata slides", "population": 33589, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "33,589 metadata slides out of 33,589 rendered slides in cohort; the denominator is the current slide-metadata layer for activist + research slides with metadata.", "cohortLabel": "activist + research slides with metadata", "basis": "Share of activist and research slide metadata tagged expose_contradiction.", "summary": "13,590 of 33,589 metadata slides are tagged expose_contradiction.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:55:46.219Z", "values": [ { "label": "Slides hit", "value": 13590 }, { "label": "Metadata slides", "value": 33589 }, { "label": "Docs hit", "value": 565 } ], "examples": [ { "docId": "019dd923-622c-750b-8b9a-2ecae53b8884", "docSlug": "e1eb4b2e6802", "documentTitle": "JpSummary", "authorName": "Scorpion Capital", "documentKind": "research-note", "pageNumber": 1, "slideType": "executive_summary", "slideFunction": "expose_contradiction", "evidence": "The slide uses strong, accusatory language to frame the company as a fraudulent entity, drawing parallels to historical Japanese corporate scandals.", "href": "/slides/019dd923-622c-750b-8b9a-2ecae53b8884/1" }, { "docId": "019dd923-622c-750b-8b95-e5d4181249b8", "docSlug": "40fef24c74a6", "documentTitle": "MW TRE Ties That Blind Part1", "authorName": "Muddy Waters, LLC", "documentKind": "research-note", "pageNumber": 1, "slideType": "expose_contradiction", "slideFunction": "expose_contradiction", "evidence": "This is a short-seller research report by Muddy Waters, LLC.", "href": "/slides/019dd923-622c-750b-8b95-e5d4181249b8/1" }, { "docId": "019dd923-622c-750b-8b95-f2d534229361", "docSlug": "be158128498b", "documentTitle": "MW FMCN GinsengPlantation 010612", "authorName": "Carson Block", "documentKind": "research-note", "pageNumber": 1, "slideType": "executive_summary", "slideFunction": "expose_contradiction", "evidence": "This is a short-seller research report by Muddy Waters LLC. It uses the Olympus scandal as a precedent for corporate fraud.", "href": "/slides/019dd923-622c-750b-8b95-f2d534229361/1" } ] } }, { "definition": { "id": 13, "slug": "peer-gap-is-pressure-grammar", "title": "Peer gaps turn failure into choice.", "claim": "The peer set says: others already solved this, so underperformance is no longer abstract.", "whyItMatters": "A peer gap converts \"could improve\" into \"others already do this.\"", "tryThis": "Show the target, the peer set and the avoidable delta in one frame.", "category": "contrarian", "domain": "contrarian", "lens": "Peer pressure", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/loops/39-benchmark-gap", "kind": "loop", "slug": "39-benchmark-gap", "label": "Benchmark Gap" }, { "href": "/insights/tools/comparison-frame", "kind": "tool", "slug": "comparison-frame", "label": "Comparison Frame" } ], "support": { "basis": "Share of activist slide metadata tagged peer_gap.", "query": "slide_type_share", "cohort": { "label": "activist slides with metadata", "documentKinds": [ "activist-deck" ] }, "params": { "slideType": "peer_gap" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 3, "supported": 6, "metricLabel": "peer-gap slides", "minDenominator": 1000 } } }, "evidence": { "status": "broken", "statusLabel": "Broken thesis", "metricLabel": "peer-gap slides", "value": 0.5, "unit": "%", "numerator": 142, "denominator": 27239, "denominatorLabel": "metadata slides", "population": 27239, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "27,239 metadata slides out of 27,239 rendered slides in cohort; the denominator is the current slide-metadata layer for activist slides with metadata.", "cohortLabel": "activist slides with metadata", "basis": "Share of activist slide metadata tagged peer_gap.", "summary": "142 of 27,239 metadata slides are tagged peer_gap.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:54:56.944Z", "values": [ { "label": "Slides hit", "value": 142 }, { "label": "Metadata slides", "value": 27239 }, { "label": "Docs hit", "value": 91 } ], "examples": [ { "docId": "019de06f-be08-7198-94a5-5ede1399a50f", "docSlug": "41c1c7e3c345c2432b58f19478122ec0", "documentTitle": "Trian Partners | Activist Presentation Deck | 42 slides", "authorName": "Trian Partners", "documentKind": "activist-deck", "pageNumber": 5, "slideType": "peer_gap", "slideFunction": "expose_gap", "evidence": "The chart uses a red dashed oval to highlight the recent divergence in the discount metrics.", "href": "/slides/019de06f-be08-7198-94a5-5ede1399a50f/5" }, { "docId": "019dd923-622b-71dc-a6db-615d7f9553a7", "docSlug": "90d63e982928", "documentTitle": "Trian PPG Presentation October 2018", "authorName": "Trian Partners", "documentKind": "activist-deck", "pageNumber": 5, "slideType": "peer_gap", "slideFunction": "expose_gap", "evidence": "The chart highlights a specific recent trend with a red dashed circle.", "href": "/slides/019dd923-622b-71dc-a6db-615d7f9553a7/5" }, { "docId": "019dd923-622b-71dc-a6db-d8bdfd864eab", "docSlug": "42942301f902", "documentTitle": "Spectra Energy Presentation Jun 2013", "authorName": "Sandell Asset Management", "documentKind": "activist-deck", "pageNumber": 6, "slideType": "peer_gap", "slideFunction": "expose_gap", "evidence": "The slide uses annotations to link specific corporate actions (acquisitions, splits, spin-offs) to the divergence in stock performance.", "href": "/slides/019dd923-622b-71dc-a6db-d8bdfd864eab/6" } ] } }, { "definition": { "id": 14, "slug": "ceo-quotes-become-evidence-against-management", "title": "Make management testify against itself.", "claim": "A CEO quote is strongest when the next slide turns the company's words into evidence against it.", "whyItMatters": "A quote lowers the burden of proof: the target supplies the promise, the deck supplies the gap.", "tryThis": "Use quotes only when the next visual proves or breaks the promise.", "category": "contrarian", "domain": "contrarian", "lens": "Quote-as-evidence", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/tools/ceo-quote-contradiction", "kind": "tool", "slug": "ceo-quote-contradiction", "label": "CEO Quote Contradiction" } ], "support": { "basis": "Share of activist slide metadata tagged ceo_quote.", "query": "slide_type_share", "cohort": { "label": "activist slides with metadata", "documentKinds": [ "activist-deck" ] }, "params": { "slideType": "ceo_quote" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 4, "supported": 8, "metricLabel": "CEO quote slides", "minDenominator": 1000 } } }, "evidence": { "status": "broken", "statusLabel": "Broken thesis", "metricLabel": "CEO quote slides", "value": 0.8, "unit": "%", "numerator": 219, "denominator": 27239, "denominatorLabel": "metadata slides", "population": 27239, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "27,239 metadata slides out of 27,239 rendered slides in cohort; the denominator is the current slide-metadata layer for activist slides with metadata.", "cohortLabel": "activist slides with metadata", "basis": "Share of activist slide metadata tagged ceo_quote.", "summary": "219 of 27,239 metadata slides are tagged ceo_quote.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:54:56.944Z", "values": [ { "label": "Slides hit", "value": 219 }, { "label": "Metadata slides", "value": 27239 }, { "label": "Docs hit", "value": 89 } ], "examples": [ { "docId": "019dd923-622c-750b-8b9c-37eb478b579f", "docSlug": "43bbd9fb77dc", "documentTitle": "Elliott Hess Presentation Mar 2013", "authorName": "Elliott Management", "documentKind": "activist-deck", "pageNumber": 3, "slideType": "ceo_quote", "slideFunction": "cite_precedent", "evidence": "The quote is used to establish a standard for business success and accountability.", "href": "/slides/019dd923-622c-750b-8b9c-37eb478b579f/3" }, { "docId": "019de076-ca2d-7526-9782-2ff652e7c42e", "docSlug": "2ade5c0b07773b21a3e08888e11be028", "documentTitle": "Disney | Shareholder Engagement Presentation Deck | 8 slides", "authorName": "Disney", "documentKind": "activist-deck", "pageNumber": 3, "slideType": "ceo_quote", "slideFunction": "summarize", "evidence": "The slide uses a quote to reinforce the company's core value proposition.", "href": "/slides/019de076-ca2d-7526-9782-2ff652e7c42e/3" }, { "docId": "019dd923-622c-750b-8b9b-d9b3dd5a51e8", "docSlug": "1c9c0f306991", "documentTitle": "ADP Presentation Aug 2017", "authorName": "William Ackman", "documentKind": "activist-deck", "pageNumber": 5, "slideType": "ceo_quote", "slideFunction": "summarize", "evidence": null, "href": "/slides/019dd923-622c-750b-8b9b-d9b3dd5a51e8/5" } ] } }, { "definition": { "id": 15, "slug": "demands-turn-analysis-into-an-ask", "title": "A critique without an ask is just mood.", "claim": "The activist deck becomes actionable when the outrage resolves into a concrete demand.", "whyItMatters": "Without an ask, the audience can agree with the diagnosis and still do nothing.", "tryThis": "Make the demand slide impossible to confuse with another evidence slide.", "category": "contrarian", "domain": "contrarian", "lens": "Campaign asks", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/tools/call-to-action", "kind": "tool", "slug": "call-to-action", "label": "Call to Action" } ], "support": { "basis": "Share of activist slide metadata tagged demand_list.", "query": "slide_type_share", "cohort": { "label": "activist slides with metadata", "documentKinds": [ "activist-deck" ] }, "params": { "slideType": "demand_list" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 1, "supported": 2, "metricLabel": "demand-list slides", "minDenominator": 1000 } } }, "evidence": { "status": "broken", "statusLabel": "Broken thesis", "metricLabel": "demand-list slides", "value": 0.3, "unit": "%", "numerator": 88, "denominator": 27239, "denominatorLabel": "metadata slides", "population": 27239, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "27,239 metadata slides out of 27,239 rendered slides in cohort; the denominator is the current slide-metadata layer for activist slides with metadata.", "cohortLabel": "activist slides with metadata", "basis": "Share of activist slide metadata tagged demand_list.", "summary": "88 of 27,239 metadata slides are tagged demand_list.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:54:56.944Z", "values": [ { "label": "Slides hit", "value": 88 }, { "label": "Metadata slides", "value": 27239 }, { "label": "Docs hit", "value": 59 } ], "examples": [ { "docId": "019dd923-622b-71dc-a6d8-caf7ba55853c", "docSlug": "de33cb3292ec", "documentTitle": "ex991todfan10168003 030425", "authorName": "John Pike", "documentKind": "activist-deck", "pageNumber": 3, "slideType": "demand_list", "slideFunction": "state_demand", "evidence": "This is a text-heavy slide serving as a formal letter introduction.", "href": "/slides/019dd923-622b-71dc-a6d8-caf7ba55853c/3" }, { "docId": "019dd923-622b-71dc-a6dd-256464d6609c", "docSlug": "2723e45b96d8", "documentTitle": "3 KER Public Deck April 2025 English Version", "authorName": "Palliser", "documentKind": "activist-deck", "pageNumber": 4, "slideType": "demand_list", "slideFunction": "state_demand", "evidence": null, "href": "/slides/019dd923-622b-71dc-a6dd-256464d6609c/4" }, { "docId": "019dd923-622b-71dc-a6d8-caf7ba55853c", "docSlug": "de33cb3292ec", "documentTitle": "ex991todfan10168003 030425", "authorName": "John Pike", "documentKind": "activist-deck", "pageNumber": 5, "slideType": "demand_list", "slideFunction": "state_demand", "evidence": "This is a text-heavy slide formatted as a formal letter from John Pike and Mike Tomkins.", "href": "/slides/019dd923-622b-71dc-a6d8-caf7ba55853c/5" } ] } }, { "definition": { "id": 16, "slug": "valuation-reveal-is-the-payoff", "title": "The payoff is where outrage becomes money.", "claim": "The valuation reveal is the moment a governance or operating critique gets priced.", "whyItMatters": "The audience may debate governance, but upside/downside gives the story a price.", "tryThis": "Delay the valuation bridge until the operational or governance failure has been made visible.", "category": "contrarian", "domain": "contrarian", "lens": "Valuation logic", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/loops/31-waterfall-value", "kind": "loop", "slug": "31-waterfall-value", "label": "Waterfall Value" }, { "href": "/insights/tools/breakup-spinoff", "kind": "tool", "slug": "breakup-spinoff", "label": "Break-up / Spinoff" } ], "support": { "basis": "Share of activist and research slide metadata tagged valuation_reveal.", "query": "slide_type_share", "cohort": { "label": "activist + research slides with metadata", "documentKinds": [ "activist-deck", "research-note" ] }, "params": { "slideType": "valuation_reveal" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 0.4, "supported": 1, "metricLabel": "valuation-reveal slides", "minDenominator": 1000 } } }, "evidence": { "status": "weakened", "statusLabel": "Weakened thesis", "metricLabel": "valuation-reveal slides", "value": 0.7, "unit": "%", "numerator": 219, "denominator": 33589, "denominatorLabel": "metadata slides", "population": 33589, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "33,589 metadata slides out of 33,589 rendered slides in cohort; the denominator is the current slide-metadata layer for activist + research slides with metadata.", "cohortLabel": "activist + research slides with metadata", "basis": "Share of activist and research slide metadata tagged valuation_reveal.", "summary": "219 of 33,589 metadata slides are tagged valuation_reveal.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:55:46.219Z", "values": [ { "label": "Slides hit", "value": 219 }, { "label": "Metadata slides", "value": 33589 }, { "label": "Docs hit", "value": 132 } ], "examples": [ { "docId": "019dd923-622c-750b-8b9c-2350ee931967", "docSlug": "a053e21975d1", "documentTitle": "Uber Technology Pershing Square Uber Presentation Feb 2025", "authorName": "Pershing Square", "documentKind": "activist-deck", "pageNumber": 4, "slideType": "valuation_reveal", "slideFunction": "analyze_data", "evidence": "The slide highlights a valuation disconnect where earnings estimates have risen while the share price has declined.", "href": "/slides/019dd923-622c-750b-8b9c-2350ee931967/4" }, { "docId": "019dd923-622c-750b-8b9c-281065357b51", "docSlug": "36d5531eab9a", "documentTitle": "Elliott Iron Mountain Presentation Mar 2011", "authorName": "Elliott", "documentKind": "activist-deck", "pageNumber": 4, "slideType": "valuation_reveal", "slideFunction": "show_valuation_bridge", "evidence": "The chart uses a stacked bar approach to illustrate the additive value of two distinct strategic initiatives.", "href": "/slides/019dd923-622c-750b-8b9c-281065357b51/4" }, { "docId": "019dd923-622b-71dc-a6dd-0d6eaeca86d6", "docSlug": "4b514e2a6149", "documentTitle": "20231017 Palliser Capital 13D Presentation on Keisei", "authorName": "Palliser Capital", "documentKind": "activist-deck", "pageNumber": 4, "slideType": "valuation_reveal", "slideFunction": "show_valuation_bridge", "evidence": "Uses a waterfall-style bridge to illustrate the gap between market cap and intrinsic value.", "href": "/slides/019dd923-622b-71dc-a6dd-0d6eaeca86d6/4" } ] } }, { "definition": { "id": 17, "slug": "footnotes-are-part-of-the-attack", "title": "Footnotes are armor.", "claim": "In contrarian work, sourcing is not housekeeping; it is how the accusation survives scrutiny.", "whyItMatters": "The footnote says \"this claim can survive discovery\" before the audience checks it.", "tryThis": "Source the slide's most damaging sentence, not only the raw data table.", "category": "contrarian", "domain": "contrarian", "lens": "Evidence discipline", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/tools/authority-citation", "kind": "tool", "slug": "authority-citation", "label": "Authority Citation" }, { "href": "/insights/tools/credibility-transfer", "kind": "tool", "slug": "credibility-transfer", "label": "Credibility Transfer" } ], "support": { "basis": "Share of activist and research slides with at least one footnote component.", "query": "component_slide_share", "cohort": { "label": "activist + research slides with metadata", "documentKinds": [ "activist-deck", "research-note" ] }, "params": { "componentKind": "footnote" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 4, "supported": 8, "metricLabel": "slides carrying footnotes", "minDenominator": 1000 } } }, "evidence": { "status": "broken", "statusLabel": "Broken thesis", "metricLabel": "slides carrying footnotes", "value": 0, "unit": "%", "numerator": 0, "denominator": 33589, "denominatorLabel": "metadata slides", "population": 33589, "populationLabel": "rendered slides in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "33,589 metadata slides out of 33,589 rendered slides in cohort; the denominator is the current slide-metadata layer for activist + research slides with metadata.", "cohortLabel": "activist + research slides with metadata", "basis": "Share of activist and research slides with at least one footnote component.", "summary": "0 of 33,589 metadata slides contain footnote components.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": null, "values": [ { "label": "Slides hit", "value": 0 }, { "label": "Metadata slides", "value": 33589 }, { "label": "Components", "value": 0 }, { "label": "Docs hit", "value": 0 } ], "examples": [] } }, { "definition": { "id": 18, "slug": "contrarian-thesis-is-structured-not-ranted", "title": "Good contrarian decks prosecute; they do not rant.", "claim": "The useful campaign deck has a charge, evidence, motive, damages and an ask.", "whyItMatters": "This separates a campaign argument from a pile of accusations.", "tryThis": "Before designing slides, write the one-liner, three reasons, proof KPIs and ask.", "category": "contrarian", "domain": "contrarian", "lens": "Thesis summaries", "sourceBlueprints": [ "lalalalla/_web/insights.py", "lalalalla/_audit/audit-data.json" ], "canonLinks": [ { "href": "/insights/arcs/problem-agitate-solution", "kind": "arc", "slug": "problem-agitate-solution", "label": "Problem-Agitate-Solution" }, { "href": "/insights/tools/governing-thought", "kind": "tool", "slug": "governing-thought", "label": "Governing Thought" } ], "support": { "basis": "Share of activist documents with an activist thesis summary row.", "query": "thesis_coverage", "cohort": { "label": "activist documents", "documentKinds": [ "activist-deck" ] }, "assertion": { "unit": "%", "operator": "gte", "weakened": 30, "supported": 60, "metricLabel": "activist docs with thesis summary", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "activist docs with thesis summary", "value": 74.4, "unit": "%", "numerator": 297, "denominator": 399, "denominatorLabel": "activist docs", "population": 399, "populationLabel": "docs in cohort", "coveragePct": null, "evidenceTier": "substantial_slice", "evidenceTierLabel": "Focused sample", "scopeNote": "399 activist docs in activist documents.", "cohortLabel": "activist documents", "basis": "Share of activist documents with an activist thesis summary row.", "summary": "297 of 399 activist docs have structured thesis summaries.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-04-23T08:34:39.000Z", "values": [ { "label": "Docs with thesis", "value": 297 }, { "label": "Activist docs", "value": 399 }, { "label": "Avg narrative interest", "value": 4.3 }, { "label": "Avg visual craft", "value": 3.2 } ], "examples": [ { "docId": "019dd923-622c-750b-8b9b-d9b3dd5a51e8", "docSlug": "1c9c0f306991", "documentTitle": "ADP Presentation Aug 2017", "authorName": "William Ackman", "documentKind": "activist-deck", "pageNumber": 11, "slideType": "thesis_headline", "slideFunction": "frame_problem", "evidence": "ADP is a sleeping giant earning 19% Employer Services margins versus peers' 35-40% potential; electing Pershing's nominees catalyzes a transformation worth 100%+ in under four years.", "href": "/slides/019dd923-622c-750b-8b9b-d9b3dd5a51e8/11" }, { "docId": "019dd923-622b-71dc-a6dc-b84a0572e500", "docSlug": "e8b986ed5b81", "documentTitle": "MoveNSCForward InvestorPresentation April152024", "authorName": "Move NSC Forward", "documentKind": "activist-deck", "pageNumber": 6, "slideType": "precedent_table", "slideFunction": "cite_precedent", "evidence": "Norfolk Southern is the worst-performing Class I railroad under Alan Shaw; replacing the Board and installing UPS/CSX operators to run PSR closes the 780bps OR gap and unlocks $420 per share.", "href": "/slides/019dd923-622b-71dc-a6dc-b84a0572e500/6" }, { "docId": "019dd923-622b-71dc-a6dd-256464d6609c", "docSlug": "2723e45b96d8", "documentTitle": "3 KER Public Deck April 2025 English Version", "authorName": "Palliser", "documentKind": "activist-deck", "pageNumber": 3, "slideType": "executive_summary", "slideFunction": "summarize", "evidence": "Keisei trades at a 39% discount because its US$5bn OLC stake masks chronic underperformance; capping it below 15% plus a refreshed 11-member board unlocks US$3bn.", "href": "/slides/019dd923-622b-71dc-a6dd-256464d6609c/3" } ] } }, { "definition": { "id": 19, "slug": "charts-are-punctuation-not-the-sentence", "title": "Charts are punctuation, not the sentence", "claim": "Across the current metadata layer, only a minority of slides carry charts, so charts punctuate arguments rather than replace them.", "whyItMatters": "A deck is not \"data-driven\" because every slide has a chart; it is data-driven when charts arrive at the decisive moment.", "tryThis": "Use charts where they settle a comparison. Use prose, structure or examples everywhere else.", "category": "visual", "domain": "cross-corpus", "lens": "Chart density", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/tools/data-story-arc", "kind": "tool", "slug": "data-story-arc", "label": "Data Story Arc" }, { "href": "/insights/tools/chart-selection-guide", "kind": "tool", "slug": "chart-selection-guide", "label": "Chart Selection Guide" } ], "support": { "basis": "Share of slides in the current metadata layer with at least one chart component.", "query": "chart_slide_share", "cohort": { "label": "all slides with metadata" }, "assertion": { "unit": "%", "operator": "lte", "weakened": 45, "supported": 32, "metricLabel": "slides with charts", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "slides with charts", "value": 24.4, "unit": "%", "numerator": 78138, "denominator": 319974, "denominatorLabel": "metadata slides", "population": 319975, "populationLabel": "rendered slides in cohort", "coveragePct": 100, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "319,974 metadata slides out of 319,975 rendered slides in cohort (100% coverage); the denominator is the current slide-metadata layer for all slides with metadata.", "cohortLabel": "all slides with metadata", "basis": "Share of slides in the current metadata layer with at least one chart component.", "summary": "78,138 of 319,974 metadata slides carry at least one chart.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:53:13.363Z", "values": [ { "label": "Chart slides", "value": 78138 }, { "label": "Metadata slides", "value": 319974 }, { "label": "Chart components", "value": 122056 }, { "label": "Docs hit", "value": 8655 } ], "examples": [ { "docId": "019dd923-5ca1-7489-b634-231bebfcb918", "docSlug": "311316249cc74b86", "documentTitle": "LTE Spectrum Network Strategies", "authorName": "Arthur D. Little", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "map", "href": "/slides/019dd923-5ca1-7489-b634-231bebfcb918/1" }, { "docId": "019dd923-5ca1-7489-b634-2fbadb07987d", "docSlug": "5047425e21d3eb97", "documentTitle": "Transformation by Radical Innovation", "authorName": "Arthur D. Little", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "executive_summary", "slideFunction": "summarize", "evidence": "bar-stacked | pie", "href": "/slides/019dd923-5ca1-7489-b634-2fbadb07987d/1" }, { "docId": "019dd923-5ca1-7489-b634-93030e4125d9", "docSlug": "3adfc3a384e33148", "documentTitle": "The Evolving State of Digital Transformation", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "bubble", "href": "/slides/019dd923-5ca1-7489-b634-93030e4125d9/1" } ] } }, { "definition": { "id": 20, "slug": "bars-and-lines-win-because-they-compare", "title": "Bars and lines win because bosses compare.", "claim": "Most executive decisions need magnitude or movement before they need visual novelty.", "whyItMatters": "Most executive arguments need comparison before decoration.", "tryThis": "Default to bar for magnitude and line for time unless the argument demands another grammar.", "category": "visual", "domain": "cross-corpus", "lens": "Chart type mix", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/tools/chart-selection-guide", "kind": "tool", "slug": "chart-selection-guide", "label": "Chart Selection Guide" }, { "href": "/insights/tools/data-ink-ratio", "kind": "tool", "slug": "data-ink-ratio", "label": "Data-Ink Ratio" } ], "support": { "basis": "Share of chart components whose subtype is a bar or line.", "query": "chart_subkind_share", "cohort": { "label": "chart components" }, "params": { "chartSubkinds": [ "bar-vertical", "bar-stacked", "bar-horizontal", "bar-grouped", "line" ] }, "assertion": { "unit": "%", "operator": "gte", "weakened": 50, "supported": 65, "metricLabel": "bar/line chart components", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "bar/line chart components", "value": 74.8, "unit": "%", "numerator": 91337, "denominator": 122056, "denominatorLabel": "chart components", "population": 122056, "populationLabel": "chart components in cohort", "coveragePct": null, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "122,056 chart components; this is within detected chart components, not all slides.", "cohortLabel": "chart components", "basis": "Share of chart components whose subtype is a bar or line.", "summary": "91,337 of 122,056 chart components are bars or lines.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:53:13.363Z", "values": [ { "label": "Bar/line charts", "value": 91337 }, { "label": "Chart components", "value": 122056 }, { "label": "Docs hit", "value": 8162 } ], "examples": [ { "docId": "019dd923-5ca1-7489-b634-2fbadb07987d", "docSlug": "5047425e21d3eb97", "documentTitle": "Transformation by Radical Innovation", "authorName": "Arthur D. Little", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "executive_summary", "slideFunction": "summarize", "evidence": "bar-stacked", "href": "/slides/019dd923-5ca1-7489-b634-2fbadb07987d/1" }, { "docId": "019dd923-5ca1-7489-b635-48524f17a13a", "docSlug": "06b87cf0bd47b1da", "documentTitle": "Winning on the Margins TeBIT 2023", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "industry_trends", "slideFunction": "analyze_data", "evidence": "bar-vertical", "href": "/slides/019dd923-5ca1-7489-b635-48524f17a13a/1" }, { "docId": "019dd923-5ca1-7489-b635-524622c71344", "docSlug": "a5b21de88628daae", "documentTitle": "2025 Retail Predictions", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "industry_trends", "slideFunction": "summarize", "evidence": "bar-vertical | line", "href": "/slides/019dd923-5ca1-7489-b635-524622c71344/1" } ] } }, { "definition": { "id": 21, "slug": "dense-is-not-the-same-as-overcrowded", "title": "Dense is not guilty. Confusing is.", "claim": "The corpus has many dense slides; the crime is not density, it is making the point hard to find.", "whyItMatters": "Reviewers should preserve useful density and attack only the slides that make the point hard to find.", "tryThis": "Ask whether the density creates comparison, sequence or proof. If not, split it.", "category": "visual", "domain": "cross-corpus", "lens": "Density metadata", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/tools/chunking", "kind": "tool", "slug": "chunking", "label": "Chunking" }, { "href": "/insights/tools/cognitive-load", "kind": "tool", "slug": "cognitive-load", "label": "Cognitive Load" } ], "support": { "basis": "Share of slides in the current metadata layer tagged dense.", "query": "density_share", "cohort": { "label": "all slides with density metadata" }, "params": { "density": "dense" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 15, "supported": 25, "metricLabel": "dense slides", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "dense slides", "value": 32, "unit": "%", "numerator": 102246, "denominator": 319974, "denominatorLabel": "slides with density metadata", "population": 319975, "populationLabel": "rendered slides in cohort", "coveragePct": 100, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "319,974 slides with density metadata out of 319,975 rendered slides in cohort (100% coverage); the denominator is the current slide-metadata layer for all slides with density metadata.", "cohortLabel": "all slides with density metadata", "basis": "Share of slides in the current metadata layer tagged dense.", "summary": "102,246 of 319,974 slides with density metadata are dense.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:56:00.853Z", "values": [ { "label": "Dense slides", "value": 102246 }, { "label": "Density metadata slides", "value": 319974 }, { "label": "Docs hit", "value": 9866 } ], "examples": [ { "docId": "019dd923-5de0-76bd-a16a-7c46b404515a", "docSlug": "cb3c6972b518b65b", "documentTitle": "Deloitte’s 2022 Global Tax Survey: Beyond BEPS", "authorName": "Deloitte", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "kpi_dashboard", "slideFunction": "summarize", "evidence": "Includes survey methodology demographics (respondents, countries, roles, industries).", "href": "/slides/019dd923-5de0-76bd-a16a-7c46b404515a/1" }, { "docId": "019f6b8f-1146-777c-ae63-3a83ef0f6d08", "docSlug": "jarvis-earl-grey-capital-fund-ii-team-2", "documentTitle": "Earl Grey Capital Fund II team 2", "authorName": null, "documentKind": "pitchdeck", "pageNumber": 1, "slideType": "team_bio", "slideFunction": "other", "evidence": "The slide combines a narrative about the founders' history and investment thesis with short, informal bios of the three partners.", "href": "/slides/019f6b8f-1146-777c-ae63-3a83ef0f6d08/1" }, { "docId": "019de076-7746-74ba-85f9-63c229edc49f", "docSlug": "987f138dade45ff64effcbdaa91cb6f6", "documentTitle": "Absci | Investor Presentation Deck | 42 slides", "authorName": "Absci", "documentKind": "pitchdeck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "The slide uses Python-like code snippets as a design element to emphasize the computational nature of their drug discovery process.", "href": "/slides/019de076-7746-74ba-85f9-63c229edc49f/1" } ] } }, { "definition": { "id": 22, "slug": "callouts-are-the-reader-rail", "title": "Callouts are the reader rail", "claim": "Callouts appear often enough to be treated as a core reading aid, not a decorative box.", "whyItMatters": "A callout gives the skimmer a safe path through a busy slide.", "tryThis": "Use callouts for the conclusion or exception, not to repeat the title.", "category": "writing", "domain": "cross-corpus", "lens": "Component grammar", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/tools/focal-point", "kind": "tool", "slug": "focal-point", "label": "Focal Point" }, { "href": "/insights/tools/visual-hierarchy", "kind": "tool", "slug": "visual-hierarchy", "label": "Visual Hierarchy" } ], "support": { "basis": "Share of slides in the current metadata layer with at least one callout component.", "query": "component_slide_share", "cohort": { "label": "all slides with metadata" }, "params": { "componentKind": "callout" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 10, "supported": 20, "metricLabel": "slides with callouts", "minDenominator": 1000 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "slides with callouts", "value": 30.2, "unit": "%", "numerator": 96741, "denominator": 319974, "denominatorLabel": "metadata slides", "population": 319975, "populationLabel": "rendered slides in cohort", "coveragePct": 100, "evidenceTier": "broad_corpus", "evidenceTierLabel": "Broad corpus base", "scopeNote": "319,974 metadata slides out of 319,975 rendered slides in cohort (100% coverage); the denominator is the current slide-metadata layer for all slides with metadata.", "cohortLabel": "all slides with metadata", "basis": "Share of slides in the current metadata layer with at least one callout component.", "summary": "96,741 of 319,974 metadata slides contain callout components.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:54:56.944Z", "values": [ { "label": "Slides hit", "value": 96741 }, { "label": "Metadata slides", "value": 319974 }, { "label": "Components", "value": 117153 }, { "label": "Docs hit", "value": 8431 } ], "examples": [ { "docId": "019dd923-5ca1-7489-b632-f7c4f1af266d", "docSlug": "152e08fd34c2d8f8", "documentTitle": "Bridging the Skills Gap in the Future Workforce", "authorName": "Accenture", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "How to accelerate skills acquisition in the age of intelligent technologies", "href": "/slides/019dd923-5ca1-7489-b632-f7c4f1af266d/1" }, { "docId": "019dd923-5ca1-7489-b632-fa9188de4f12", "docSlug": "c266d0250725f0c1", "documentTitle": "Building Sustainable Organizations", "authorName": "Accenture", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "From insights to action, the path to extraordinary value starts here.", "href": "/slides/019dd923-5ca1-7489-b632-fa9188de4f12/1" }, { "docId": "019dd923-5ca1-7489-b633-064c55e03c15", "docSlug": "7183f5a47999c314", "documentTitle": "FULL VALUE. FULL STOP How to scale innovation and achieve full value with Future Systems", "authorName": "Accenture", "documentKind": "consulting-deck", "pageNumber": 1, "slideType": "cover", "slideFunction": "front_matter", "evidence": "Provocative thinking, transformative insights, tangible outcomes", "href": "/slides/019dd923-5ca1-7489-b633-064c55e03c15/1" } ] } }, { "definition": { "id": 23, "slug": "mece-is-observed-not-just-taught", "title": "MECE only matters when it changes the decision.", "claim": "Decomposition becomes canon when each bucket changes what the audience should do.", "whyItMatters": "It proves that decomposition is useful when it carries the story forward.", "tryThis": "Use MECE only when each bucket changes the decision, not when it merely tidies the slide.", "category": "core-method", "domain": "core-method", "lens": "Loop matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/loops/40-mece-breakdown", "kind": "loop", "slug": "40-mece-breakdown", "label": "MECE Breakdown" }, { "href": "/learn/method/layers", "kind": "learn", "slug": "layers", "label": "Layers" } ], "support": { "basis": "Share of consulting documents with any loop annotation that also use MECE Breakdown.", "query": "loop_doc_share", "cohort": { "label": "loop-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "loopSlug": "40-mece-breakdown" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 5, "supported": 10, "metricLabel": "loop-annotated docs using the loop", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "loop-annotated docs using the loop", "value": 16.8, "unit": "%", "numerator": 333, "denominator": 1979, "denominatorLabel": "loop-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 92.8, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "1,979 loop-annotated docs out of 2,133 docs in cohort (92.8% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "loop-annotated consulting decks", "basis": "Share of consulting documents with any loop annotation that also use MECE Breakdown.", "summary": "333 of 1,979 loop-annotated docs use 40-mece-breakdown.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:31:39.327Z", "values": [ { "label": "Docs hit", "value": 333 }, { "label": "Annotated docs", "value": 1979 }, { "label": "Loop ranges", "value": 356 }, { "label": "Avg confidence", "value": "44.5%" } ], "examples": [ { "docId": "019dd923-5de0-76bd-a167-b25475eca565", "docSlug": "cd685fa618181a56", "documentTitle": "Ready for resilience How to navigate the new tariff landscape", "authorName": "Accenture", "documentKind": "consulting-deck", "pageNumber": 13, "slideType": "transition", "slideFunction": "transition", "evidence": "Numbered 01-04: Operational, Commercial, People, Technology resilience as exhaustive set.", "href": "/slides/019dd923-5de0-76bd-a167-b25475eca565/13" }, { "docId": "019dd923-5de0-76bd-a169-416fdfe812b7", "docSlug": "adf6c6f5a59d628c", "documentTitle": "Maximizing Value Potential from AI in 2025", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 15, "slideType": "initiative_list", "slideFunction": "present_framework", "evidence": "p15 introduces 4 pillars (DMA, best-suiting tech, upskilling, suppliers); p16-21 detail each.", "href": "/slides/019dd923-5de0-76bd-a169-416fdfe812b7/15" }, { "docId": "019dd923-5ca1-7489-b634-e11cabfae555", "docSlug": "ee507dc260892073", "documentTitle": "Budgetanalyse af Forsvaret 2017", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 10, "slideType": "initiative_list", "slideFunction": "present_framework", "evidence": "Three coverage matrices map the 8 levers (columns) against operative / material-IT / cross-cutting categories (rows) with checkmarks.", "href": "/slides/019dd923-5ca1-7489-b634-e11cabfae555/10" } ] } }, { "definition": { "id": 24, "slug": "zoom-in-creates-belief", "title": "Zoom-in makes belief.", "claim": "A big claim becomes credible when the reader can inspect one sharp specimen.", "whyItMatters": "A big thesis becomes credible when the reader can inspect one sharp specimen.", "tryThis": "After a broad claim, pick one example and make it carry the whole pattern.", "category": "core-method", "domain": "core-method", "lens": "Loop matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/loops/06-zoom-in", "kind": "loop", "slug": "06-zoom-in", "label": "Zoom In" }, { "href": "/learn/method/layers/slides", "kind": "learn", "slug": "slides", "label": "Slides Layer" } ], "support": { "basis": "Share of consulting documents with any loop annotation that also use Zoom In.", "query": "loop_doc_share", "cohort": { "label": "loop-annotated consulting decks", "documentKinds": [ "consulting-deck" ] }, "params": { "loopSlug": "06-zoom-in" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 7, "supported": 14, "metricLabel": "loop-annotated docs using the loop", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "loop-annotated docs using the loop", "value": 16.3, "unit": "%", "numerator": 323, "denominator": 1979, "denominatorLabel": "loop-annotated docs", "population": 2133, "populationLabel": "docs in cohort", "coveragePct": 92.8, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "1,979 loop-annotated docs out of 2,133 docs in cohort (92.8% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "loop-annotated consulting decks", "basis": "Share of consulting documents with any loop annotation that also use Zoom In.", "summary": "323 of 1,979 loop-annotated docs use 06-zoom-in.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:28:00.714Z", "values": [ { "label": "Docs hit", "value": 323 }, { "label": "Annotated docs", "value": 1979 }, { "label": "Loop ranges", "value": 437 }, { "label": "Avg confidence", "value": "56%" } ], "examples": [ { "docId": "019dd923-5e88-73ef-bd5d-2336878de380", "docSlug": "b7f96bb8d394fc44", "documentTitle": "2024 Executive Perspectives Managing Risks and Accelerating the AI Transformation", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 11, "slideType": "timeline", "slideFunction": "establish_context", "evidence": "Global timeline then three slides explicitly labelled 'Deep dive: EU AI Act'.", "href": "/slides/019dd923-5e88-73ef-bd5d-2336878de380/11" }, { "docId": "019dd923-5ca1-7489-b635-8c3394592d53", "docSlug": "e14d201f4736e49c", "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 25, "slideType": "segmentation", "slideFunction": "decompose_segments", "evidence": "Profile, 4 characteristics, persona, channels and content preferences for one segment.", "href": "/slides/019dd923-5ca1-7489-b635-8c3394592d53/25" }, { "docId": "019dd923-5ca1-7489-b635-8c3394592d53", "docSlug": "e14d201f4736e49c", "documentTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market", "authorName": "BCG", "documentKind": "consulting-deck", "pageNumber": 31, "slideType": "segmentation", "slideFunction": "decompose_segments", "evidence": "Keywords, 3 characteristics, persona, repurchase drivers and touchpoints for the second segment.", "href": "/slides/019dd923-5ca1-7489-b635-8c3394592d53/31" } ] } }, { "definition": { "id": 25, "slug": "before-after-is-the-human-bridge", "title": "Before/after makes change feel real.", "claim": "The future state lands when the audience can feel what disappears from the old state.", "whyItMatters": "Transformation stories need contrast; otherwise the future state is just a feature list.", "tryThis": "Show current pain and future relief as a pair before adding implementation detail.", "category": "core-method", "domain": "core-method", "lens": "Loop matches", "sourceBlueprints": [ "consultingcorpus/consulting/_web/templates/metrics.html", "consultingcorpus/consulting/_web/templates/arcs.html", "lalalalla/_web/insights.py" ], "canonLinks": [ { "href": "/insights/loops/21-before-after", "kind": "loop", "slug": "21-before-after", "label": "Before/After" }, { "href": "/insights/tools/before-after-framing", "kind": "tool", "slug": "before-after-framing", "label": "Before/After Framing" } ], "support": { "basis": "Share of loop-annotated documents with Before/After.", "query": "loop_doc_share", "cohort": { "label": "loop-annotated documents" }, "params": { "loopSlug": "21-before-after" }, "assertion": { "unit": "%", "operator": "gte", "weakened": 3, "supported": 6, "metricLabel": "loop-annotated docs using the loop", "minDenominator": 50 } } }, "evidence": { "status": "supported", "statusLabel": "Supported thesis", "metricLabel": "loop-annotated docs using the loop", "value": 7.9, "unit": "%", "numerator": 723, "denominator": 9144, "denominatorLabel": "loop-annotated docs", "population": 10285, "populationLabel": "docs in cohort", "coveragePct": 88.9, "evidenceTier": "annotated_slice", "evidenceTierLabel": "Annotated slice", "scopeNote": "9,144 loop-annotated docs out of 10,285 docs in cohort (88.9% coverage); this is an annotation slice, not whole-corpus prevalence.", "cohortLabel": "loop-annotated documents", "basis": "Share of loop-annotated documents with Before/After.", "summary": "723 of 9,144 loop-annotated docs use 21-before-after.", "generatedAt": "2026-07-18T15:21:59.072Z", "latestObservedAt": "2026-07-17T03:30:19.662Z", "values": [ { "label": "Docs hit", "value": 723 }, { "label": "Annotated docs", "value": 9144 }, { "label": "Loop ranges", "value": 774 }, { "label": "Avg confidence", "value": "18.2%" } ], "examples": [ { "docId": "019dd923-5e88-73ef-bd59-9c4e3f2eca1c", "docSlug": "ed563b135cfdf32b", "documentTitle": "Wilton Park Policy Brief 17102024", "authorName": "Alvarez & Marsal", "documentKind": "consulting-deck", "pageNumber": 8, "slideType": "timeline", "slideFunction": "summarize", "evidence": "p8 'Actual Process - Sequential' vs p9-10 'From Sequential to Parallel' with measurable delta.", "href": "/slides/019dd923-5e88-73ef-bd59-9c4e3f2eca1c/8" }, { "docId": "019dd923-5e88-73ef-bd5d-6b434c382a0f", "docSlug": "5496d5bcfa261cf5", "documentTitle": "2015 Benedict Evans 2015 Mobile is Eating the World", "authorName": "Benedict Evans", "documentKind": "consulting-deck", "pageNumber": 12, "slideType": "transition", "slideFunction": "transition", "evidence": "Action titles literally say 'We go from this...' / '... To this' with paired photos", "href": "/slides/019dd923-5e88-73ef-bd5d-6b434c382a0f/12" }, { "docId": "019dd923-5e88-73ef-bd5e-3fa658397f9b", "docSlug": "e4faff63c6507df0", "documentTitle": "2024 Investor Day", "authorName": "CACI", "documentKind": "consulting-deck", "pageNumber": 9, "slideType": "comparison_table", "slideFunction": "summarize", "evidence": "Two-column 'What we said... What we've done' table with action title 'Our success is not by accident'.", "href": "/slides/019dd923-5e88-73ef-bd5e-3fa658397f9b/9" } ] } } ] }