{
  "kind": "tools",
  "canonId": "019dd9e1-54f1-775a-94a1-d5cf3bb75abf",
  "slug": "peer-gap",
  "name": "Peer gap chart",
  "category": null,
  "description": "A single visual that benchmarks the target against its best-in-class peers on\na single quantitative KPI — and shows the target losing. The gap is the\npunchline.",
  "structure": null,
  "bestFor": null,
  "layer": "document",
  "agent": null,
  "agents": [],
  "whenToUse": "When relative underperformance is the core argument",
  "whyItWorks": "- It's the **most credible claim in the deck** because it's arithmetic, not\n  opinion.\n- It's immediately **actionable** — close this gap and value accrues.\n- It **pre-empts the \"context is different\" defence** by pitting the target\n  against direct peers in the same category.",
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": "019dd9a1-8653-7748-9050-807f067196c3",
  "bodyDocSlug": "pattern-peer-gap",
  "bodyDocTitle": "Pattern: Peer-gap chart",
  "status": "active",
  "version": 1,
  "sequence": [],
  "arcUsages": [],
  "stats": {
    "matches": 611,
    "docs": 546,
    "slideRanges": 119,
    "avgConfidence": 5.177731,
    "avgPages": null,
    "arcCount": 0,
    "requiredBeats": 0
  },
  "examples": [
    "As a result of poor execution and missed commitments, GoDaddy’s combination of growth and profitability is at the low end of its peer group.",
    "Bulge Bracket Research Coverage table showing Y/blank coverage for BZH, DHI, HOV, KBH, LEN, MTH, PHM, SPF, TOL, and BRP.",
    "callout/primary: Wendy's stock price is down 16% since January 1, 2007 while comparable Quick Service Restaurants are up 38%, chart/line: Line chart showing Wendy's (blue) vs QSR Peers (yellow) performance"
  ],
  "completeness": {
    "score": 71,
    "missing": [
      "signals",
      "antipattern"
    ]
  }
}