{
  "kind": "tools",
  "canonId": "019dd9e1-55a4-74db-9314-0ced4cd46cd2",
  "slug": "villain-naming",
  "name": "Villain naming",
  "category": null,
  "description": "You identify a **specific person** responsible for the target's underperformance\nor the behaviour you want changed — and name them. Not \"management\" or \"the\nboard\". A named executive or director with a specific failure attributable to\nthem.",
  "structure": null,
  "bestFor": null,
  "layer": "document",
  "agent": null,
  "agents": [],
  "whenToUse": "When governance or specific decisions are the core thesis",
  "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n  journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n  guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n  cannot.\n- It **forces the target to respond personally** — and their defensive\n  response usually generates more attention for your thesis.",
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": "019dd9a1-88f1-72ad-8f4e-56ec29d7b369",
  "bodyDocSlug": "pattern-villain-naming",
  "bodyDocTitle": "Pattern: Villain naming",
  "status": "active",
  "version": 1,
  "sequence": [],
  "arcUsages": [],
  "stats": {
    "matches": 581,
    "docs": 572,
    "slideRanges": 14,
    "avgConfidence": 12.532143,
    "avgPages": null,
    "arcCount": 0,
    "requiredBeats": 0
  },
  "examples": [
    "Bob McDonald (CEO)",
    "Ron Lombardi (CEO) and Christine Sacco (CFO)",
    "Bobby Sarnevesht (Triller CEO/co-founder); Wing Fai Ng (AGBA CEO); Ryan Kavanaugh (Triller co-founder)"
  ],
  "completeness": {
    "score": 71,
    "missing": [
      "signals",
      "antipattern"
    ]
  }
}