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  "name": "Prospect Theory",
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  "description": "People evaluate outcomes relative to reference point - frame gains/losses carefully",
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  "status": "active",
  "version": 1,
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    "docs": 4,
    "slideRanges": 4,
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  "examples": [
    "Pairs p17 loss with p18 gain framing - reference-point flip.",
    "The slide discusses potential risks and considerations, framing choices in terms of potential losses.",
    "Cons: High cost, Land competition, Competitiveness on energy price, Significant efficiency penalties cause the failure of many projects"
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